Sales Content Management

Increase Content Adoption with Powerful Content Management Software

Activate sales reps with targeted resources to engage and convert buyers.

Arm Sellers With Up-To-Date, Relevant Content at Their Fingertips

Enablement and marketing teams spend time, energy, and budget building new content for salespeople. But when sellers don’t use those assets — or can’t find them — all that effort goes to waste.

There’s a better way.

Transform your sellers’ experience with a unified sales enablement platform that gives you flexible control over how you centralise, organise, govern, and share content. With streamlined workflows and AI-driven, intuitive search, you can activate your sales team so they can easily find the most relevant content for every selling scenario. Track content adoption and engagement to understand what’s working and what’s not, and make data-driven decisions to optimise your content strategy. Highspot makes it easy to create personalised, impactful buyer experiences that accelerate deal cycles and drive revenue growth.

Deliver Effective Sales Content in an Instant

Content chaos is a thing of the past. With Highspot’s effective content management platform, your team no longer has to wade through multiple, siloed, and disorganised libraries to find the right content. Instead, everything they need is in a unified rep-friendly experience that surfaces relevant sales collateral. Now, finding content —and winning buyers over—is easier than ever.

See How Our AI Drives Sales and Marketing Automation

Intuitive Content Search

Move past antiquated keyword search with an AI-powered experience that understands context and meaning, empowering reps to find the right content for every buyer persona, stage of the sales cycle, geography, selling scenario, and more.

Accelerate Content Delivery

Help sales reps find content fast by curating personalised browsing experiences targeted to their role, region, and need using Highspot’s SmartPage technology.

Align Content to Buyer Journeys

Ensure reps use the most effective pieces of content by surfacing content alongside AI-powered contextual descriptions, how-to-use guidance, related training, and reviews from peers.

Accelerate Sales Rep Execution

Siloed sales assets across multiple systems slow down reps’ processes, productivity, and ability to close deals. Highspot unifies your marketing content, empowering your team with the best sales resources to capture buyers across channels – in person, via email, on social media, or in the field.

Take Action With Sales Content Performance Analytics

Unify Content Across Systems

Streamline sales outreach and eliminate costly, disjointed processes by syncing content and metadata from your existing content repositories or DAMs into one centralised platform.

Streamline Content Organisation

Drive content adoption by organising and showcasing content collections tailored to specific selling scenarios or buyer needs, ensuring your sales force has easy access to the most relevant materials.

Analyse Impact in Real Time

Connect content creation to business results with real-time dashboards and reports that show how sellers use content, its influence on deals, and which types of content drive sales engagement.

Master Content Governance, Reduce Risk

Eliminate the risk of outdated, off-brand content, messaging, and sales materials damaging your buyer’s trust. With Highspot as your sales content management tool, your team is equipped with robust content governance resources powered by generative AI and presentation templates that allow all stakeholders to maintain brand consistency and ensure assets are compliant, up-to-date, and ready for buyers.

Stay Compliant and Secure With Enterprise-Level Security

Streamline Content Management Rules

Control what content gets published, how it’s shared or customised, and require contextual details with content approval workflows, advanced audit trail functionality, and centrally managed policies.

Audit Content in Bulk

Use governance reports and insights to identify content that needs to be updated or archived. Then, take follow-up action directly within the report to audit and organise your content environment.

Scale Governance with Generative AI

With a couple of clicks, Highspot Copilot helps you organise and bulk manage content items and generate content descriptions to expedite governance and ensure every item has critical metadata.

Seamlessly Integrate With All of Your Favourite Tools

With more than 100 integration, you can extend the value of your tech stack and bring Highspot’s sales enablement tool directly into your workflows.

Stop Content Chaos. Start Driving Revenue.

We used a CMS to house our content, but struggled with version control and updated content. Highspot aligns us with marketing, allowing reps to find and send relevant content to buyers.