To traditional sellers, consultative selling can feel intimidating. Instead of maintaining power in the selling process, the seller must yield it to the buyer. It’s certainly not easy to do, but consultative selling can pay off because it provides the personalized experience that modern buyers have grown to expect today. It requires selflessness and time, but implementing consultative selling techniques can help grow an organization’s sales team, increase customer loyalty, and solve each customer’s biggest needs.
4 Steps to Sales Pitches That Engage Your Buyers
Buyers have had enough. In today’s fast-paced business environment, they don’t have time to sift through bad subject lines, generic follow-ups, sales jargon, or typos. This means that for today’s sales reps and marketers, the struggle to engage buyers is very real.
The truth is, your buyer is more informed than ever. SiriusDecisions states that the modern buyer has already gone through 67% of the buyer’s journey by the time they have their first meaningful interaction with a seller. This means that they’re out there doing independent research and educating themselves before you even reach them.
Since the modern buyer is educated and independent, sales and marketing teams must ensure that their outreach conveys the exact message that their buyer needs to hear at the exact moment that they need to hear it. Now more than ever, landing the right sales pitch that compels buyers to engage with your company is key. But how do you master the perfect balance between controlling the messaging that your sales reps are sending out and giving them the freedom to customize and personalize their outreach?
Sales Enablement vs. Sales Engagement: Which Do You Need?
Quality over quantity: we’ve all heard the age-old advice to prioritize value instead of numbers. But of course, in sales, sellers need both quality and quantity to build a busy pipeline of qualified buyers. Sales enablement and sales engagement support sales teams in forming meaningful connections with buyers at scale and streamlining sales processes. There’s strong support for both:
- Sales enablement: Aberdeen has shown that companies with successful sales enablement programs see 23% higher lead conversion rate.
- Sales engagement: SiriusDecisions reports that training and supporting sellers with sales engagement can potentially increase the tenure of sales reps by 40 to 65%.
But what’s the difference between sales enablement and sales engagement — and which do you need for your sales team to ensure quality and quantity? To answer that question, it helps to start by defining the two different practices.
Why Content Personalization is Not One-Size-Fits-All
In today’s omnichannel, hyper-digital, and buzz-filled world, it’s no surprise that personalized content is the key to breaking through the noise and engaging modern buyers.
The two questions leaders should be asking to unlock standout success are:
- How can we provide sales reps with an intuitive and efficient way to personalize content?
- How can we provide marketers with the visibility and analytics they need to inform their content development efforts?
The Secrets to Creating Winning Sellers
As the B2B sales landscape becomes more complex, traditional sales processes no longer entice, engage, or win over modern buyers.
In order for sellers to remain competitive in today’s fast-changing business landscape, they must understand and adapt to new buyer behavior and effectively exceed expectations at every turn.
So, what are the traits that make up winning sellers? Let’s take a look at their anatomy and the steps that leaders can take to nurture more successful reps.
Winning Over the Modern Buyer
The expectations of today’s buyers have undergone a drastic transformation. Consumer-oriented companies such as Amazon and Airbnb have created great user and customer experiences that have set the bar high for more informed and frictionless buying experiences. These expectations have quickly carried over into the world of B2B buying and changed how marketers engage and influence buyers along their purchasing journey.
In our eBook, which is now available for download, you’ll learn that the modern buyer is more informed, more independent, and more demanding than ever before. But are your sellers equipped to win them over? Continue reading article ›
Customer Success Is a Sales Priority
Everyone knows that a company’s success depends on customers — and specifically, customers’ experience. However, sustaining customer interest can be difficult. Companies must compete for customer attention in a world where consumers have more options then they have ever had before. In the last ten years, customer experience has become increasingly more important in this new world where customers want to have more of a say in how corporations portray themselves.
9 Things All Viral Content Has In Common
What brand and content marketer doesn’t yearn for some viral content? The ROI on viral content through free advertising and its expansive reach can be tremendous. You can’t guarantee any piece of content will go viral, but you can give it a fighting chance by incorporating these tactics and attributes commonly found in content that has made the leap.
Social Selling Made Simple with Highspot
Every modern seller today has heard of the power of social selling. But not everyone is doing it. Why? There are a dozen reasons—it’s hard, it’s time-consuming—and it all boils down to one main obstacle: sales teams can’t determine whether their social efforts are effective or not.
Starting today, they can.
We just announced a new way to track and measure social selling engagement that simplifies sales via social media to the click of a button. Using the Highspot for Chrome Plugin, sellers can now easily share the most effective sales assets directly within any online channel. The tool is designed to fit into sales teams’ existing workflows, empower sellers to meet buyers where they are, and provide engagement data that shows the value of social selling efforts across some of the most popular social media platforms, such as LinkedIn, Twitter, and Facebook.Continue reading article ›
Social Prospecting: Getting Connected with the Modern Buyer
Sales enablement as a technology is still a grey area for a lot of people. In account development, I talk with several people every day who could benefit from our solution–but the term sales enablement sometimes stands in the way. That’s why it’s my job as a sales rep to educate and guide them, rather than shuffle them along to a contract. The mantra of educating and guiding should be your approach to social prospecting, too.
From a tactical standpoint, we practice the same sales methodology that we preach, which is largely due to how the modern B2B buyer behaves. We’re a point a time where there’s a seemingly infinite amount of information and twice as many product reviews (thanks to our friend Jeff from Amazon), and buyers have the incredible freedom and power to self-educate. Which is why when I’m looking to connect with my prospects, I need to be offering some value elsewhere, which is often just good conversation. We’re looking for people who might not know about our company or technology, yet own some degree of the problem they consciously or unconsciously are looking to solve. Social media offers another channel through which you can meet your potential buyers, and offers some awesome power with the right approach. So let’s dance.