Highspot Blog

New Research by Highspot and Heinz Marketing: State of Sales Enablement 2017

Sales enablement is giving businesses the competitive edge they need.  As illustrated in this year’s State of Sales Enablement Report, critical performance advantages have emerged at companies investing in this high-growth category.

Fundamental sales enablement strategies and tactics are now in place among a broad cross-section of companies.  From smaller sales teams just getting started to larger and more complex organizations, sales enablement has become a strategic commitment with significant upside.  Continue reading article ›

Making a Difference in Our Community

Community spirit runs deep at Highspot.  It’s a driving force of our culture and a personal attribute we value.  After a massively successful year, our ADR team recently put their energy to work at Food Lifeline in Seattle, where they packed 3,790lbs of food, providing 3,158 meals for people in need.  It was the least they could do to help others make big strides of their own.      

Neighborhood connections deepen awareness of challenges too often overlooked.  They help us keep our eyes on what matters and encourage us to make the largest impact we can.  In this and more, volunteering is a two-way street with upside for everyone involved.  Continue reading article ›

Highspot Is Blazing a Trail for Sales Enablement Professionals at Dreamforce 2016

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At the risk of sounding cliché, it’s hard to believe Dreamforce is next week! As I’ve prepared to travel to San Francisco, I’ve been thinking a lot about what I want to get out of the event, and it struck me that the breadth and depth of vendors in attendance, content available, and people in attendance is incredible.

In fact, it can be downright overwhelming.

Dreamforce has more than 2,000 sessions scheduled, of which 301 have self-identified as having a sales enablement theme! This makes sense, because sales enablement is a huge component of a modern sales organization, and integrating into Salesforce is one of the best ways to make sure sales gets what they need, when they need it. The problem is, of these 301 sessions, it’s unclear how many of them are truly centered around sales enablement.

Continue reading article ›

Wrapping Up at HubSpot’s Inbound 2015

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When it comes to marketing trade events, there are events, and then, there is Inbound. By far my favorite event of the year, Inbound is like no other: a party packed with some of the best and brightest minds of our day–from ground-breaking marketers and writers to new media stars to philanthropists—all in one place, all ready to share their secrets to success with attendees.

Where else can you rub elbows with Seth Godin, Marc Maron, and Chelsea Clinton in the same place? Nowhere else.Continue reading article ›

Going to Inbound? Join Us to Learn How to Become a Content Marketing Hero

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With Hubspot’s Inbound event in the coming weeks, I’ve been thinking a lot about how technology has changed marketing over the last decade.

Technology is a fickle (and phenomenal) business partner. It’s never static. It’s always evolving, always moving forward, always anticipating our next desire before we even have it. Improvements are around every bend – and I think that is a great thing, especially for content marketers.

Naturally, content marketing has evolved with technology. In the beginning of the tech revolution, we delighted in the ability to influence the sales cycle with our new websites. In more recent history, we began leveraging mobility and the “always on” nature of today’s consumer to decouple “work time” and “fun time,” targeting potential clients at the right time in their decision-making process.Continue reading article ›