Highspot in the News

Highspot Launches EMEA Headquarters

Highspot, the modern sales enablement solution that sales reps love, today announced the launch of its Europe, Middle East and Africa Headquarters in London. Highspot also announced that enterprise B2B sales leader Richard Langham has joined the company as Managing Director of Highspot EMEA.

Love your Mondays: 5 Seattle tech companies where your work matters

Using Highspot's software tools, sales reps can find and present a range of relevant materials including pitch decks, brochures, and one-pagers where and when they need them, and view how prospects interact with that content later on.

Tech Moves: InfluxData hires former Salesforce exec; Alder adds to C-suite (again); Aiqudo brings on Alexa vet; and more

Lucas Welch has moved from cloud startup Skytap to sales software firm Highspot as senior director of content and communications. “The enthusiasm and momentum at Highspot are tangible and contagious. I’ve worked to enable sales through comms and content my whole career. So, joining a company using incredible tech to reimagine sales and marketing is really energizing, both personally and professionally,” Welch told GeekWire.

Best in Business: 9 Questions With Highspot Co-Founder Robert Wahbe

In this installment of GOBankingRates' "Best in Business" series, which profiles the people behind some of the top innovative companies, we chat with Robert Wahbe of Highspot about why understanding customer needs were so vital to starting a successful business.

The Best Companies For Corporate Culture In 2018

Comparably, a workplace culture and compensation monitoring site, recently released their findings on this year's best companies for corporate culture. The winners were selected based on a series of more than 50 structured and comprehensive workplace questions that dug deep beyond personality. The questions were related to the critical themes of corporate culture like compensation, perks & benefits, leadership, professional development, and work-life balance.

Highspot Recognized as Best Company for Culture, Diversity, Women, and Leadership

Highspot, the modern sales enablement solution that sales reps love, today announced it has been honored with four 2018 Comparably Awards. The final data set was compiled from nearly 10 million ratings across 50,000 U.S. companies on Comparably.com. Highspot earned recognition in the following categories: Best Company Culture, Best Company for Diversity, Best Company for Women, and Best CEO.

Microsoft’s Satya Nadella tops list of USA’s best CEOs

The list of best CEOs is based on anonymous ratings of CEOs provided by employees to Comparably.com, a website that monitors compensation and employee satisfaction levels. It places companies with more than 500 employees (and at least 50 employee participants) in the "large company" category, while small to mid-size winners must have less than 500 employees and a minimum of 15 employee participants. More than 10 million ratings across 50,000 US companies went into the final data set.

Microsoft’s Satya Nadella ranked as best CEO in US; Google’s Sundar Pichai, Amazon’s Jeff Bezos make top 10

Robert Wahbe, CEO of Highspot, placed fourth as a top-ranked CEO among small-to-midsize companies with fewer than 500 employees, according to Comparably, a compensation, culture, and career website. To spotlight which company leaders are the best in the U.S., Comparably compiled data using survey responses from employees.

Google, Netflix, Costco ranked among top companies for diversity by workers

The lists represent the best companies for diversity, as rated by their employees on Comparably.com, and are listed in alphabetical order. Large companies are organizations with more than 500 employees. Small-to-medium companies are organizations with fewer than 500 employees.

Facebook and Google Among Best Large Companies For Women, According to a New Online Survey

Female employees ... gave their employers high marks in anonymous surveys from career-data company Comparably that look at categories including compensation, leadership, work-life balance, perks, and benefits. The findings are the latest among several such top-employer listings from a variety of outlets and are the result of informal online polls of visitors to the Comparably site, rather than scientific surveys.

Costco, Google and T-Mobile ranked as best large companies to work for this year

The winners in the small-to-midsize business category are Highspot, a cloud-based sales platform; Drift, a marketing company; and SendGrid, a customer communication platform, Comparably found.

Best Company Culture 2018

The winners of Comparably's annual Best Company Culture for 2018 received the highest ratings by employees who provided anonymous feedback on a variety of workplace culture questions ranging from work environment to compensation to leadership on Comparably.

The 25 best small companies to work for, according to employees

Glassdoor, a job site with 45 million company reviews, has just released its annual Employees' Choice Awards for the Best Places to Work. It also created a list of 50 companies with fewer than 1,000 employees where workers are especially satisfied.

Here Are the Best Companies to Work for in 2019

Released on Wednesday, Glassdoor's latest ranking is the 11th annual list of its kind from the popular job-search site, which is determined based on insights and sentiments from the people who actually work at the top companies. Specifically, the employers on the list are determined using the a proprietary algorithm that weighs reviews and ratings that both former and current employees have made during the past year.

