What We Learned from Our Customer Community at Highspot Spark
After stepping into The Standard at High Line NYC, Alyce Bernstein, a marketer at Euler Hermes, was hoping to walk away from Highspot Spark with a handful of best practices and new industry connections. What she got was much more.
“I have filled multiple pages in a notebook with ideas,” she told our team afterward.
Alyce’s experience was no happy accident — Highspot Spark is an annual customer roadshow designed to help sales, sales enablement, and marketing leaders learn from one another through a community of enablement experts.
And learn they did. Four cities, more than 30 sessions, and hundreds of “learn-it-all” moments later, customers returned to their day-to-days armed with real-world best practices from their peers.
If you couldn’t attend, don’t worry. We’ve compiled a number of learnings that surfaced throughout conversations at Highspot Spark for you to explore and put into practice.