Best Practices in Sales Enablement: Content Mapping Made Easy
If you’re like me, before you go on a trip to a place you’ve never been before, you take some time to look over a map of the area—either on paper or on your phone. I like to know the major roadways, potential construction zones or slowdowns, and the general direction I need to head to get where I’m going. In a lot of ways, deploying a Sales Enablement solution is like taking a trip to a place you’ve never been before. Instead of mapping highways and byways, it’s a good idea to map out your organization’s content before you take the trip.
We work with our customers to build a content map as one of the first steps in the implementation process. I thought it would be helpful to share a little insight around what a content map looks like, how to create one, and how it fits into the Sales Enablement design process.Continue reading article ›