Best Places to Work: 5 Seattle-area tech companies make Glassdoor’s annual list

Five Seattle-area tech companies made Glassdoor’s annual Best Places To Work list for 2019. Glassdoor, which was acquired for $1.2 billion earlier this year, also offered up a list of the best small and medium places to work. Seattle-based startup Highspot made the cut.

Highspot Named Best Place to Work by Glassdoor

Highspot, the modern sales enablement solution that sales reps love, announced that it has been honored with a Glassdoor Employees' Choice Award, recognizing the Best Places to Work in 2019.

Movers and shakers: These 6 Seattle tech companies made big hires in November

Fast-growing sales enablement company Highspot announced that it had hired Jon Perera as its chief marketing officer. Perera previously led product management teams at Microsoft before stints as Adobe's vice president of product marketing and product management, where he successfully scaled the Adobe Document Cloud business for enterprise.

Tech Moves: Highspot taps Adobe exec as CMO

After raising a $35 million Series C round in September, Highspot is adding a prominent new leader to its team: Former Adobe and Microsoft executive Jon Perera, who will serve as the company’s chief marketing officer.

Highspot Names Jon Perera Chief Marketing Officer

Highspot, the modern sales enablement solution that sales reps love, today announced the appointment of Jon Perera as Chief Marketing Officer. Perera previously served as Vice President at Adobe, where he scaled the Adobe Document Cloud business in the enterprise.

Highspot Partners With Ada Developers Academy to Empower Women in Tech

Highspot, the modern sales enablement solution that sales reps love, announced today the company's sponsorship of Ada Developers Academy (Ada), an intensive software development training program focused on opening the tech industry to women and gender-diverse people.

Tech or treat: How 5 Seattle tech companies are celebrating Halloween

Sales enablement company Highspot had their Halloween party last Friday, featuring a Disney-themed office decoration competition, games, pumpkin carving, and a catered Chipotle lunch. There was also trick-or-treating for the employees’ sons and daughters along with children currently staying at Mary’s Place, which offers shelter for families experiencing homelessness.

Highspot Recognized in 2018 Gartner Market Guide for Digital Content Management for Sales

Highspot, the modern sales enablement solution that sales reps love, has been named a Representative Vendor in the 2018 Gartner Market Guide for Digital Content Management for Sales. Highspot meets all identified capabilities and supports all use cases outlined in the report.

Watch out, world: Highspot raises $35M, plans to take sales platform global

The sales enablement scene is heating up, with local entrant Highspot announcing a $35 million Series C earlier today. The round more than doubles the company's funding total, equipping it for rapid expansion over the coming 12 months.

Madrona-backed sales tech startup Highspot raises $35 million

Highspot, which works with Amazon, Starbucks, Aetna, and Dropbox, said it would use the new funding to open offices in new markets and hire more workers.

Highspot Raises $35M in Series C Funding Round

Highspot, which is a Seattle, WA-based sales enablement platform for sales reps, has now revealed that they have raised an amount of $35 million in the funding round of Series C.

Highspot Raises $35M in Series C Funding Round

Highspot, a Seattle, WA-based sales enablement platform for sales reps, closed a $35 million Series C funding round. The round, which brought total funding to date to $64 million, was led by new investor OpenView with participation from Madrona Venture Group, Salesforce Ventures, and Shasta Ventures. In conjunction with the funding, Blake Bartlett, a Partner at OpenView, will join Highspot’s Board of Directors.

Highspot raises $35M to grow AI-fueled sales software used by Amazon, Dropbox, Twitter, others

Highspot today announced a $35 million Series C round led by new investor OpenView. Previous backers including Madrona Venture Group, Salesforce Ventures, and Shasta Ventures also participated, bringing total funding to date in the 6-year-old company to $64 million.

Highspot Raises $35M as Demand for Sales Enablement Skyrockets

Highspot, the industry's most advanced sales enablement platform that sales reps love, today announced the close of a $35 million Series C round led by new investor OpenView with participation from Madrona Venture Group, Salesforce Ventures, and Shasta Ventures. To date, Highspot has raised a total of $64 million in funding.

Highspot “Leads the Way with Technology Innovation,” Says Independent Research Firm

Highspot, the industry’s most advanced sales enablement platform that sales reps love, was recognized as a Strong Performer in The Forrester Wave: Sales Enablement Automation Platforms Q3 2018 report. Forrester Research, a leading global research and advisory firm, stated in the report that "Highspot leads the way with technology innovation."

