Buyer Engagement: Make Every Experience Count
Equip sales reps to delight buyers and deliver value in every interaction.
Execute a Buyer Engagement Strategy Tailored to Each Deal
B2B buying is more complex than ever—in fact, 80% of buyers report feeling overwhelmed by the amount of information encountered in the buying journey. In a cluttered sales landscape, your buyers deserve a unique, tailored experience that helps them navigate through the layers of decision-making and buy with confidence. You can deliver all that and more with Highspot.
Execute a personalised buyer engagement strategy in every deal. Empower your enablement and sales teams to quickly create and share interactive, value-driven digital sales experiences with only the most relevant resources for each buyer. Data-driven insights further reveal which engagement strategies are effective, allowing revenue leaders to continuously optimise execution at every stage of the sales cycle. With buyer experiences like this, you’ll build stronger connections, interactions, advocacy and—ultimately, revenue.
Empower Every Seller to Deliver Modern Buyer Experiences
Spam-y emails that look just like your competitors’? No thank you. With Highspot, you can create personalised, interactive buyer and customer experiences in minutes. Templates scale your work while editable sales content allows sellers to customise experiences and deliver unique, value-driven interactions at every touchpoint in the buyer journey.
Create Relevant Content Experiences
Drag-and-drop editors make it easy to build personalised microsites, or digital sales rooms, giving your sellers a one-stop shop to customise, collaborate, and share content with buyers.
Pitch Personalized Video
No need to wait for a meeting. Your sellers can record and share personal introductions, demos, walk-throughs, and follow-ups to ensure every stakeholder understands the value of your product.
Collaborate Across Selling and Buying Teams
Within digital sales rooms and internal workflows, your sales team can collaborate with sales engineers, legal, and deal desk to centralise sales content, RFPs, contracts, and more.
Move Deals Forward by Landing the Right Value, at the Right Time
Move deals forward by landing the right value, at the right time
Less is more when it comes to engaging buyers with the right story, messaging, and information. Our AI and automation guides sales reps to use the most impactful, relevant content for each sales scenario, while our pitch templates and tools let you scale successful strategies and shave time off seller’s workflows.
Scale Customer Engagement Strategies
Do more of what works with buyer engagement templates that help sales reps consistently land product launches, competitive differentiation, cross-sell, and other key initiatives.
Personalise Sales Content
Combine, edit, and customise on-brand, compliant slide decks, PDFs, and more directly within Highspot, ensuring your sales reps always share relevant content with buyers.
Seamlessly sync sales pitching efforts across LinkedIn, email, sales engagement platforms, and your CRM, so sales reps can engage buyers wherever they are.
Gain Unparalleled Visibility Into the Entire Customer Journey
Give your buyers the customised experiences they crave, while measuring what works. Highspot captures buyer engagement metrics across every touchpoint, from email opens, to time spent reading a brochure. Now, you can see what which initiatives and sales and marketing strategies are resonating with buyers—and driving revenue.
Track Buyer Behaviour
Get real-time insights into buyer activity including content views, linger time, email opens, downloads, shares, and more to help you create better strategies and deeper customer relationships.
Optimise Your Outcomes
Build nimble, responsive sales strategies with patented AI that automatically connects buyer engagement metrics to associated CRM records for a 360-degree view of every customer.
Put Insights to Work
Surface engagement insights to address changes in decision-making and iterate on your go-to-market approach: scaling production of top-performing messaging, content, and templates.
Seamlessly Integrate With All of Your Favourite Tools
Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations.
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Build Modern Experiences That Capture and Keep Buyers’ Attention
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