Sales enablement analytics
Measure and improve GTM impact with analytics
Drive go-to-market initiative success with actionable insights that connect enablement to revenue.
Make data-driven decisions with powerful scorecards
Highspot’s unified analytics surface the insights your revenue teams need to track initiative success and connect enablement to business impact. From training to content to engagement, easily spot red flags, course-correct in real time, and improve outcomes with actionable data.
Get at-a-glance insights
See what’s working across reps, teams, and regions with always-on analytics that evaluate rep performance, training, content usage, and buyer engagement.
Audit workflows at scale
Content management at scale is easier than ever with the Reports and Scorecards to drill down and take bulk actions, including: archiving content, sending feedback, and more, effectively keeping your sales strategies on track and aligned to key business priorities.
Configure all-in-one reports
Bring your GTM data together from CRM, Snowflake, and other systems for a comprehensive view of enablement performance and business impact.
Discover which go-to-market strategies are working
Evaluate the performance of your strategic GTM initiatives—like product launches, value selling, and onboarding—with scenario-based scorecards. Highspot’s AI-powered Engagement Genomics™ ties content and rep activity to buyer outcomes, helping teams focus on what drives revenue.
Track buyer engagement
Connect sales activity to CRM outcomes, see how buyers are engaging, and know exactly which content and tactics influence deals.
Create high-value sales content
Use analytics to build better content, case studies, and templates—based on what actually gets used and what drives pipeline.
Maximise sales productivity
Identify coaching opportunities and skill gap to reinforce behaviors that close deals with rep- and team-level visibility that benchmarks performance.
Scale coaching efforts with comprehensive insights
Go beyond guesswork and bring rigor to your coaching programs. Highspot gives managers AI-powered insights into rep skills and meeting performance to drive better rep outcomes at scale. Through rep and team scorecards, conversation intelligence, and AI skill and competency feedback, managers can always understand how sales reps are landing GTM initiatives in the real world.
Eliminate knowledge gaps
Drill into rep calls, get AI-driven summaries and feedback, and pinpoint where coaching can drive performance improvements.
Supercharge sales readiness
With deep data on sales readiness, managers can ensure their sales teams are continuously prepared to engage buyers and sell in any scenario.
Replicate winning behaviours
Spot top-performing reps and the habits that help them win—then use those insights to scale across your team.
Having the right sales enablement analytics enables you to win
Maximise revenue impact
With real-time, leading indicators of which strategic initiatives are working and which aren’t, sales leaders can refine their strategies–before the end of the quarter.
Make smarter investments
Instead of relying on fragmented customer data, use comprehensive, outcome-driven insights to make more informed decisions and ensure you’re equipped to react to changing market trends.
Prove enablement impact
Highspot’s sales analytics show customers typically see a 14% increase in pipeline generation. Prove enablement’s impact on sales pipeline using sales enablement software you can count on.
We had a progressive training programme where we did three different live sessions with content and Plays. Our team was able to measure who’s utilising it and how it’s working. We saw a decent increase in actually getting power on deals and setting up new meetings with the right people.
We know when people are engaging with us, and we know when they’re not. Those advanced analytics help our team understand what’s important to the person they’re speaking with. We can plug into that, have a great conversation, and go from there, which does help us achieve those higher win rates.
We use Highspot to ensure we can get the insights we need. It is a great asset to us as we look to measure that impact. It’s all wins for me anytime we can utilise a tool to see what’s working and what’s not.
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