Industry Leaders to Present at the Third-Annual Sales Enablement Soirée

As the industry’s largest event exclusively for sales enablement professionals, the third-annual Sales Enablement Soirée has secured CEOs, analysts, and industry luminaries to share insights, trends, and best practices for maximizing sales effectiveness.

LinkedIn’s 50 Best Startups To Work For In 2018

Highspot is among the top 5 best startups to work for based on comparing LinkedIn’s 50 startups by Glassdoor ratings. LinkedIn’s 50 most sought-after startups in the U.S. and their rapid growth reflects how cloud platforms are solidly established as catalysts of innovation and growth.

From Starting Up to Scaling Out: Seattle Tech Founders Reveal How They Grew Their Companies

Highspot's sales enablement platform helps businesses streamline workflows between sales, marketing teams and their customers. The platform integrates with more than 50 popular sales tools, including all the usual suspects (Salesforce, Okta, Outreach and so on) and features applications for presentations, content and analytics, all powered by an artificial intelligence that finds the most relevant content for each individual sales opportunity.

These Are the 50 Hottest Startups to Work For Right Now

Highspot made the 2018 LinkedIn Top Startups list based on interest in the company, how many people are following it on LinkedIn, interest in its employees, and open positions. Startups’ ability to land high-profile hires also factored in.

LinkedIn Top Startups 2018

Highspot is an A.I.-driven sales enablement platform that provides insights to sales teams about their most engaging images, videos, presentation decks, and other content.

Highspot Named Top Startup by LinkedIn

Highspot, the industry's highest-rated sales enablement solution that modern sales reps love, has been recognized on the 2018 LinkedIn Top Startups list, which honors the 50 most sought-after startups nationwide.

MarTech Breakthrough Announces Inaugural MarTech Breakthrough Award Winners

MarTech Breakthrough, an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry, awarded Highspot with two inaugural MarTech Breakthrough Awards for Best Content Performance Management Solution and Best Overall Sales Enablement Software Solution.

Highspot Wins Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution Awards

Highspot has been selected as the winner of the "Best Overall Sales Enablement Software Solution" award and the "Best Content Performance Management Solution" award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry today. This year's awards program attracted more than 2,000 nominations from more than 12 different countries throughout the world.

Highspot Featured on Selling Power’s “50 Best Companies to Sell For” List

Highspot, powering modern businesses with the industry’s highest-rated sales enablement platform, has ranked on the Selling Power 50 Best Companies to Sell For list. This is the 18th consecutive year the list has appeared in Selling Power. Google, Microsoft, and Paylocity are among the other companies recognized.

50 Best Companies to Sell for in 2018

For the 18th year, the corporate research team at Selling Power has identified and ranked the best companies to sell for among the top sales forces in the United States. The list encompasses companies of all sizes – with sales forces ranging from fewer than 100 salespeople to companies with sales-force numbers in the thousands.

100 Best Companies to Work For 2018

Highspot’s values, which include a commitment to making breakthrough software, stretching people to do their best work, and providing a great customer experience, lead to hard work and collaboration because people are confident those doing a great job will be recognized and rewarded.

Highspot and Outreach Partner

The integration allows Outreach users to insert content, including decks, datasheets, case studies, and videos, that are managed in Highspot directly into emails, sequences, templates, and snippets without needing to download locally.

Highspot and Outreach Partner to Engage Buyers with Content at Scale

Highspot announced a new integration with the Outreach sales engagement platform. With this new integration, sellers can leverage Highspot’s AI-driven platform to bring relevant sales assets and content to Outreach’s best-in-class customer engagement and communication engine.

Highspot Elevates Sales Enablement With Next Level Technology

Highspot is transforming the way thousands of people work with an innovative and modern approach to sales enablement. To learn more, Superb Crew spoke with Highspot’s Vice President of Product, Jon White.

Highspot Named One of Washington’s 100 Best Companies to Work For

Highspot, powering modern businesses with the industry's highest-rated sales enablement platform, was named one of Washington's 100 Best Companies to Work For in the 29th annual ranking compiled by Seattle Business magazine. As a first-time entrant, Highspot debuted in the top 5 of the midsize companies category.

CODiE 2018 Awards a New Crop of Integrated Business Solutions

One last cross-functional martech company to watch out for is Highspot, which took home both Best Sales Enablement Platform and Best Content Management Platform. Highspot’s solution helps marketers figure out which content works and equips sales with relevant content for different types of conversations.

Highspot Named Best Sales Enablement Platform and Best Content Management Platform

Highspot, powering modern businesses with the industry’s highest-rated sales enablement platform, was named the Best Sales Enablement Platform and Best Content Management Platform of 2018 as part of the annual SIIA CODiE Awards. CODiE Award recipients are the companies producing the most innovative businesses technology products across the country and around the world.

