Buyer Engagement

Discover content that helps your marketing, sales enablement, and sales team delight buyers at any stage in the customer journey. Dive into topics such as customer engagement metrics, digital sales rooms, and relationship-building techniques, allowing you to close more deals and create more personalised outreach.

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Crafting the Ultimate Sales Pitch Email
Crafting the Ultimate Sales Pitch Email
Unlock the secrets to crafting irresistible sales pitch emails with proven tips, templates, and how to leverage artificial intelligence.
10 min read
How to Write Sales Emails People Want to Read
How to Write Sales Emails People Want to Read
Learn how to write effective sales emails with the right content, timing, and four simple measurements to track success.
11 min read
Complete Guide to Sales and Operations Planning
Complete Guide to Sales and Operations Planning
Discover how to utilise S&OP to boost customer satisfaction, improve teamwork, and build resilience against unexpected disruptions.
16 min read
What Is Sales Engagement? A Complete Guide for Sales Leaders
What Is Sales Engagement? A Complete Guide for Sales Leaders
What makes for a winning sales engagement strategy? Find out how you can ensure your sellers know how and when to reach customers.
11 min read
The Art of Sales Negotiation: Close More Deals
The Art of Sales Negotiation: Close More Deals
Discover the secrets to building long-term relationships and closing more deals. Master sales negotiation skills with our proven tips and techniques.
12 min read
6 Consultative Selling Techniques to Close More Deals
6 Consultative Selling Techniques to Close More Deals
While a consultative sales process requires more time and patience than traditional sales techniques, it often leads to a better bottom line. Learn more.
13 min read
How to Create a Structured and Scalable Sales Process
How to Create a Structured and Scalable Sales Process
Explore a range of industry-specific sales process examples, from B2B to retail, and learn how to enhance each stage for sales success in this blog post.
13 min read
Digital Sales Rooms: The Future of Sales
Digital Sales Rooms: The Future of Sales
Close deals faster with digital sales rooms. Learn about its key features, benefits, and the role it plays in modern sales strategies.
12 min read
15 Essential Sales Performance Metrics
15 Essential Sales Performance Metrics
Dive into the top sales performance metrics. With these 15 metrics, you will drive growth, monitor efficiency, and refine performance.
11 min read
7 Reasons to Use a Mutual Action Plan in Sales
7 Reasons to Use a Mutual Action Plan in Sales
When navigating the maze of B2B sales, the Mutual Action Plan (MAP) is your GPS. Set clear expectations for every sales cycle with the best practices.
10 min read
Mastering Value Selling in the Digital Age
Mastering Value Selling in the Digital Age
As customer needs evolve, the focus shifts from product specs to a more personalised approach – value selling. Learn how it can make your business stand out.
8 min read
What is Sales Analytics? A Complete Guide
What is Sales Analytics? A Complete Guide
Sales analytics makes it easier for your team to make sense of the challenges of the sales process and find the best ways to overcome them. Learn more.
10 min read
What’s the Difference between Sales Enablement and Sales Engagement?
What’s the Difference between Sales Enablement and Sales Engagement?
Find out how sales enablement and sales engagement differ, and why high-performance sales and marketing teams succeed when they have access to both.
3 min read
Engage More Effectively With Your Customers
Engage More Effectively With Your Customers
Discover how to overcome three problems that hold back marketing and sales teams from closing more deals and learn how to engage customers with content.
5 min read
StackAdapt’s Tips for Boosting Buyer Engagement
StackAdapt’s Tips for Boosting Buyer Engagement
Sales leaders share expert tips on how they enable their reps to make the most of every customer conversation. 
5 min read
Five Biggest Sales Prospecting Mistakes Sellers Make (And How to Avoid Them)
Five Biggest Sales Prospecting Mistakes Sellers Make (And How to Avoid Them)
These common prospecting mistakes get in the way of connecting with your buyer — find out what they are and how to avoid them.
4 min read
3 Resolutions for Engaging B2B Customers in 2021
3 Resolutions for Engaging B2B Customers in 2021
2020 may have come to an end, but change will continue to happen. Here are three resolutions that all leaders should be thinking about.
3 min read
Buyer Enablement: Definitions, Examples, and Best Practices
Buyer Enablement: Definitions, Examples, and Best Practices
Buying has become complicated. In this guide, learn how to empower your buyers with everything they need to confidently purchase your product.
8 min read
Sales Prospecting Success: 4 Steps to Creating New Conversations
Sales Prospecting Success: 4 Steps to Creating New Conversations
How can you catch buyers' attention in 2021? It starts with a strong attraction campaign. Here’s how to get started.
