The B2B landscape is rapidly evolving. Sales teams must keep pace with the latest market developments, new products and services, buyer behaviour, competitor news, and much more. The flow of information is unending. How can your sales team keep up? The answer is sales readiness.
Sales readiness encompasses efficient onboarding, ongoing sales communication, and effective coaching and training. It has become a critical component of sales enablement, as it ensures salespeople are equipped with everything they need to adapt to change and have meaningful customer conversations.
Building on the momentum of May’s Sales Enablement Soiree, we sought to continue the learning at a Highspot-hosted event in London. Industry experts from Brainshark, ICIS, Emarsys, and S&P Global Platts came together to discuss key areas of sales readiness and how to overcome the challenges of onboarding, coaching, and training sales teams.
From sharing success patterns over breakfast to building new relationships, we left with actionable insights on readying sales to drive revenue. Let’s take a closer look at five important takeaways.