Highspot Scales Its Product & Engineering Team with New Executive Jon White

Highspot announced Jon White has been promoted to Vice President of Product Management. White brings more than a dozen years of product leadership in innovative technology companies, including Moz and Xerox. White will lead the Highspot product management team, working under co-founder and Chief Product Officer, David Wortendyke.

EY Announces Robert Wahbe of Highspot Entrepreneur Of The Year® 2018 Award Finalist in the Pacific Northwest Region

EY named Robert Wahbe of Highspot as a finalist for the Entrepreneur Of The Year® 2018 Award in the Pacific Northwest. The awards program recognizes entrepreneurs who are excelling in areas such as innovation, financial performance, and personal commitment to their businesses and communities.

Meet the 2018 finalists for EY’s Pacific Northwest Entrepreneur of the Year competition

EY announced the 20 regional finalists, including Robert Wahbe of Highspot, who will battle for the title of Pacific Northwest Entrepreneur of the Year and go on to compete in the national competition, which is now in its 32nd year.

EY Announces Finalists for the Entrepreneur Of The Year® 2018 Award in the Pacific Northwest Region

Entrepreneur Of The Year®, founded by EY, is the world’s most prestigious business awards program for entrepreneurs. Robert Wahbe of Highspot is one of the finalists in the Pacific Northwest region.

Highspot Adds Solution for Social Selling on Twitter, LinkedIn, and Facebook

Highspot, providers of a sales enablement platform, has added a social media selling capability to help salespeople deliver the most effective sales assets directly within any online channel and measure the effectiveness of social selling strategies and tactics.

Highspot Partners with SalesLoft

Highspot Everywhere integration delivers pitch capabilities and analytics within SalesLoft.

Highspot and SalesLoft Push Modern Sales Engagement to a New Level

Highspot, powering modern businesses with the industry's highest-rated sales enablement platform, today announced a new partnership with SalesLoft featuring the only native sales enablement integration directly within the SalesLoft platform.

Highspot Everywhere Launches with More than 50 Certified Technology Integrations

Sales Enablement Platform Works Where Sellers and Marketers Work, So Companies Can Streamline Sales Processes, Align Marketing and Sales, and Engage Buyers Wherever They Are

New research shows widening revenue & confidence gap between those with and without formal sales enablement initiatives

Latest study of B2B professionals notes stronger than ever correlation between sales enablement investment and sales growth

Is Sales Enablement on Your Radar?

Jake Braly, VP of marketing at Highspot (a Brainshark partner), suggested this as well. “Modern buyers don't want to be on a ‘journey,’" Braly says. "They want a destination ... I will embrace a modern approach to sales enablement by equipping our sellers with insightful content at the right moments so they can add value to every buyer's purchase process and guide them to their destination.”

Sales Leader Matt Weil Joins Highspot as Vice President of Sales

Highspot announced today that Matt Weil has joined the company as vice president of sales. An experienced leader in growing a sales organization through initial public offering, Weil brings more than 20 years of sales leadership and management experience to his new role.

Selling Power Announces 2018 List of Recommended Sales Enablement Partners

Selling Power is pleased to announce that it has released the 2018 List of Recommended Sales Enablement Partners. This list was published in the December issue of Selling Power magazine. This is the first year Selling Power has produced and published this list. Selling Power magazine founder and publisher Gerhard Gschwandtner says the list was created to recognize the powerful interplay between people and technology in the digital era of selling.

Demand for Sales Enablement Learning Skyrockets

More than 2,400 professionals registered for the recent Sales Enablement Soiree, a day-long event that is estimated to be the largest sales enablement focused event in North America. Event registration in 2017 increased four-fold over last year’s event, illustrating how demand is snowballing for the discipline of sales enablement.

Highspot Recognized in Gartner’s 2017 Market Guide for Digital Content Management for Sales

Digital Sales Content Management Applications Improve the Delivery of Internal- and External-facing Content to Salespeople, or Improve Engagement with Prospects and Clients, and Increase Win Rates, Deal Velocity and Deal Sizes, Report Finds

Highspot and MindTickle Integrate Sales Enablement Solutions to Empower Reps with Content and Training

Highspot, Inc. and MindTickle today announced the availability of a powerful, integrated sales enablement solution to help sales organizations prepare reps for successful customer conversations.

