Sales Playbook Software: Guide Sellers to Success

Prepare your sales reps with guidance and best practices.

Drive Rep Behavior Change With Repeatable, Proven Sales Plays

You worked hard to build a winning enablement strategy. How do you ensure your sales reps bring it to life in the field? 

Enter sales plays.

With Highspot, enablement and sales teams can quickly build sales playbooks, bundling insights, messaging, value propositions, and training into one on-demand resource for sales managers and reps. With real-time data on play usage, you’ll be able to continuously optimize programming, improve execution, and drive action—increasing sales velocity and win rates.

Create More High-Performing Sales Reps

Your reps’ job is to drive the sales process forward and create more qualified leads. Why not make it easy for them? Highspot sales plays enable you to package the right knowledge, training, and sales content—helping them be proactive and take challenges head-on.

Sales Play Software

Give Context for Every Conversation

Use our drag-and-drop sales playbook template builder to elevate sales materials effectively and comprehensively. Pair with Instant Answers, giving sellers bite-sized context as they work.

Coach as You Go

Add sales call recordings and best practices from top performers into your sales plays so all team members know what good looks like when it comes to closing deals.

Infuse Sales Methodologies

Add learning, content, and other  sales methodology materials into your sales play with one click, or leverage our 100+ integrations to combine resources with any other sales tools your team depends on.

Sales Playbook Dashboard

Measure Progress, Prove Impact

Is your strategy working? With Highspot, you don’t have to guess. Easily track and measure sales play performance, content adoption, and revenue impact against target KPIs and goals. This enables you to continuously analyze and refine playbook content–powering up long-term growth–and prove impact to executive stakeholders.

Track Rep Adoption Metrics

At-a-glance trends show if sales reps are executing sales plays. This helps sales leaders quickly follow up, adjust outreach strategies, and mitigate risk to keep deals on track.

Learn What Engages Buyers

Learn what aspects of your sales strategy resonate with buyers in real-time via Scorecards to improve marketing content, discovery questions, call scripts, email templates, and more.

Quantify Revenue Growth

Sales play and initiative-based scorecards help you prove impact on revenue growth—demonstrating how you’ve made behavior changes scalable, repeatable, and successful.

Guide Sales Reps in the Flow of Work

No need to have salespeople work in multiple workflows. Highspot promotes recommended sales plays, role-based content, and key actions directly in sales tools they use every day, like Salesforce or Microsoft Dynamics CRM. This empowers your team to adapt quickly to every selling situation whether over email, on social media, or in person.

Sales Playbook Software Integration

Enable Sales Reps in Real-Time

Surface relevant resources on-demand based on buyer personas, customer profile, industry, stage in the sales cycle, and more, so reps can quickly tailor outreach to buyers’ needs and pain points.

Reduce Onboarding and Ramp Time

Use sales playbooks to empower new hires  at every level—from account executives to SDRs—helping them quickly master new skills and shrink rep ramp time.

Leverage AI to Suggest Best-Bet Content

Direct sellers to your best sales assets with AI-powered content recommendations that align with your target market.

Seamlessly Integrate With All of Your Favorite Tools

Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations. 

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Highspot Sales Enablement Integrations

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