Sales and Marketing Management

Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.

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A Strategic Guide to Nailing your Next Discovery Call
A Strategic Guide to Nailing your Next Discovery Call
Learn how to make each discovery call count and build strong customer relationships with practical tips and a discovery call script template.
16 min read
What is Revenue Enablement?
What is Revenue Enablement?
Businesses are now adopting revenue enablement to surpass revenue goals and maximize growth. Learn how it can help you deliver consistent customer experiences.
11 min read
Crafting the Ultimate Sales Pitch Email
Crafting the Ultimate Sales Pitch Email
Unlock the secrets to crafting irresistible sales pitch emails with proven tips, templates, and how to leverage artificial intelligence.
10 min read
How to Write Sales Emails People Want to Read
How to Write Sales Emails People Want to Read
Learn how to write effective sales emails with the right content, timing, and four simple measurements to track success.
11 min read
How to Choose AI Sales Tools to Boost Productivity
How to Choose AI Sales Tools to Boost Productivity
This guide covers what you need to know about AI sales tools, their impact, and questions for choosing the right vendors.
11 min read
The Comprehensive Guide to Conversation Intelligence
The Comprehensive Guide to Conversation Intelligence
Learn how to use conversation intelligence to enhance customer interactions, improve rep performance, and apply insights to close sales deals faster.
9 min read
The Impact of AI on Sales Strategies and Performance
The Impact of AI on Sales Strategies and Performance
Learn how AI transforms sales, boosting customer engagement and forecasting accuracy. Find practical tips for integrating AI into your sales processes.
10 min read
The 4 Stages of SPIN Selling: What It Is and Why It Works
The 4 Stages of SPIN Selling: What It Is and Why It Works
To unlock large deals, seek to understand buyer's problems by asking specific questions. Learn more in this complete guide to SPIN selling.
13 min read
Boost Growth with a Unified Sales and Marketing Strategy
Boost Growth with a Unified Sales and Marketing Strategy
Discover how aligning sales and marketing strategies can drive your business growth with valuable tips and key questions to get the teams collaborating.
10 min read
How to Build An All-Star Go-to-Market Team
How to Build An All-Star Go-to-Market Team
Gain insight into what a GTM team looks like and get helpful tips to boost productivity within your go-to-market process.
10 min read
How to Become a Better Sales Operations Manager
How to Become a Better Sales Operations Manager
Discover skills and strategies for sales operations managers to succeed, fueling revenue growth and promoting business collaboration.
7 min read
Expert Tips for Improving Sales Operations Efficiency
Expert Tips for Improving Sales Operations Efficiency
In this blog, discover practical tips for enhancing sales operations, overcoming common challenges, and streamlining processes.
9 min read
Complete Guide to Sales and Operations Planning
Complete Guide to Sales and Operations Planning
Discover how to utilize S&OP to boost customer satisfaction, improve teamwork, and build resilience against unexpected disruptions.
16 min read
How to Create an Effective Sales and Marketing Plan
How to Create an Effective Sales and Marketing Plan
In this guide, we'll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling.
13 min read
Understanding the Value and Benefits of Guided Selling
Understanding the Value and Benefits of Guided Selling
Explore how guided selling blends technology and personalization to transform B2B and B2C sales, improve customer experiences, and skyrocket conversions.
11 min read
7 Steps to Achieving Sales and Marketing Alignment
7 Steps to Achieving Sales and Marketing Alignment
Sales and marketing alignment is critical to both seller and marketers' success. With these 7 key best practices, you’ll be on your way to winning together.
11 min read
How to Create Sales Collaterals That Convert
How to Create Sales Collaterals That Convert
Enhance the buyer’s journey with the right sales collaterals. Discover how they arm sales teams, engage prospects, and adapt as B2B customers evolve.
11 min read
What Is Sales Engagement? A Complete Guide for Sales Leaders
What Is Sales Engagement? A Complete Guide for Sales Leaders
What makes for a winning sales engagement strategy? Find out how you can ensure your sellers know how and when to reach customers.
11 min read
Crafting a Winning Go-to-Market Strategy
Crafting a Winning Go-to-Market Strategy
Learn how to create a go-to-market strategy and discover how sales enablement can ensure a successful product launch every time.
12 min read
SNAP Selling: The Solution to Win Frazzled Customers
SNAP Selling: The Solution to Win Frazzled Customers
Learn the essentials of SNAP Selling. Explore industry scenarios, questions to assess fit, and a comprehensive Buyer’s Matrix.
13 min read
Virtual Selling: How to Excel and Crush Your Sales Quota
Virtual Selling: How to Excel and Crush Your Sales Quota
Digital self-serve and remote selling are here to stay. Explore effective virtual selling tips, techniques, tools, and skills to satisfy today’s modern buyer.
10 min read
Boost Sales Success with Effective Sales Onboarding
Boost Sales Success with Effective Sales Onboarding
Learn how to develop a sales onboarding program with clear goals, leading to increased productivity and better quota attainment.
12 min read
Master the Sales Development Playbook to Boost Growth
Master the Sales Development Playbook to Boost Growth
Discover the transformative power of a sales development playbook. Dive into our comprehensive guide for actionable strategies and tips.
11 min read
6 Consultative Selling Techniques to Close More Deals
6 Consultative Selling Techniques to Close More Deals
While a consultative sales process requires more time and patience than traditional sales techniques, it often leads to a better bottom line. Learn more.
13 min read
How to Create a Structured and Scalable Sales Process
How to Create a Structured and Scalable Sales Process
Explore a range of industry-specific sales process examples, from B2B to retail, and learn how to enhance each stage for sales success in this blog post.