Highspot and LearnCore Integrate Sales Training and Enablement Capabilities

Highspot and LearnCore today announced a partnership to deliver LearnCore’s powerful training solution on Highspot’s end-to-end sales enablement platform. By combining LearnCore’s innovative approach to sales rep learning, testing, certification, and coaching with the power of Highspot’s sales enablement platform, the integration provides reps with one-stop access to the tools they rely upon for effective customer conversations.

Salesforce Launches $50 Million Fund for AI Startups

Highspot is one of the first three companies receiving funding from the Salesforce AI Innovation Fund. Highspot’s sales enablement platform connects sales teams to relevant content for each situation. The Highspot website says it uses machine learning to “surface the most relevant and effective content for each sales opportunity and provide advanced analytics to optimize your sales cycle.”

Highspot Continues Momentum with Addition of New Executives

Highspot, the leading end-to-end sales enablement platform, today announced additions to its executive leadership team. New members of the team arrive as the company continues experiencing rapid customer growth, expands its headquarters, and rolls out new innovations.

Highspot Raises $15 Million to Perfect Your Sales Pitch

“Highspot delivers the value of AI and machine learning to the sales enablement software market,” said Doug Pepper, Managing Director at Shasta Ventures. The startup has the “product, the team and the customer validation to solve a problem that’s plagued sales reps for years – getting the right content at the right time to help close customers.”

Seattle’s Highspot Raises $15M from Shasta Ventures and Salesforce Ventures to build out AI-powered Sales Tools

Highspot thinks its artificial intelligence models are making sales organizations much more efficient, and it has raised $15 million in new funding to go out and prove it at scale.

The Seattle-based startup recently closed a Series B round of funding, led by Shasta Ventures but Salesforce Ventures and initial investor Madrona Venture Group also kicked in some cash. Highspot has raised $24.6 million in funding to date.

Highspot Raises $15 Million to Extend Leadership in Sales Enablement

Highspot, a sales enablement solution that sales reps and marketers love, today announced the closing of a $15 million Series B financing round led by Shasta Ventures, with participation from Salesforce Ventures and existing investor, Madrona Venture Group. This new investment will help Highspot extend its ability to provide reps with capabilities that result in more effective customer conversations.

Highspot is a High Performer in the Spring 2017 G2 Crowd Grid Report for Sales Enablement

Highspot, the leading sales enablement platform for content management, customer engagement, and analytics, has been named a High Performer in the Spring 2017 G2 Crowd Grid Report for Sales Enablement, which is based on candid feedback from verified customers. Highspot received the highest satisfaction score among sales enablement providers, and 99% of users rated its solution 4 or 5 stars. 94% of users believe the company is headed in the right direction, and 96% of users said they would be likely to recommend Highspot.

Brainshark, Highspot join their products into ‘only complete sales enablement solution’

While the products remain independent, an integrated version combines sales training, content creation and organization, and publishing. Waltham, Massachusetts-based Brainshark is known for providing sales skills and training, coaching, content curation and publishing, while Seattle-based Highspot has focused on organizing, finding, customizing, sharing and analyzing sales content. Now, the two companies are announcing an integration that encompasses all those functions.

Brainshark and Highspot Integrate Solutions, Providing Single-Platform Access to Comprehensive Sales Enablement Capabilities

Brainshark, Inc. and Highspot, Inc. today announced the availability of their integrated sales enablement solutions to help organizations improve sales productivity and close more deals. Providing seamless connections between Brainshark’s application for rep onboarding and sales training, and Highspot’s platform for sales content management, customer engagement and analytics, the integration establishes a new standard in sales enablement.

New Research by Highspot and Heinz Marketing Reveals Performance Advantages for Companies Investing in Sales Enablement

The 2017 State of Sales Enablement Report illustrates an assortment of significant performance differences between companies with and without sales enablement. The report also showcases the influence of sales enablement on revenue and conversion rates, as well as the most urgent performance gaps facing sales, marketing, and sales enablement teams. In summary, respondents from businesses with a commitment to sales enablement rated their company's performance significantly higher on every key driver of sales success.

Highspot Listed in Gartner’s Market Guide for Digital Content Management for Sales

Highspot, the sales enablement industry’s most complete platform for sales content management, customer engagement, and analytics, has been identified as a representative vendor in the October 2016 Gartner “Market Guide for Digital Content Management for Sales” report. The report lists some of Highspot’s capabilities in content repository management, content management, content delivery, sales analytics, and sales process integration.

