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Sales Content Management: Boost Adoption. Prove Content ROI.

Equip sales reps with the right content to engage and convert buyers.

Arm Sellers With Up-To-Date, Relevant Content at Their Fingertips

Enablement and marketing teams spend time, energy, and budget building content for salespeople. But when sellers don’t use those assets—or can’t find them—all that effort goes to waste.

There’s a better way.

With Highspot, you can upload, organise, merchandise, and centralise content within a single sales enablement platform that sellers can easily navigate. Now, sales teams can quickly personalise and share content with buyers, and marketers can track key metrics on internal and external performance—enabling you to elevate and optimise your content strategy.  

Serve up the Most Effective Sales Content, Fast.

Content chaos is a thing of the past. With Highspot’s effective content management platform, your sales team no longer has to sift through multiple, disorganised content libraries to find the right sales enablement content. Instead, everything they need to engage buyers is stored in a single source of truth, and surfaced in a seller-friendly interface. Now, finding and pitching sales collateral—and winning buyers over—is easier than ever.

Sales Content Management Search

Powerful Content Search

Google-like, AI-powered search helps sellers browse, filter, and ask questions to quickly locate the right content for specific buyer personas, or stages of the sales cycle, geo-location, selling scenarios, and more.

Create Content Experiences Sellers Want

Curate personalised browsing experiences using our SmartPage technology or let our patented AI suggest top-performing content based on what’s previously worked for sellers in similar buying scenarios.

Align Content to Buyer Journeys

Ensure sellers use the most effective pieces of content for every buyer interaction by surfacing content alongside contextual descriptions, how-to-use guidance, related training, and reviews from peers.

Sales Content Management Strategy

Accelerate Sales Rep Execution

When your sales assets are scattered between disparate systems, it slows down sales processes, sellers—and their ability to close deals. Highspot’s sales enablement platform makes it easier than ever to organise, manage, and govern marketing collateral, so your sales team has the best sales assets on hand to engage buyers in person, over email, on social media, or in the field.

Sync Content Across Systems

Supercharge sales outreach and inefficient admin processes by synchronising content and metadata from existing content repositories or DAMs into our centralised, managed locations called Spots.

Streamline Content Organisation

Simplify how you organise and showcase collections of content by aligning to specific selling scenarios or buyer needs, making it easier for your entire sales force to find what they need.

Analyse Impact in Real Time

Optimise your content creation strategy with real-time dashboards and reports that reveal how sellers use content, whether or not it influences deals, and which types of content drive sales engagement.

Master Content Governance, Eliminate Surprise Problems

Out-of-date decks? Off brand assets? With Highspot, you never have to lose sleep worrying over the status of your sales materials. Our content management solution is equipped with robust content governance tools that allow all stakeholders to maintain brand consistency, and ensure assets are compliant, up-to-date, and ready for buyers.

Sales Content Management Compliance

Streamline Content Management Rules

Control what gets published, how it’s shared, and with whom using built-in content approval workflows and advanced audit trail functionality to manage governance, track usage, and automate reviews.

Audit Content as Scale

Use governance reports and insights to identify content that needs to be updated or archived. Then, take follow-up action directly within the report to audit and organise your content environment.

Set Content Creation Standards

Expedite approvals and ensure consistency by setting centrally managed requirements for contextual details like intended buyer audience, tips on how to use assets, and associated templated emails and call scripts.

Seamlessly Integrate With All of Your Favourite Tools

Extend the value of your tech stack and bring Highspot’s sales enablement tool directly into your sellers existing workflow, with our ecosystem of 100+ integrations.

You might be interested in:

Highspot Sales Enablement Integrations

Stop Content Chaos. Start Driving Revenue.

Explore More by Team Needs

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Ensure sellers always have the most relevant, on-brand content at their fingertips for every selling scenario and gain insight into how content impacts revenue.

Sales Enablement Icon

Sales Enablement

Organise, publish, and govern content more effectively, optimising sellers’ time with a single source of truth with relevant, on-brand messaging. 

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Maximise seller efficiency and eliminate the complexity associated with finding and personalising the content required for sales productivity.

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 Channel Enablement

Extend access to your partner network to simplify the maintenance of multiple platforms, enabling both sellers and partner sellers to deliver a unified message. 

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Sales Training

Get a complete view into the impact of training with insights into how effectively reps are engaging buyers, landing value, and driving revenue.

See How Highspot’s Sales Content Management System Can Help You Close Deals Faster