13 min read
The Ultimate Guide to Successful Sales Coaching
The Ultimate Guide to Successful Sales Coaching
Want to build an effective sales coaching program? Sandler Training, Challenger, and Corporate Visions share tips proven to improve bottom line.
15 min read
How to Build a Winning Sales Strategy that Boosts Conversion Rates
How to Build a Winning Sales Strategy that Boosts Conversion Rates
Whether you're a seasoned sales professional or just starting out, this guide will help you set your goals and build a winning sales strategy.
9 min read
The 17 Essential Sales Skills Every Rep Needs to Succeed
The 17 Essential Sales Skills Every Rep Needs to Succeed
Master essential sales skills to drive success, anticipate customer needs, and position your product as the perfect solution.
10 min read
Proven Strategies of a Great Sales Manager
Proven Strategies of a Great Sales Manager
Growing from a good to great sales manager requires more than just mastering the basics. Learn more in our leadership, strategy, and team growth guide.
10 min read
Highspot Integrates with Microsoft Copilot for Sales to Drive Sales Excellence
Highspot Integrates with Microsoft Copilot for Sales to Drive Sales Excellence
Surface better buyer and deal intelligence with Highspot's integration with Microsoft Copilot for Sales.
4 min read
The Ultimate Guide to Sales Kickoffs: 2024 Themes, Agendas, and Templates
The Ultimate Guide to Sales Kickoffs: 2024 Themes, Agendas, and Templates
Supercharge your sales kickoff with this helpful guide featuring best practices, tips, and templates to get your sales team on the right track.
11 min read
Digital Sales Rooms: The Future of Sales
Digital Sales Rooms: The Future of Sales
Close deals faster with digital sales rooms. Learn about its key features, benefits, and the role it plays in modern sales strategies.
12 min read
15 Essential Sales Performance Metrics
15 Essential Sales Performance Metrics
Dive into the top sales performance metrics. With these 15 metrics, you will drive growth, monitor efficiency, and refine performance.
11 min read
Sales Excellence: How to Measure and Sustain Sales Growth
Sales Excellence: How to Measure and Sustain Sales Growth
Discover what goes into defining, achieving, and maintaining sales excellence with the proven strategies in this comprehensive guide.
7 min read
Sales Training Tips for a High-Performing Sales Team
Sales Training Tips for a High-Performing Sales Team
Elevate your sales team’s performance with these sales training tips. Learn the key components and techniques of a sales training program.
9 min read
The 8 Non-Negotiables for a Winning Product Launch
The 8 Non-Negotiables for a Winning Product Launch
Dive into the intricacies of a successful product launch. Explore launch stages, challenges, and benefits. Learn how to measure your next product debut.
14 min read
Proven Strategies for Effective Sales Management
Proven Strategies for Effective Sales Management
Learn the impact sales management has on meeting revenue goals and the sales management strategies proven to create winning sales teams.
12 min read
7 Reasons to Use a Mutual Action Plan in Sales
7 Reasons to Use a Mutual Action Plan in Sales
When navigating the maze of B2B sales, the Mutual Action Plan (MAP) is your GPS. Set clear expectations for every sales cycle with the best practices.
10 min read
Master the Art of the Challenger Sales Methodology
Master the Art of the Challenger Sales Methodology
Learn to teach, tailor, and take control of the sales conversation using our Challenger Sales Model guide. Includes roleplay exercises to master skills.
9 min read
Is the Sandler Sales Methodology Right for Your Team?
Is the Sandler Sales Methodology Right for Your Team?
Learn the Sandler Sales Methodology, compare methods, and find out if it fits your team perfectly with our five key questions.
7 min read
Sales Content Analytics: Essential Metrics to Measure
Sales Content Analytics: Essential Metrics to Measure
Explore the benefits and strategies surrounding sales content analytics and learn how you can leverage this to streamline your sales content management.
10 min read
Mastering Value Selling in the Digital Age
Mastering Value Selling in the Digital Age
As customer needs evolve, the focus shifts from product specs to a more personalized approach – value selling. Learn how it can make your business stand out.
8 min read
What is Sales Analytics? A Complete Guide
What is Sales Analytics? A Complete Guide
Sales analytics makes it easier for your team to make sense of the challenges of the sales process and find the best ways to overcome them. Learn more.
10 min read
Marketing Enablement vs. Sales Enablement: The Necessary Interplay
Marketing Enablement vs. Sales Enablement: The Necessary Interplay
Explore marketing enablement with Highspot's CMO, differentiating it from sales enablement. Learn AI's impact on shaping sales and marketing relationships.
8 min read
Sales Training Ideas All Successful Sales Teams Use
Sales Training Ideas All Successful Sales Teams Use
Discover proven sales training ideas to help your sales team master all essential skills and behaviors that help them win and succeed.
9 min read
Highspot Insights to Unlock Sales Productivity
Highspot Insights to Unlock Sales Productivity
Learn data-driven insights to help you accelerate the productivity of your sales teams and drive business results.
6 min read
How to Improve Sales Productivity and Close More Deals
How to Improve Sales Productivity and Close More Deals
Unlock sales productivity potential with Highspot's CMO insights on dynamic marketing and sales strategies, overcoming challenges, & AI's transformative role.
16 min read
How to Build an Effective Sales Training Program
How to Build an Effective Sales Training Program
Learn how to build a high-impact, successful sales training program that helps your salespeople learn sales skills, excel on the job, and close deals faster.
10 min read