Most people who change the world don’t set out to do so. Innovation expert and New York Times contributor Pagan Kennedy has found genius often unexpectedly strikes those “in a position to see a problem that needs fixing in a very personal way.”
The evolution of sales enablement technology follows this pattern. For decades, salespeople have wasted precious hours searching for sales assets while marketers have been beset by countless inbound content requests. Necessity demanded a more efficient way of organizing, discovering, and analyzing content — and those who experienced these challenges first-hand invented technology that is now changing the way millions work.
But not all sales enablement platforms are created equal. Recognizing real innovation is increasingly difficult amidst industry hype and buzzword-laden marketing. So how can you separate a genuinely game-changing platform from the rest? Look for these critical capabilities: