Buyer Engagement: Make Every Experience Count
Equip sales reps to delight buyers and deliver value in every interaction.
Execute a Buyer Engagement Strategy Tailored to Each Deal
B2B buying is more complex than ever—in fact, 80% of buyers report feeling overwhelmed by the amount of information encountered in the buying journey. In a cluttered sales landscape, your buyers deserve a unique, tailored experience that helps them navigate through the layers of decision-making and buy with confidence. You can deliver all that and more with Highspot.
Execute a personalized buyer engagement strategy in every deal. Empower your enablement and sales teams to quickly create and share interactive, value-driven digital sales experiences with only the most relevant resources for each buyer. Data-driven insights further reveal which engagement strategies are effective, allowing revenue leaders to continuously optimize execution at every stage of the sales cycle. With buyer experiences like this, you’ll build stronger connections, interactions, advocacy and—ultimately, revenue.
Empower Every Rep to Deliver Modern Buyer Experiences
Spam-y emails that look just like your competitors’? No thank you. With Highspot, you can create personalized, interactive buyer and customer experiences in minutes. Templates scale your work while editable sales content allows reps to customize experiences and deliver unique, value-driven interactions at every touchpoint in the buyer journey.
Create Relevant Content Experiences
Drag-and-drop editors make it easy to build personalized microsites, or digital sales rooms, giving your sellers a one-stop shop to customize, collaborate, and share content with buyers.
Pitch Personalized Video
No need to wait for a meeting. Your reps can record and share personal introductions, demos, walk-throughs, and follow-ups to ensure every stakeholder understands the value of your product.
Collaborate Across Selling and Buying Teams
Within digital sales rooms and internal workflows, your sales team can collaborate with sales engineers, legal, and deal desk to centralize sales content, RFPs, contracts, and more.
Move Deals Forward by Landing the Right Value, at the Right Time
Move deals forward by landing the right value, at the right time. Less is more when it comes to engaging buyers with the right story, messaging, and information. Our AI and automation guide sales reps to use the most impactful, relevant content for each sales scenario, while our pitch templates and tools let you scale successful strategies and shave time off seller’s workflows.
Scale Customer Engagement Strategies
Do more of what works with buyer engagement templates that help sales reps consistently land product launches, competitive differentiation, cross-sell, and other key initiatives.
Personalize Sales Content
Combine, edit, and customize on-brand, compliant slide decks, PDFs, and more directly within Highspot, ensuring your sales reps always share relevant content with buyers.
Engage Everywhere
Seamlessly sync sales pitching efforts across LinkedIn, email, sales engagement platforms, and your CRM, so sales reps can engage buyers wherever they are.
Gain Unparalleled Visibility Into the Entire Customer Journey
Give your buyers the customized experiences they crave, while measuring what works. Highspot captures buyer engagement metrics across every touchpoint, from email opens, to time spent reading a brochure. Now, you can see what which initiatives and sales and marketing strategies are resonating with buyers—and driving revenue.
Track Buyer Behavior
Get real-time insights into buyer activity including content views, linger time, email opens, downloads, shares, and more to help you create better strategies and deeper customer relationships.
Optimize Your Outcomes
Build nimble, responsive sales strategies with patented AI that automatically connects buyer engagement metrics to associated CRM records for a 360-degree view of every customer.
Put Insights to Work
Surface engagement insights to address changes in decision-making and iterate on your go-to-market approach: scaling production of top-performing messaging, content, and templates.
Seamlessly Integrate With All of Your Favorite Tools
Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations.
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Build Modern Experiences That Capture and Keep Buyers’ Attention
- Customizable digital sales rooms
- AI to auto-relate buyer engagement data to CRM records
- Instant buyer behavior tracking for personalized follow-up
- One-click integration to email, social media, sales engagement platforms, and CRM
- Customizable templates to seamlessly scale buyer experiences
- In-app video recording for an interactive customer experiences
- Robust sales content management remix functionality to edit and pitch from one place
Buyer engagement encompasses every seller interaction with their buyer, from prospecting to close. The goal of effective buyer engagement is to enable sellers to make sense of the complex buying journey and take proactive actions that resolve issues before they lead to avoidable losses.
Tackling customer engagement strategies, change management, and mastering scale requires a sales enablement tool to improve approaches across messaging, content, onboarding, training and coaching. Having all functions and data in one place prepares reps to deliver value forward earlier in the conversation—and higher in the funnel, helping them quickly hit revenue targets.
The goal of sales enablement is to scale sales organizations by replicating behaviors and actions of top performing sales reps across the entire team. But most marketing, enablement, and sales teams have a patchwork system that hasn’t produced desired results. Highspot is the only platform that brings rigor to how you equip, train, and coach reps to success—helping you confidently improve sales productivity, consistently drive revenue, and unlock your business’ full potential.
We have over a million dollars of revenue we’ve already tracked with Highspot and are now able to help our Sales Leaders understand what’s resonating in the market
Highspot is at the core of understanding how content is being used and how our customers are engaging with it. We’re able to measure which sales activity is driving revenue.
Our sales teams are able to access our most recent messages and pitch decks and use that material to close deals faster. We want our sales team to be as efficient as possible and Highspot helps us do that.
Explore More by Team Needs
Marketing
Feel confident reps are using the right content and messaging then track usage and revenue impact to uncover what’s working and what’s not across your initiatives.
Sales Enablement
Guide reps to deliver personalized buying experiences complete with the right tools and resources for every buyer.
Sales
Help your reps drive deals to close with unique insights into buyer activity to uncover blockers, understand buying dynamics, and personalize follow-up.
Channel Enablement
Drive consistent buyer experiences and win channel mindshare by guiding your partners with easy access to on-brand, approved resources.
Sales Training
Get a complete view into the impact of training with insights into how effectively reps are engaging buyers, landing value, and driving revenue.
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