Transform Your Business: Best Practices in Sales Enablement Volume 3
There’s an art and a science to driving sales performance. The best sales enablement pros know the difference and how to employ both to their advantage. By using best practices, they’re able to make a bigger impact on sales and marketing than ever before.
Today we’re launching the third and final volume of our best practices guides. Like others in the series, Best Practices in Sales Enablement Volume 3: Transform Your Business showcases leading techniques for positioning and optimizing sales enablement investments. It shares high-level concepts and proven real-world experiences, all while looking ahead to what’s next.
To quickly recap: Volume 1 centered on how to get started with sales enablement. We reviewed important roles, responsibilities, technology decisions, and the path to a successful launch. Volume 2 was dedicated to deployment and ongoing operations, including content mapping, validation, training, evangelism, and maintaining high performance. Both Volumes feature important recommendations and serve as a preface to today’s installment.
In Volume 3, we refine what it means to be a sales enablement expert. Optimization, solution health, and strategic leadership are the focal points, with special emphasis on sales enablement as a key to improving conversion rates. Continue reading article ›