Sales Playbook Software: Guide Sellers to Success
Prepare your sales reps with guidance and best practices.
Drive Seller Behaviour Change With Repeatable, Proven Sales Plays
You worked hard to build a winning sales enablement strategy. How do you ensure your sales reps bring it to life in the field? Enter sales plays.
With Highspot, sales teams and sales enablement teams can quickly build sales play microsites, bundling insights, messaging, value propositions, and training into one on-demand resource for sales managers and sales reps. With real-time data on play usage, you’ll be able to continuously optimise programming, improve execution, and drive action—increasing sales velocity and winning more deals.
Create More High-Performing Salespeople
Your sales reps’ job is to drive the sales process forward. Why not make it easy for them? Simplify workflows and ensure your sellers have the right knowledge and training, are using the right sales content, and taking the right actions with customers by packaging critical sales enablement materials in a consumable, seller-friendly digital sales play—all within Highspot.
Give Context for Every Conversation
Combine contextual guidance with content using our drag-and-drop sales playbook template builder, giving sellers the information they need to lead sales conversations and move deals forward.
Coach as You Go
Reinforce sales training by adding top-performing sales call recordings, best practices, and other resources into your sales plays, so sales team members can hear and see what good looks like.
Infuse Sales Methodologies
Add learning, content, and other sales methodology materials into your sales play with one click, or leverage our 100+ integrations to combine resources with any other sales tools your team depends on.
Measure Your Progress, Prove Your Impact
Do you know if sales playbooks are working? With Highspot, you don’t have to guess. Gain insight into sales play performance, content adoption, and revenue impact—making it easy to track progress against KPIs, continuously refine sales processes and playbook content, and prove your impact to sales leaders and other executive stakeholders.
Track Seller Adoption Metrics
At-a-glance trends reveal whether tenured and new reps are executing your sales playbooks, so you can iterate content and training, adjust outreach strategies, and mitigate risk to keep deals on track.
Learn What Engages Buyers
Track KPIs via scorecards to identify which components of your sales strategy resonate with buyers and make improvements to your plays, sales call scripts, email templates, and more in real-time.
Quantify Revenue Growth
Prove the impact of your strategies by measuring and socialising internal and external data, captured in sales play scorecards, and forecast with confidence knowing that your team is on track.
Maximise Sales Efficiency With Simple Workflows
Go beyond the dense sales playbooks of the past. Highspot arms revenue teams with curated plays, role-based content, and integrations with business-critical tools, like your CRM that ensure salespeople continually wow customers.
Enable Sales Reps in Real-Time
Surface relevant resources on-demand based on buyer personas, customer profile, industry, stage in the sales cycle, and more, so sellers can quickly tailor outreach to buyers’ needs and pain points.
Reduce Onboarding and Ramp Time
Empower new hires at every level—from account executives to SDRs—by presenting sales playbooks and training as they need them, to help them quickly master new skills and shrink seller ramp time.
Leverage AI to Suggest Best-Bet Content
Replace guesses with data-driven decisions by offering sellers AI-powered content recommendations in their CRM workflow so you can ensure they follow up with the most impactful assets.
Seamlessly Integrate With All of Your Favorite Tools
Extend the value of your tech stack and bring sales enablement directly into your sellers’ existing workflow, with Highspot’s ecosystem of 100+ integrations.
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Give your sellers contextual guidance so they can execute any selling scenario with confidence.
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Drive go-to-market alignment and increase content adoption by surfacing it when sellers need it most.
Add courses and expert thought leadership into sales plays to give sellers the knowledge to succeed for any situation.
Partner with enablement to coach your sellers to complete initiatives that will improve their performance.