Highspot for Marketing Teams
Elevate Marketing Performance with Unified Sales Enablement
Go well beyond content creation to deliver revenue growth.
Hit Revenue Goals With a Marketing Strategy Powered By Sales Enablement
Generating brand awareness, MQLs, and messaging is no longer a mark of success, as 63% of marketers say they are under extreme pressure to deliver improved revenue outcomes. You are now expected to impact the customer’s full lifecycle and deliver continuous value with compelling content and programmes. Highspot’s sales enablement tool empowers you to execute next-level, data-driven marketing initiatives that engage buyers at every stage of the sales cycle, win over decision-makers, and prove your value.
Simplified Content Management
Maximum Content Adoption
Consistent Strategy Execution
Unify All Sales Enablement Content
Managing complex content libraries is a thing of the past. Highspot’s sales enablement software streamlines content management, so sales teams always have fresh, relevant content to fuel the buying process—while you can focus on creating assets and campaigns that help sellers close deals.
- Create a unified content hub for sellers and consolidate your analytics by integrating with your current tech stack
- Ensure content is current by synchronising existing file-sharing and content management systems, with auto-updates or set schedules
- Enforce content governance with flexible content policies, approvals, audit trails, and permissions to ensure sales reps always use on-brand, compliant content.
- Access at-a-glance metrics into content usage, performance, and buyer engagement to maximise content impact.
- Apply automation to your content library with pre-configured reports that allow you to audit at scale, within a single workflow
- Improve efficiency across content and sales operations processes, increasing sales and marketing alignment
Increase Sales Teams’ Content Adoption
When sellers can’t find relevant content, it drags down sales productivity—and win rates. With Highspot, you’ll build a sales enablement process that surfaces content in the sellers’ workflow with how-to messaging guidance so they effectively engage buyers throughout the customer journey.
- Supercharge sales outreach by centralising content in a single repository
- Create guided browsing experiences that serve salespeople personalised content recommendations based on their activity or what’s worked before
- Intuitive content collections and Google-like search help reps quickly browse, filter, and use the right content for specific buyer personas, pain points, selling scenarios, and more
- Increase sales’ content usage with visibility into what types of content drive dynamic customer experiences
- Accelerate sales execution by surfacing content alongside related sales training, directly in your customer relationship management (CRM) system, like Salesforce or Microsoft Dynamics 365
- Build a successful sales enablement programme that enables marketing, sales, and sales enablement team members to efficiently collaborate and communicate
Execute Winning Marketing Strategies That Hit KPIs
Get all stakeholders working together on an effective sales enablement strategy. Our sales enablement technology aligns marketing initiatives with sales goals to maximise collaboration. By tracking key metrics across the buyer’s journey, you’ll know how to drive measurable revenue growth that improves lead acquisition and retention.
- Implement a data-driven approach to arm your sales organisation with campaigns and social media programmes that drive lead conversion
- Execute multi-channel digital campaigns using sales-friendly templates that help sellers pitch content anywhere, whether on email, Slack, Linkedin, or other social channels
- Improve sales performance, readiness, and confidence by organising critical context and content within sales plays and playbooks
- Use content ratings, feedback, and reviews to inform content creation teams and sales enablement managers of what’s working, and what’s not, with potential customers
- Assess the impact of marketing and enablement efforts to make data-driven decisions on strategy optimisations that drive sales success
- Demonstrate marketing’s revenue and business value with quantitative and qualitative metrics that show your impact on the sales funnel, lead conversions, and quota attainment
Marketing Teams Transform Their Strategy With Highspot
Only Highspot delivers a sales enablement platform that connects the dots across your go-to-market strategy to realise the full revenue impact of your team’s contribution.
Highspot users say they experience:
17%
increase in win rate
3x
increase in sales’ content use
2x
increase in sellers’ content engagement
7%
increase in average deal size
29%
increase in pipeline generation
3x
return on investment
You’ve Got a Number to Meet. We’ll Get You There.
Book a Live Demo
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Watch a Video Demo
Watch a quick video overview to see how Highspot enables sellers to engage more effectively.
Take a Product Tour
Get a sneak peek of how Highspot makes it easy to increase revenue impact.
Before Highspot, a lot of the things that we were doing were making content for the sake of content rather than really understanding who’s engaging with what and what the true need is.
Our collaboration with sales and marketing has evolved since we stood up Highspot. Scorecards and reporting have allowed us to show enablement of what sales is looking for, bridging the gap between goals and deliverables.
It’s a fantastic tool for marketing to validate what content is being used and what is and isn’t creating wins.
We love that Highspot is embedded into Salesforce — you click one button and the sales community can see the collateral relevant to a specific opportunity. The fact that it’s just in front of them is really helpful.
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