Brainshark and Highspot Partner to Deliver the Industry’s Most Complete Sales Enablement Solution     

Brainshark, Inc. and Highspot, Inc. have entered into a strategic partnership to empower more companies to improve sales effectiveness. By integrating their best-of-breed solutions, Brainshark and Highspot deliver unprecedented flexibility for customers, providing the industry’s only streamlined capabilities for onboarding, training, coaching, content management, customer engagement and analytics. Customers now have access to the capabilities they need for every phase of the sales cycle: from onboarding new reps to optimizing their content to effectively engaging with customers.

Highspot and ToutApp Partner to Elevate Sales Performance

Highspot and ToutApp today announced a product integration and go-to-market partnership to provide sales reps with more effective ways to engage customers. Together, Highspot and ToutApp are streamlining how sales and marketing teams work by delivering the right content to the right audience at the right time in the sales process. The Highspot and ToutApp partnership is the first of its kind between sales enablement and sales productivity platforms, ushering in a new era of an integrated sales technology stack.

Microsoft Showcases Highspot’s Integration of Power BI Analytics in Build 2016 Keynote

Today, in the keynote address at Build 2016, Microsoft showcased Highspot’s integration with Power BI, extending the reach and flexibility of Highspot’s advanced sales enablement analytics. Using Highspot’s BI Kit™, sales enablement data can be imported into Power BI and combined with other data sets such as HR, finance, and operations. Using Power BI Desktop, powerful reports can be developed and then imported directly into Highspot’s analytics dashboard, sitting side-by-side with Highspot’s built-in reports, providing sales and marketing teams with a unique 360-degree perspective on the effectiveness of their sales enablement initiatives.

Highspot Releases Outlook Email Integration and Automatic Language Filtering for Sales Enablement

Highspot today announced seamless integration with Microsoft Outlook and automatic content filtering by language based on machine learning capabilities. Highspot’s enhanced email functionality helps sales reps drive more timely and informed conversations with customers by providing insight into when emailed content was opened, read, downloaded, and shared, and which pages of any document were viewed the longest.

Document Editing Now Activated in Highspot with Office Online Integration

Sales Enablement platform Highspot is now integrated with Microsoft Office Online, enabling sales reps to edit documents and presentations from within the platform. The integration comes with additional features like real-time co-authoring with Office Online documents, content customization capabilities for sellers, sales content analytics and increased error detection capabilities

Highspot Becomes First Sales Enablement Platform to Offer Integration with Microsoft Office Online

Highspot announced integration with Microsoft Office Online that enables a sales rep to edit documents and presentations directly from within the Highspot application. This integration allows sellers to customize the content they share with prospects while saving time, reducing opportunities for error, and giving companies advanced analytics on how sales content evolves as it reaches customers. No other sales enablement platform offers this capability.

Highspot Announces Expansion of Supported Cloud and On-Premise Content Solutions

Highspot today announced a substantial expansion to its integration with content repository and CRM solutions. The expansion brings overall integrations to 22 solutions including content repositories, CRM, online presentation services and Single Sign On (SSO) providers, the most of any sales enablement platform. These integrations will make it easier for organizations to integrate Highspot into their existing sales content distribution workflows.

Interview with Robert Wahbe, CEO Highspot

The sales enablement market is growing rapidly as companies recognize the incredible gains to be had by improving sales effectiveness. To realize these gains, and create a systematic process for continual improvement, companies need closed-loop sales enablement technology to enable them to measure their performance.

Don’t Waste Marketing Leads: Achieve Revenue Goals With Sales Enablement

Driven by the internet, buyers are now in control of knowledge consumption. They are self-educating — gobbling mass amounts of content that’s helping them make their decisions. As a result, salespeople are no longer the sole providers of information for buyers.
Sales enablement increases sales productivity. Wearing many hats, it is client-facing content; education and analysis; and fast and easy access to the right content and knowledge so salespeople can focus on providing value and fostering relationships during client conversations.

To Drive More Sales, Dedicate a Team to Sales Enablement

The concept of sales enablement teams has matured in recent years, and Sales Enablement technology has been developed to enable a predictable, measurable, closed-loop sales cycle. No longer are network drives and email blasts effective ways to share content with sales teams.
Adaptability is key to success when market conditions change fast, and by employing a Sales Enablement platform, marketing can publish, knowing that sales always has easy access to the most current, most effective material, no matter what.

Majority Says Sales Enablement Measurement is Important in B2B: Study

The State of Sales Enablement 2015 report found a disconnect between the reported effectiveness of the technology and teams who said they use it.
In fact, 75% of surveyed B2B sales and marketing professionals reported sales enablement measurement as important for tracking sales support effectiveness, but only 37% reported having sales enablement teams in place.

