Sales Content Management: Boost Adoption. Prove Content ROI.
Equip sales reps with the right content to engage and convert buyers
Arm Sellers With Up-To-Date, Relevant Content at Their Fingertips
Enablement and marketing teams spend time, energy, and budget building content for salespeople. But when sellers don’t use those assets—or can’t find them—all that effort goes to waste. There’s a better way.
With Highspot, you can upload, organise, and merchandise content within a single sales enablement platform that sellers can easily navigate. Now, sales teams can quickly personalise and share content with buyers, and marketers can track key metrics on internal and external performance—enabling you to elevate and optimise your content strategy.
Serve up the Most Effective Sales Content, Fast.
Content chaos is a thing of the past. With Highspot’s sales content management, your sales team no longer has to sift through multiple, disorganised content libraries to find relevant content. Instead, everything they need to engage buyers is stored in a single source of truth, and surfaced in a seller-friendly interface. Now, finding and pitching sales collateral—and winning buyers over—is easier than ever.
Powerful Content Search
Google-like searching helps sellers browse, filter, and quickly locate the right content for specific buyer personas, or stages of the sales cycle, geo-location, selling scenarios, and more.
Create Content Experiences Sellers Want
Curate personalised browsing experiences using our SmartPage technology or let our patented AI suggest top-performing content based on what’s previously worked for sellers in similar buying scenarios.
Align Content to Buyer Journeys
Ensure sellers use the most effective pieces of content for every buyer interaction by surfacing content alongside contextual descriptions, how-to-use guidance, related training, and reviews from peers.
Accelerate Sales Rep Execution
When your sales assets are scattered between disparate systems, it slows down sales processes, sellers—and their deals. Highspot’s sales enablement platform makes it easier than ever to organise, manage, and govern marketing collateral, so your sales team has the right assets on hand to engage buyers in person, over email, on social media, or in the field.
Sync Content Across Systems
Supercharge sales outreach and inefficient admin processes by synchronising content and metadata from existing content repositories or DAMs into our centralised, managed locations called Spots.
Streamline Content Organization
Simplify how you organise and showcase collections of content by aligning to specific selling scenarios or buyer needs, making it easier for your entire sales force to find what they need.
Analyze Impact in Real Time
Optimise your content creation strategy with real-time dashboards and reports that reveal how sellers use content, whether or not it influences deals, and which types of content drive sales engagement.
Master Content Governance, Eliminate Surprise Problems
Out-of-date decks? Off brand assets? With Highspot, you never have to lose sleep worrying over the status of your sales materials. Our content management solution is equipped with robust content governance tools that allow all stakeholders to maintain brand consistency, and ensure assets are compliant, up-to-date, and ready for buyers.
Streamline Content Management Rules
Control what gets published, how it’s shared, and with who using built-in functionality to create content workflows, track usage, and automate approvals and reviews.
Audit Content as Scale
Use governance reports and insights to identify content that needs to be updated or archived. Then, take follow-up action directly within the report to audit and organise your content environment.
Set Content Creation Standards
Expedite approvals and ensure consistency by setting centrally managed requirements for contextual details like intended buyer audience, tips on how to use assets, and associated templated emails and call scripts.
Seamlessly Integrate With All of Your Favourite Tools
Extend the value of your tech stack and bring sales enablement directly into your sellers existing workflow, with Highspot’s ecosystem of 100+ integrations.
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Stop Content Chaos. Start Driving Revenue.
- Quick content curation with your branded domain and style in Spots
- Intelligent AI-powered semantic search, browse, and filter
- Robust role-based permissions, homepages, and custom views
- Synchronised content and map critical information across platforms.
- Unique rules-based content recommendations within your CRM workflow
- Tools for usage policy enforcement and content approvals
- Scale content audits with bulk actions
- At-a-glance dashboard insights into real-time content engagement ROI
It’s noted that 70% of B2B sales content goes unused. Sales content management platforms ensure all content has an opportunity to be seen and utilised by sales. But, to take sales asset management a step further and combine content with context, align it to sales motions, and measure effectiveness—you need a sales enablement strategy.
The most effective strategies are implemented with sales enablement software, the all-in-one solution that equips sales teams with content, playbooks, onboarding, training and coaching, and metrics. A platform is the secret to unlocking sales productivity, delivering an increase in content usage by sellers with visibility into what types of content drive business results. This helps product and content marketing teams focus on creating high-value sales materials that drive more effective buyer interactions and ROI.
The goal of sales enablement is to scale sales organisations by replicating behaviours and actions of top performing sellers across the entire team. But most marketing, enablement, and sales teams have a patchwork system that hasn’t produced desired results. Highspot is the only platform that transforms how you equip, train, and coach sellers to succeed—helping you confidently improve sales productivity, consistently drive revenue, and unlock your business’ full potential.
We used a CMS to house our content, but struggled with version control and updated content. Highspot aligns us with marketing, allowing reps to find and send relevant content to buyers.
I’ve never been so excited about an integration! This has enabled one person to load and organise 5,000 items into Highspot within a few days… while still doing their day job.
Highspot has eliminated ‘tribal knowledge’. Now sellers can search for content in a single place that they can trust. As we grow, this will be critical to success.
Explore More by Team Needs
Marketing
Ensure sellers always have the most relevant, on-brand content at their fingertips for every selling scenario and gain insight into how content impacts revenue.
Sales Enablement
Organise, publish, and govern content more effectively so you can optimise sellers time with a single source of truth with relevant, on-brand messaging.
Sales
Maximise seller efficiency and eliminate the complexity associated with finding and personalising the content required for sales productivity.
Channel Enablement
Extend access to your partner network to simplify the maintenance of multiple platforms, enabling both sellers and partner sellers to deliver a unified message.
Sales Training
Get a complete view into the impact of training with insights into how effectively reps are engaging buyers, landing value, and driving revenue.
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