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We’ve heard from customers that the reason we won is that our sellers were able to effectively provide more value than competitors. With Highspot, reps get answers immediately, self service the right content, and are able to both personalize and pitch it directly to buyers with visibility into how buyers engage.
Selling in manufacturing requires deep product knowledge and a holistic understanding of customer pain points. Highspot has helped our sellers access and send the most relevant content to their prospects by bringing our sales plays to life creating guided, interactive experiences with SmartPages™. This helped our salespeople accelerate the sales process and increase our likelihood of success.
Since our salesforce went remote, we have seen an increase in Highspot usage. Our usage was good before, but now our AEs are assessing and pitching content daily. The current situation has cemented Highspot as essential technology, like Outlook, for our organization.
Reps who understand the value of using Highspot and have immersed themselves in the tool are performing better and closing deals more quickly because they’re getting the guidance and training they need for each unique selling scenario, exactly when they need it.
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