The Strategic Enablement Framework

Turn your strategies into consistent execution that drive change at scale.

Why You Need the Framework

Drive Consistent Execution

Drive Consistent Execution

Getting sellers to change is notoriously difficult. But that is the fundamental job of enablement—to drive change at scale. Doing that effectively in the service of the key priorities of the business is what we call strategic enablement.

Scale Your Revenue Engine

Scale Your Revenue Engine

Ultimately, the goal of enablement is to help companies achieve business outcomes by driving change in their organizations. That means it is critical for business leaders to align internally on what those goals are and to make sure that enablement activities are driving toward those goals.

Define What Good Looks Like

Define What Good Looks Like

To successfully drive change in the field, you first need to clearly understand what specific actions you want your sellers to do. The more detailed and specific you are about this, the better. You should be able to answer the question, “What is it going to take to achieve our goal?”

Analyze and Optimize

Analyze and Optimize

Historically, one of the biggest challenges with enablement was the lack of data that offered visibility into what’s actually happening in the field. Today, modern tools now give you access to analytics that measure the impact of enablement and determine if you are getting the results you want.

WHAT IS THE Strategic ENABLEMENT FRAMEWORK?

Strategic Enablement

The starting point for the framework is deciding what you are trying to achieve. You might want to drive a specific strategic initiative, such as launching a new product, deploying a new sales methodology, or moving to value selling. In any case, the goal is to change rep behavior.

Recommended Resource:
Introduction to The Strategic Enablement Framework

Call to Action

To successfully drive change in the field, you first need to clearly understand what specific actions you want your sellers to do. Fundamentally, the call to action answers the question, “What is it going to take to achieve our goal?”

Recommended Resource:
Sales Kits vs Sales Plays: When to Use Which

Equip

With a clear idea of what you want to accomplish, you can turn that goal into action. Systematically equip your sellers with the resources they need. Success here means that sellers can say, “I get it. I know what you want me to do, and I have the tools I need to do it.”

Recommended Resource:
The Essential Guide to Content Management

Train

Training is how sellers build new skills and master new material. Just as important, it’s also how they build confidence in themselves. You know you are getting this right if sellers can say, “I am confident that I have the skills to execute on this initiative.”

Recommended Resource:
Onboarding Guide: How to Shorten Sales Ramp to Revenue

Coach

Coach sellers on the new activities in the real world. This is usually done by their managers, who may need support to know how to do it well. The goal is that sellers can say, “I have the support I need to be successful at this new activity with customers.”

Recommended Resource:
The Essential Guide to Sales Plays

Analyze

To support the equip, train, and coach steps, you will need to analyze exactly what is—and isn’t—happening on the ground, with visualizations that help distill that data into insights you can act on.

Recommended Resource:
How Strategic Enablement Increases Sales Effectiveness

Business Outcomes

The reason you are driving change is to achieve certain outcomes. The more closely your metrics align to the actions you are driving in the field, the better you can measure the effectiveness of your enablement process.

Take Assessment
Recommended Resource:
Accelerate Business Impact By Maturing Your Enablement Function

TAKE THE ASSESSMENT

Find out how strategically enabled your organization is, what it takes to increase your maturity level, and the steps you can take to consistently and effectively drive change at scale

Take Assessment
Maturity Model Graphic

Resources

The Value of Strategic Enablement

Overview

The Value of Strategic Enablement

Learn why strategic enablement matters and how the Strategic Enablement Framework can help your team enact change in your organizations.

Assess and Evolve Sales Enablement Function

equip

Assess and Evolve the Maturity of Your Sales Enablement Program

Receive a roadmap to building a strong set of capabilities that supports all your core enablement initiatives.

Accelerate Business Impact by Maturing Your Enablement Function

equip

Boost Business Impact: Mature Your Enablement Function

Learn insights from our customers on how to move up the maturity curve and improve the business impact of enablement.

EQUIP

The Essential Guide to Content Management

Learn how to uplevel your content marketing with this essential guide to content management.

Train

The Essential Guide to Sales Plays

A reference guide that makes it easy and effective to get sellers to do something new or different.

Coach

Sales Kits vs. Sales Plays: When to Use Which

Gain insight into how both sales kits and sales plays can be used throughout your organization to achieve sales excellence.

ONBOARDING

Onboarding Guide: How to Shorten Sales Ramp to Revenue

Find out how to help your sales reps hit the ground running by implementing a winning onboarding strategy with this guide.

Coach

How Strategic Enablement Increases Sales Effectiveness Guide

Learn how to improve sales productivity, ramp up new hires faster, and measure content ROI.