Sales Content Management: Boost Adoption. Prove Content ROI.
Equip sales reps with the right content to engage and convert buyers
Arm Sellers With Up-To-Date, Relevant Content at Their Fingertips
Enablement and marketing teams spend time, energy, and budget building content for salespeople. But when sellers don’t use those assets—or can’t find them—all that effort goes to waste. There’s a better way.
With Highspot, you can upload, organise, and merchandise content within a single sales enablement platform that sellers can easily navigate. Now, sales teams can quickly personalise and share content with buyers, and marketers can track key metrics on internal and external performance—enabling you to elevate and optimise your content strategy.
Serve up the Most Effective Sales Content, Fast.
Content chaos is a thing of the past. With Highspot’s sales content management, your sales team no longer has to sift through multiple, disorganised content libraries to find relevant content. Instead, everything they need to engage buyers is stored in a single source of truth, and surfaced in a seller-friendly interface. Now, finding and pitching sales collateral—and winning buyers over—is easier than ever.
Powerful Content Search
Google-like searching helps sellers browse, filter, and quickly locate the right content for specific buyer personas, or stages of the sales cycle, geo-location, selling scenarios, and more.
Create Content Experiences Sellers Want
Curate personalised browsing experiences using our SmartPage technology or let our patented AI suggest top-performing content based on what’s previously worked for sellers in similar buying scenarios.
Align Content to Buyer Journeys
Ensure sellers use the most effective pieces of content for every buyer interaction by surfacing content alongside contextual descriptions, how-to-use guidance, related training, and reviews from peers.
Accelerate Sales Rep Execution
When your sales assets are scattered between disparate systems, it slows down sales processes, sellers—and their deals. Highspot’s sales enablement platform makes it easier than ever to organise, manage, and govern marketing collateral, so your sales team has the right assets on hand to engage buyers in person, over email, on social media, or in the field.
Sync Content Across Systems
Supercharge sales outreach and inefficient admin processes by synchronising content and metadata from existing content repositories or DAMs into our centralised, managed locations called Spots.
Streamline Content Organization
Simplify how you organise and showcase collections of content by aligning to specific selling scenarios or buyer needs, making it easier for your entire sales force to find what they need.
Analyze Impact in Real Time
Optimise your content creation strategy with real-time dashboards and reports that reveal how sellers use content, whether or not it influences deals, and which types of content drive sales engagement.
Master Content Governance, Eliminate Surprise Problems
Out-of-date decks? Off brand assets? With Highspot, you never have to lose sleep worrying over the status of your sales materials. Our content management solution is equipped with robust content governance tools that allow all stakeholders to maintain brand consistency, and ensure assets are compliant, up-to-date, and ready for buyers.
Streamline Content Management Rules
Control what gets published, how it’s shared, and with who using built-in functionality to create content workflows, track usage, and automate approvals and reviews.
Audit Content as Scale
Use governance reports and insights to identify content that needs to be updated or archived. Then, take follow-up action directly within the report to audit and organise your content environment.
Set Content Creation Standards
Expedite approvals and ensure consistency by setting centrally managed requirements for contextual details like intended buyer audience, tips on how to use assets, and associated templated emails and call scripts.
Seamlessly Integrate With All of Your Favourite Tools
Extend the value of your tech stack and bring sales enablement directly into your sellers existing workflow, with Highspot’s ecosystem of 100+ integrations.
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Stop Content Chaos. Start Driving Revenue.
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