Highspot’s Sales Enablement Platform

Highspot is a sales enablement platform designed to connect sales teams with relevant content to engage customers more effectively and track the performance of sales enablement content. The solution positions sales teams to use the most relevant content for each situation through advanced search and predictive technology. The system aims to provide flexible ways to present content to customers and deliver real-time visibility into engagement metrics.

Perception Vs. Reality In Content Marketing

Modern marketers have worked hard to fill voids in their content marketing initiatives, but are their efforts making the grade? This infographic from Highspot looks at the gaps between perception and reality when it comes to content creation, distribution and collaboration with sales.

5 Tips for Effective Integration of Sales and Content Marketing

Sales and marketing on social are most effective when integrated, and creating customer experience teams allows your company to make the most of its resources and content. Highspot, a sales technology company, has compiled five tips for making the most out of your sales and marketing materials.

Salesforce Joins Upstarts Using Machine Learning to Clinch Deals

A raft of startups such as Clari Inc., Aviso Inc. and Highspot Inc. are aiming to change the guesswork required of salespeople by hawking technology that uses software to analyze and predict deal outcomes and suggest marketing strategies for corporate sales teams, potentially saving time and boosting revenue.

How Intelligence Can Unlock Your Content’s True Potential and Ignite Sales

Why is it that we can track ad performance, email performance and social performance every-which-way, but we can’t get basic performance analysis on content in the sales cycle? Businesses should be able to answer these questions. Yet they plague businesses and often lead to finger-pointing and false assumptions, resulting in wasted dollars and time.

Why you’re naked without predictive sales analytics

One benefit of sales analytics technology is that it can facilitate the alignment of sales and marketing and fulfill the promise of Sales Enablement. Highspot offers what they call Content Genomics™ a proprietary technology that analyses the DNA of sales content across the organisation, tracking how it has evolved and making it possible to accurately measure its performance. The end result is that marketing has the insight needed to produce content that drives engagement and revenue.

Highspot: We Help Salespeople Share Content, Screens

The team at Highspot wants to make it easier for salespeople to share content with prospects and customers, share their screens during product demonstrations and analyze their own sales performance. "Sales enablement software is historically clunky and hard to use," says Robert Wahbe, founder and CEO. This product update includes several product features to enhance user experience, sales effectiveness and overall performance.

How The New Buying Process Is Changing B2B Sales

Sales teams can harness user engagement data to measure and carry out relevant strategies that translate into higher conversions. Gartner research on effective sales interactions [supports the need for direct customer engagement], showing that business buyers report direct interactions with providers as the most influential touchpoint in their decision-making process.

Does being a manager spell the end of work-life balance?

A full 91% of polled Millennials said they were interested in leadership roles, but the biggest identified reservation was a concern about work-life balance. The assumption is that managers are on the hook for long and unpredictable hours.

How Watching ‘Criminal Minds’ Can Improve Sales

Long before Robert Wahbe left Microsoft as its chief marketing executive of the company's server and tools division to form a startup called Highspot, the television drama Criminal Minds was focused on sales enablement. In fact, the TV show envisioned the technology that would solve what Wahbe later described as the sales enablement industry's sorest pain points...

Content Marketers Are Overworked And Under-Performing

For instance, BookingSuite uses Highspot to figure out what pieces of content, say, a PowerPoint slide in a sales presentation, are most effective. Highspot's analytics engine can identify and score content even if it's been altered and personalized by salespeople to target a particular prospect. This "effectiveness" insight goes back into the content-creation machine to improve performance.

Highspot Launches Content Measurement Tool

Currently in beta, Content Genomics positions users to track and analyze how sales content is edited throughout the sales cycle and how those revisions impact customer engagement and content ROI.

Highspot Launches Content Genomics To Heal The Rift Between Sales And Marketing

With this new addition, Highspot provides an intelligent content management system that delivers the most relevant content to the sales team, and powerful analytics for both sales and marketing teams. Effectively, it is taking machine learning and data science — two of the most cutting edge practices — and applying them to the oldest of professions.

Ex-Microsoft execs connect the dots between marketing content and sales performance

Highspot’s software traces which presentations or campaign messages are most successful in closing deals.

Highspot Launches ‘Content Genomics’ To Help Sales And Marketing Track Performance

Highspot, a Seattle-based startup that operates a platform for managing collaboration between sales and marketing, announced a new feature today called Content Genomics that makes it possible for marketers to track different content through an organization, even when it has been modified.

Highspot Content Genomics Aims at Marketing, Sales Teams

With Content Genomics, marketing and sales groups can discover how pieces of content are related plus track content modifications or its DNA, making it possible to measure content performance.

