Highspot Blog

5 Traits It Takes to Celebrate Halloween at a Top Startup

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What does your Halloween costume say about you? Here at Highspot, our costumes show that we take celebrating as seriously as we take our work.

On the day of the office party, we stepped inside the building to find ourselves in the world of Disney. The space had transformed from rows of desks and computers to scenes from our favorite films — Alice in Wonderland, Up, Snow White and the Seven Dwarfs, 101 Dalmatians, Star Wars, and many others.

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3 Reasons Why Sales Enablement Matters to Marketers

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Did you know that buyers complete 50% to 80% of the purchasing decision before engaging a sales rep?

Armed with research and resources at their fingertips, modern buyers demand more of sellers, expecting them to provide added value and unique insights.

This is where marketing teams have an opportunity to shine.

When sellers have marketing content that maps to each stage of the journey, their odds of securing buyer progression increase substantially. But how can marketers know what content is most effective when it comes to winning over buyers? How can they ensure the sales team knows where to find the right content when they need it? And finally, how can they measure how their efforts are impacting business success?

You guessed it — sales enablement is the key to unlocking the answers to these questions. This is just one reason why Highspot was named a Top Marketing Tool of 2018 by Smart Selling Tools.

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The Largest Event Exclusively for Sales Enablement Features the Best in the Business

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Get ready for four days of inspiration! With more than 2,700 breakout sessions and a Metallica concert, Dreamforce is the most innovative software conference in the world. This year, nearly 200,000 professionals and industry luminaries will gather in San Francisco for thought leadership, networking, and yes—dancing.

Call us biased, but our favorite part of the conference is without a doubt the Sales Enablement Soiree. On September 27 from 9:00 a.m. to 5 p.m., sales and marketing leaders, analysts, and vendors will come together at the Four Seasons Hotel for a day of best practices and real-world advice to maximize sales effectiveness.

This year’s event has attracted the best in the business, as professionals now regard enablement as the new standard of doing business. CSO Insights reports that nearly 60 percent of businesses now have a sales enablement function—and experts agree that percentage will continue to rise.

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A Typical Day at a LinkedIn Top 50 Startup

Highspot is a LinkedIn Top Startup

Whether you think midday office yoga sessions are typical or not, occurrences like this are part of normal life at Highspot.

Even if you’re not a fan of downward-facing dog, odds are that you would still embrace the passionate, open, and exciting environment that has earned Highspot industry recognition as a top workplace. The most recent recognition is one we’re especially proud to share — LinkedIn has named Highspot a 2018 Top 50 Startup.

In order to create this annual, nationwide list, LinkedIn uses a blended score to identify companies that have high engagement with employees, job interest, and retention. The score takes into account the billions of actions of more than 575 million professionals on LinkedIn.

Whether it’s because of the yoga, free beer on tap, or the best-in-class sales enablement solution we offer, people love working at Highspot.

Curious about what an average day looks like at one of the country’s top startups? To get the inside scoop, we asked three colleagues from different internal teams to walk us through their routine.

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Breakthrough Marketers Know Best: Why Highspot Took Home Two Awards

MarTech Breakthrough Awards

What two things do sellers and marketers need to excel? The answer: each other, empowered with best-in-class technology.

When sales and marketing teams operate in lock-step, magic happens. SiriusDecisions reports that sales, marketing, and product alignment results in 19 percent faster revenue growth and 15 percent higher profitability. This is just one reason why we strive to develop breakthrough solutions that provide companies with the technology they need to align and succeed.

The success is not going unnoticed, as it was announced today that Highspot earned not one, but two MarTech Breakthrough Awards: Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution.

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Quarterly Customer Awards: They Love Us, They Really Love Us!

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We are back again with our Quarterly Customer Awards! Every quarter we pull the latest stats from the Highspot platform to highlight the customers who have been crushing it. From sales to marketing to sales enablement, it’s great to know that the customers we love love us right back!

As much as this is a celebration for the winners of the past quarter, it’s also a big win for us. With more than 120% net retention and zero customer churn, customers are at the core of everything we do — and we’re keeping it that way.Continue reading article ›

The Secret Sauce for a Winning Sales Culture

In sales, you win some and you lose some — but when it comes to walking into your office every day, you should always feel like a winner with the full support of your company. That’s why we’re proud to share that Highspot has been recognized as one of the 50 Best Companies to Sell For by Selling Power.

For 18 consecutive years, the research team at Selling Power magazine has gathered data and evaluated companies based on the following categories: compensation and benefits, sales rep onboarding, sales enablement, sales training, and sales culture. With a focus on helping sellers be their best and establishing a passionate and positive organization, Highspot ranked among other companies including Google, Microsoft, and Paylocity.

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Life at One of Washington’s 100 Best Companies to Work For

Combine a creative culture with Seattle skyline views and a fridge full of snacks, and what do you get? One of Washington’s best places to work.

Highspot has been named one of Washington’s 100 Best Companies to Work For by Seattle Business magazine. The 29th annual ranking was record-breaking, with more than 77,000 Washington state employees participating in the in-depth, direct-to-employee survey.

As a first-time entrant, Highspot debuted in the top 5 of the midsize companies category. This is a proud moment for all, especially being located in the nation’s fastest growing city this decade.

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3 Reasons Why Highspot Took Home 2 CODiE Awards

2018 CODiE Award - Highspot

The word is out — on the evening of June 12, Highspot earned recognition as the Best Sales Enablement Platform and Best Content Management Platform by the Software & Information Industry Association (SIIA) as part of the 2018 CODiE Awards, the industry’s only peer-reviewed awards program.

A night of good cheer and champagne ensued at the award ceremony in San Francisco, where the team celebrated with companies at the forefront of business innovation.

Looking back on how Highspot rose above the competition to join past winners including Cision, Cisco Systems, and Pitchbook Data, the journey began with a product demonstration in front of expert reviewers, including software and business technology experts, analysts, media, bloggers, bankers, and investors. In the second round, SIIA members voted on the finalist products. The scores from both rounds were tabulated to select the winners.

What set Highspot apart? With judges providing feedback such as, “able to integrate into a company’s workflow on multiple levels in multiple ways,” the platform clearly made an impression.

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