Sales enablement platform
Maximize ROI with a unified sales enablement platform
Manage content, guide, train, and coach sales reps, and analyze success metrics, all within the Highspot sales enablement solution. We support your growth at every step, turning marketing and sales organizations into consistent revenue drivers.
No more patchwork systems—just repeatable sales success.
GTM productivity starts with strategic sales enablement
We took core elements of enablement—content management, playbooks, buyer engagement, sales training, and coaching—and built an all-in-one GTM enablement platform that makes it easy for reps to adopt revenue initiatives, develop new skills, and consistently execute strategies. Actionable reporting empowers you to optimize strategies, driving an agile enablement program that boosts ROI.
The sales enablement tool you need to drive revenue growth
Sales content management
The right content can convert buyers to customers—but only if reps can find it. With Highspot, you can quickly organize and update content libraries, surface content alongside context, and optimize content creation based on buyer engagement, so your reps can find and use the most impactful resources for every sales scenario.
Surface the right sales content
Ensure relevant content is always on hand with curated collections that show reps how and when to use sales assets. Intuitive, AI-driven search and recommendations further help reps save time so they can focus on engaging buyers.
Analyze impact in real-time
Content performance scorecards to show how sales teams, prospects, and customers engage with content so marketing teams can see which assets drive revenue to improve your sales content strategy.
Simplify content governance
Highspot provides global governance tools that let stakeholders audit content performance, maintain brand consistency, and ensure assets are compliant, up-to-date, and ready for customer success.
Sales plays and playbooks
You want to increase win rates and close more deals. Sales plays make that happen. Enablement teams and marketing leaders can craft digital sales playbooks directly within Highspot, bundling critical go-to-market guidance, training, and content into a unified, on-demand resource sales reps can access anywhere.
Give context for every conversation
Streamline sales conversations and follow-ups with a unified approach. Package content, training, email templates, and more into sales plays, providing a single source of truth to guide reps effectively throughout the entire customer lifecycle.
Measure progress, prove impact
Actionable Scorecards reveal sales play adoption, content engagement, and revenue impact—so you can track the progress of your strategic initiatives against KPIs and continuously refine sales processes.
Streamline workflows, access everywhere
Give reps just-in-time access to sales plays, which can be customized and surfaced within your customer relationship management system—so reps have guidance at all times.
Buyer engagement
Your teams work hard to catch buyers’ attention—make sure you keep it. Empower enablement, marketing, and sales teams to create and share interactive, digital sales rooms and personalized, value-driven content. Then, track what’s working with buyer engagement data so you can adjust outreach strategies and mitigate risk to keep deals on track.
Elevate the buyer’s journey
Generate tailored documents and dynamic, personalized digital sales rooms that deliver impactful buyer experiences across the entire customer journey.
Maximize every interaction
Share the most impactful content with buyers every time. Use AI-driven content recommendations, insights from past successful deals, and automation to deliver the most relevant resources, at the right moment.
Turn insights into action
Gain complete visibility into the buyer journey, from initial engagement to closed deals. Understand which messaging, initiatives, and strategies resonate with buyers.
Sales training
Bridge the gap between strategy and execution. Fuel your team’s performance with data-driven, personalized training that drives revenue growth. With the right sales enablement tool, you can build effective sales training and onboarding programs and certify sales reps on key knowledge. Boosting rep confidence and sales performance just got easier.
Personalize training and validate skills
Deliver personalized training paths and validate real-world skills with unified, AI-driven insights. Track progress and measure success using unified analytics to drive consistent revenue growth.
Reinforce learning and build confidence
Strengthen retention with on-demand, just-in-time knowledge reinforcement. Build rep confidence through presale practice and create engaging courses with virtual, live, and hybrid learning paths.
Unify training for maximum GTM impact
Streamline training across your GTM strategy with a unified platform. Reinforce skills, track progress, and integrate training with CRM and sales tools for seamless execution.
Sales coaching
Transform your sales team’s performance with Highspot’s AI-powered coaching tools. You can’t clone your top sellers, but you can replicate their success. AI-powered coaching tools and conversational intelligence speed up skill assessment and empower sales professionals to quickly identify the most crucial, winning behaviors. Scorecards help you identify winning behaviors– and hold your teams accountable.
Empower sales with AI-driven coaching
Leverage AI-powered insights to analyze conversations, sharpen skills, and deliver consistent, personalized coaching that helps every seller improve.
Drive predictable outcomes
Ensure consistent coaching by leveraging a singular, AI-supported framework for skills and competencies to help reps master core skills and achieve reliable results.
Align coaching across your GTM strategy
Unify training and coaching to track rep progress, replicate winning behaviors, and provide personalized coaching at scale for consistent performance.
The sales enablement software that unifies your go-to-market teams
Award-winning artificial intelligence
AI that’s uniquely built to help you realize the potential of a unified system for your go-to-market teams. Increase sales productivity and take the guesswork out of buyer engagement with artificial intelligence that empowers reps to focus on what matters most.
Actionable analytics
Interactive, configurable reporting and role-based scorecards that unify enablement, sales, and marketing data to help you quickly understand business impact and optimize your go-to-market strategies.
Industry-leading ecosystem
No matter what’s in your sales tech stack, Highspot unifies your seller experience with over 100 integrations, including Microsoft, Salesforce, social media platforms like LinkedIn, sales engagement tools, and more.
Enterprise security and compliance
Enterprise-ready security safeguards your content, protects customer data and confidentiality, and ensures compliance with privacy regulations like GDPR.
Conversation intelligence
AI and machine learning algorithms automatically transcribe meeting recordings and surface important patterns, so you can quickly analyze, improve seller skills, recommend helpful training and content, and create better customer experiences
Make your sales enablement strategy a reality with Highspot
We make strategic enablement easy. As your partner, Highspot uplifts your enablement program and delivers ROI, whether you’re just starting out or scaling your program.
Initiate
Evaluate
Deploy
Onboard
Optimize
The tool your team needs to maximize sales potential
Only Highspot helps you operationalize your enablement strategy, so you can increase sales pipeline and create repeatable revenue growth. Our customers say they experience:
We’ve been able to lower ramp time by eight days. This is huge for us as we scale; the quicker we can onboard reps, the faster they can begin getting on calls with prospects.
[Highspot’s] training and coaching tool has improved reps sales skills and performance, leading to exceeding company sales goals.
Highspot has helped us win many deals, giving reps the materials they need to have higher quality conversation. Highspot is absolutely mission critical for the organization.
We have over a million dollars of revenue we’ve already tracked with Highspot and are now able to help our Sales Leaders understand what’s resonating in the market.
We found that the people who were most successful were the ones who used the Highspot sales play we built for them.
