Sales Enablement: Getting Buy-in
“That’s how we’ve always done it.” Some of the most expensive words in any business.
Whether it be tools, processes or mentalities, tradition often becomes the scapegoat when faced with the possibility of new. Longstanding conventions seem like a brick wall, and it is easy to become blind to the possibility of change.
In the information era we live in, there is an abundance of knowledge, news and resources available, yet it seems as though they are often overlooked, until there is a critical need that compels us to notice. Proactivity is therefore critical: organizations should always strive to improve and refine processes, and as you become aware of a need for a process improvement or software enhancement, the next steps are vital. Yet, despite their importance, these next steps can certainly feel ominous, creating an uncertainty of what to do and how to begin. Tradition can seem like the easy way out.
As with most tasks, dealing with this uncertainty proves to be the hardest part. Fortunately, while each situation is unique, the general process itself can be broken down into a few, simple steps. So, where do you start? Continue reading article ›