3 Reasons Why Sales Enablement Matters to Marketers
Did you know that buyers complete 50% to 80% of the purchasing decision before engaging a sales rep?
Armed with research and resources at their fingertips, modern buyers demand more of sellers, expecting them to provide added value and unique insights.
This is where marketing teams have an opportunity to shine.
When sellers have marketing content that maps to each stage of the journey, their odds of securing buyer progression increase substantially. But how can marketers know what content is most effective when it comes to winning over buyers? How can they ensure the sales team knows where to find the right content when they need it? And finally, how can they measure how their efforts are impacting business success?
You guessed it — sales enablement is the key to unlocking the answers to these questions. This is just one reason why Highspot was named a Top Marketing Tool of 2018 by Smart Selling Tools.