Highspot Delivers First Maching Learning Technology To Map DNA Of Marketing And Sales Content

When content became king: Marketers know what you want before you know

Marketing today bears no resemblance to the Mad Men era. Powerful analytic tools are parsing companies' web sites and content. Machine learning tools are studying buyers' behaviors to generate recommendations for even better web designs.

Mastering the subtle art of content marketing

When it comes to marketing messages, content may be king, but because great digital content doesn’t try to sell a product or service, it’s difficult to measure its impact on relationships, mindset and branding.

Getting a handle on marketing tech

As the marketing tech landscape continues to take shape, it’s clear that a lot still needs to happen before digital marketers reach the holy grail of customer interaction. Picking winners and losers is a risky proposition, but CIO.com senior writer Tom Kaneshige takes a shot.

Highspot Lands $9.6M to Improve Sales, Marketing Content

Salespeople in large companies may have hundreds of thousands of individual pieces of marketing content to choose from when pitching a customer. Highspot, a Seattle startup announcing a $9.6 million Series A funding round, wants to help them pick the best one.

The Daily Startup: Microsoft Alumni Bring Big Data to Marketing, Sales

Highspot raises $9.6 million to use data to help close the information gap between marketing and sales at businesses.

Funding roundup – week ending 11/7/14

Highspot, a cloud-based sales engagement platform, raised $9.6 million in a round led by Madrona Venture Group.

Highspot nabs $9.6M to enter more customers’ minds with the right content

The idea of Highspot, CEO and founder Robert Wahe said, is to “help companies have better conversations with their customers, and help customers have a more relevant experience”.

Highspot grabs $9.6 mln in Madrona-led round

Sales engagement platform Highspot has raised $9.6 million in Series A funding. Madrona Venture Group led the round. In addition to the funding, Tim Porter, managing director of Madrona Venture Group, has been added to Highspot’s board.

Highspot closes $9.6m Series A round

Sales platform as closed a $9.6 round million Series A financing round led by Madrona Venture Group. The company’s cloud–based offering helps customers to engage with customers more effectively.

Highspot, led by Microsoft vets, nets $9.6M to hone sales pitches

Highspot, which aims to help sales and marketing people do their thing better and more efficiently, now has $9.6 million in Series A funding from Madrona Venture Group.

Sales engagement startup Highspot raises $9.6M in Series A funding

Highspot CEO Robert Wahbe tells GeekWire that the company will use a portion of the cash to boost the development of new products, while the other chunk will be used to build out the company’s sales team.

Highspot raises $9.6 million in Series A funding

Highspot, a Seattle-based sales engagement platform, has raised $9.6 million in Series A funding led by Madrona Venture Group.

Highspot Secures $9.6 Million Series A Investment Round Led by Madrona Venture Group

Madrona Venture Group leads the Series A round for sales engagement startup founded by Microsoft alumni.

Highspot Secures 9.6 Million Series Investment

Funding Accelerates Deployment of Sales Engagement Platform Providing Visibility and Insights Across the Sales Cycle.

Watson Not Only Smart Machine In Town

Up-and-coming vendors in the genre include AlchemyAPI, Digital Reasoning, Highspot, Lumiata, and Narrative Science, Gartner says.

Highspot Brings Machine Learning to Enterprise Search

Former Microsoft engineers, including Bingers, launch Highspot to tackle enterprise search using machine learning. A team of former Microsoft execs and engineers have launched Highspot, a startup with a new cloud knowledge management service that helps organizations capture, share, and cultivate their most valuable working knowledge via machine learning.

Highspot wants to give companies tools to unlock shared knowledge

One of the biggest challenges an organization can face is making it possible for the right hand to know what the left hand is doing. While it’s easy to keep everyone on the same page at a three-person company, it’s a lot harder to make sure everyone is working from the same knowledge base at a larger organization. That’s where Highspot aims to make a difference.

How machine learning is taking over to make enterprise search smart

A new content-management platform called Highspot says it can make it easier for employees to find documents by employing the techniques used in web search engines. Its exact approach might be unique, but it’s not alone in trying to make enterprise search more intelligent.

Meet Highspot, a service to find all the knowledge that slips through the cracks

Every company suffers from the same problem: Key documents are emailed, buried, and then forgotten about—until they’re needed. Then the cycle repeats again. But a pair of ex-Microsoft execs say they have the solution. Their new startup, Highspot, actually looks very Google-y: Users can sign up to follow and funnel their own data into “spots,” but can also search for what they want using natural language via a search box. And the service also “bubbles up” relevant information, so that if a co-worker finds a relevant news story, for example, Highspot will push that to your attention.