Buyer Engagement: Make Every Experience Count

Equip sales reps to delight buyers and deliver value in every interaction.

Tailor Your Buyer Engagement Strategy to Each Deal

B2B buying is more complex than ever—in fact, 80% of buyers report feeling overwhelmed by the amount of information encountered in the buying journey. In a cluttered sales landscape, your buyers deserve unique, tailored experience that helps them navigate through the layers of decision-making and buy with confidence. You can deliver all that and more with Highspot.

You can deliver all that and more with Highspot.

Execute a personalised buyer engagement strategy in every deal. Empower your enablement and sales teams to quickly create and share interactive, value-driven digital sales experiences with relevant resources for each buyer. Data-driven insights further reveal which engagement strategies are effective, letting revenue leaders optimise execution at every stage of the sales cycle. With buyer experiences like this, you’ll build stronger connections, accelerate sales cycles and increase revenue.

Empower Every Seller to Deliver Modern Buyer Experiences

With Highspot, you can create personalized, interactive customer experiences in minutes, using templates and AI-powered message generation. Sales reps have full editing capabilities on sales content, allowing them to tailor messaging and deliver value at every touchpoint in the buyer journey.

Digital sales room

Curate Content in Digital Sales Rooms

Drag-and-drop editors make it easy to build digital sales rooms, giving your sellers a one-stop shop to customise, collaborate, and share content with decision-makers, driving customer satisfaction.

Share Meeting Recordings and Personalized Video

Let your reps record and share personal introductions, demos, and walk-throughs, or include meeting recordings as follow-ups in digital sales rooms to ensure every stakeholder understands your value.

Collaborate Across Selling and Buying Teams

Connect digital sales rooms to communication tools including Gmail, Outlook, Slack and Microsoft Teams, so your sales team can collaborate with buyers in their preferred workspace.

sales enablement strategies

Move Deals Forward by Landing Value at the Right Time

The stronger the level of engagement, the more likely a buyer will make a purchasing decision. Highspot’s AI and automation generate email copy and recommend the most impactful content for each sales scenario, enabling sellers to confidently create compelling sales pitches that build meaningful relationships with potential customers.

Scale Customer Engagement Strategies

Do more of what works with buyer engagement templates that help sellers consistently communicate your key initiatives, including product launches, competitive differentiation and more.

Personalise Sales Content

Generate, edit, and customise on-brand, compliant slide decks, PDFs, and more directly within Highspot, ensuring your sellers always share relevant content with buyers.

Engage Everywhere

Seamlessly sync sales efforts across LinkedIn, email, sales engagement platforms, and your CRM, including Salesforce and Microsoft Dynamics, so sellers can engage buyers wherever they are.

Gain Unparalleled Visibility into the Entire Customer Journey

Give your buyers the customised experiences they crave, while measuring what works. Highspot captures buyer engagement metrics across every  touchpoint, from email opens, to time spent reading a brochure. Now, you can see what which initiatives and sales and marketing strategies are resonating with buyers—and driving revenue.

buyer engagement and CRM

Track Buyer Behaviour

Get real-time insights into buyer activity including content views, linger time, email opens, downloads, and shares to help you improve the sales process and create better customer relationships.

Optimise Your Outcomes

Build nimble, responsive sales strategies with  patented AI that automatically connects buyer engagement metrics to associated CRM records for a 360-degree view of every customer.

Put Insights to Work

Surface engagement insights to address changes in decision-making and iterate on your go-to-market approach: scaling production of top-performing messaging, content, and templates.

Seamlessly Integrate With All of Your Favourite Tools

Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations.

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Highspot Sales Enablement Integrations

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See How Highspot Can Help You Build Effective Buyer Engagement