Sales Playbook Software: Guide Sellers to Success
Prepare your sales reps with guidance and best practices.
Drive Rep Behavior Change With Repeatable, Proven Sales Plays
You worked hard to build a winning enablement strategy. How do you ensure your sales reps bring it to life in the field?
Enter sales plays.
With Highspot, enablement and sales teams can quickly build sales play microsites, bundling insights, messaging, value propositions, and training into one on-demand resource for sales managers and reps. With real-time data on play usage, you’ll be able to continuously optimize programming, improve execution, and drive action—increasing sales velocity, improving customer experience, and winning more deals.
Create More High-Performing Sales Reps
Your sales reps’ job is to drive the sales process forward and create more qualified leads. Why not make it easy for them? Simplify workflows and ensure your reps have the right knowledge and training, are using the right sales content, and taking the right actions with customers by packaging critical enablement materials in a consumable, rep-friendly digital sales play—all within Highspot.
Give Context for Every Conversation
Combine contextual guidance with content using our drag-and-drop sales playbook template builder, giving reps the information they need to lead sales conversations and move deals forward.
Coach as You Go
Reinforce sales training by adding top-performing sales call recordings, best practices, and other resources into your sales plays, so sales team members can hear and see what good looks like.
Infuse Sales Methodologies
Add learning, content, and other sales methodology materials into your sales play with one-click, or leverage our 100+ integrations to combine resources with any other sales tools your team depends on.
Measure Your Progress, Prove Your Impact
Do you know if sales playbooks are working for your target audience? With Highspot, you don’t have to guess. Gain insight into leading indicators of initiative and sales play performance, content adoption, and revenue impact. Easily track progress against KPIs, continuously refine sales processes and playbook content, and prove your impact to sales leaders and other executive stakeholders.
Track Rep Adoption Metrics
At-a-glance trends reveal whether tenured and new reps are executing your effective sales playbooks, so you can iterate content and training, adjust outreach strategies, and mitigate risk to keep deals on track.
Learn What Engages Buyers
Track KPIs via scorecards to identify which components of your sales strategy resonate with buyers and make improvements to your plays, sales call scripts, discovery questions, email templates, and more in real time.
Quantify Revenue Growth
Prove the impact of all your enablement activities by measuring and socializing data, captured in sales play and initiative based scorecards, and forecast with confidence knowing that your team is on track.
Maximize Sales Efficiency With Simple Workflows
Go beyond the heavy-duty binders and dense sales playbooks of the past. Highspot arms revenue teams with curated plays, role-based content, and integrations with business critical tools, like your Salesforce or Microsoft Dynamics CRM that ensure salespeople continually wow customers.
Enable Sales Reps in Real-Time
Surface relevant resources on-demand based on buyer personas, customer profile, industry, stage in the sales cycle, and more, so reps can quickly tailor outreach to buyers’ needs and pain points.
Reduce Onboarding and Ramp Time
Empower new hires at every level—from account executives to SDRs—by presenting sales playbooks and training as they need them, to help them quickly master new skills and shrink rep ramp time.
Leverage AI to Suggest Best-Bet Content
Replace guesses with data-driven decisions by offering sellers AI-powered content recommendations in their CRM workflow so you can ensure they follow up with the most impactful assets.
Seamlessly Integrate With All of Your Favorite Tools
Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations.
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Get More From Your Sales Playbooks
- Easy-to-build sales plays using SmartPage™ technology
- Fully customizable sales play and sales playbook templates
- Visual, insight-driven sales play scorecards
- Integrated CRM workflows and data sync
- In-context content and training recommendations
- AI-powered content rankings
- Internal content ratings, reviews, descriptions, and usage labels
By giving reps sales playbooks, you are handing them a guide for sales success. Sales playbooks organize critical context and content for any selling scenario: launching a new product, speaking to target buyer personas, rolling out a new sales methodology, or even addressing competition and common objections.
The best sales playbooks and plays use sales enablement to combine content management, sales plays, training, and onboarding in one place, helping sales reps land value at every point in the buyer’s journey. Sales organizations can measure whether reps are adopting sales plays, and how they influence sales outcomes and drive revenue.
By packaging all the contextual guidance sales reps need in one place, you can help your sales team close deals and meet sales goals faster.
The goal of sales enablement is to scale sales organizations by replicating behaviors and actions of top-performing sales reps across the entire team. But most marketing, enablement, and sales teams have a patchwork system that hasn’t produced desired results. Highspot is the only platform that brings rigor to how you equip, train, and coach reps to success—helping you confidently improve sales productivity, consistently drive revenue, and unlock your business’s full potential.
Sales plays [are] a single destination for everything sellers need to make an impression. Highspot makes it really easy to deliver the right information to sales.
We found that the people who were most successful were the ones who used the Highspot sales play we built for them.
Reps love the Know, Say, Show framework for Sales Plays because they know exactly what to know and what to say to the customers. Managers love the Scorecards to understand what is being used by the sales team and what customers are engaging with.
Explore More by Team Needs
Sales Enablement
Give your reps contextual guidance so they can execute any selling scenario with confidence.
Channel Enablement
Guide your partners with the insights and resources they need to carry out your initiatives effectively.
Marketing
Drive go-to-market alignment and increase content adoption by surfacing it when sellers need it most.
Sales
Partner with enablement to coach your reps to complete initiatives that will improve their performance.
Sales Training
Add courses and expert thought leadership into sales plays to give reps the knowledge to succeed in any situation.
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