5 min read
The Art and Science of Personalized Digital Selling
The Art and Science of Personalized Digital Selling
Discover three ways to create the personalised experiences that win over customers — and the technology to help you do so.
5 min read
Four Ways to Revamp Your Marketing Strategy for Our Virtual Reality
Four Ways to Revamp Your Marketing Strategy for Our Virtual Reality
Rethinking how you connect with customers can help you stand out in an increasingly noisy digital world. Here are four ideas to get you started.
5 min read
Three Questions Sales Leaders Should Ask for Better Buyer Conversations
Three Questions Sales Leaders Should Ask for Better Buyer Conversations
Sales leaders must empower their teams with renewed emphasis on expertise, empathy, and interactivity. Ask yourself these questions to get started.
4 min read
Why Video Should Be Marketers’ and Sales Reps’ Go-to Weapon
Why Video Should Be Marketers’ and Sales Reps’ Go-to Weapon
Video is now a fixture of nearly every successful marketing campaign. Find out how video can support sales, drive demand, and build connections with buyers.
5 min read
Great Customer Relationships Are a Marathon, Not a Sprint
Great Customer Relationships Are a Marathon, Not a Sprint
Learn how enablement can drive success for all customer-facing teams from Highspot's new Vice President of Account Management, Derrick Arakaki.
3 min read
Why Customer Conversations Matter More Than Ever for European Companies
Why Customer Conversations Matter More Than Ever for European Companies
Good things follow when people put people first. Read on to find out why our new DACH managing director is excited to get started at Highspot.
3 min read
The Surprising Psychology of Customer Expansion
The Surprising Psychology of Customer Expansion
To sell more effectively to both prospects and customers, sellers and marketers need to tailor their message to match that psychology. Find out how.
4 min read
8 Ways to Make Every Sales Conversation Count in 2020
8 Ways to Make Every Sales Conversation Count in 2020
How do you make the shift from generic pitches to personalised conversations? Put the following 8 steps into practice to stop selling and start advising.
5 min read
3 Reasons Storytelling Is Vital for Great Sales Numbers
3 Reasons Storytelling Is Vital for Great Sales Numbers
Storytelling can greatly elevate the selling experience. Read on for three reasons why storytelling is essential for success in the modern-day sales cycle.
4 min read
At the Crossroads of Customer Privacy and Personalisation
At the Crossroads of Customer Privacy and Personalisation
Successfully done, data and automation should support – not drive – personalisation efforts. Read on for pitfalls and best practices of using data in sales.
4 min read
How to Get Through to Busy Buyers
How to Get Through to Busy Buyers
Review recent survey data from the RAIN Group Center for Sales Research and get actionable buyer engagement tips for email, phone, and direct mail.
3 min read
Types of Sales Tools That Boost Productivity
Types of Sales Tools That Boost Productivity
How do you guide your sales team to achieve better results? The answer lies in using the right tools and strategies to improve sales productivity. See how.
6 min read
Why Successful Buyer Engagement Needs Sales Enablement
Why Successful Buyer Engagement Needs Sales Enablement
Making buyer engagement more meaningful leads buyers to engage with sales reps. Find out how to effectively amplify buyer engagement with sales enablement.
4 min read
Best Practices to Boost Your Buyer Engagement
Best Practices to Boost Your Buyer Engagement
Today's buyers expect dynamic, meaningful, and valuable interactions with sellers. Discover how to improve buyer engagement with these best practices.
4 min read
4 Ways to Win a Buyer’s Heart
4 Ways to Win a Buyer’s Heart
A strong sales engagement strategy is the key to winning a buyer's heart. Use this guide to build a strategy that resonates with buyers and sellers alike.
4 min read
4 Steps to Sales Pitches That Engage Your Buyers
4 Steps to Sales Pitches That Engage Your Buyers
A marketer shares 4 tips (and a sales pitch template!) to help you build pitches that your sales team will use. Are you following these best practices?
4 min read
Sales Enablement vs. Sales Engagement: Which Do You Need?
Sales Enablement vs. Sales Engagement: Which Do You Need?
Learn the difference between sales enablement and sales engagement, and best practices for both, to prepare sellers to compete in this competitive market.
6 min read
The Secrets to Creating Winning Sellers
The Secrets to Creating Winning Sellers
What are the traits that make up winning sellers? Let's take a look at their anatomy and the steps that leaders can take to nurture more successful reps.
4 min read
Winning Over the Modern Buyer
Winning Over the Modern Buyer
Create a sales strategy to modernise your sales and marketing teams' workflows with this step-by-step guide on how to engage the modern buyer.
3 min read
Customer Success Is a Sales Priority
Customer Success Is a Sales Priority
Follow these customer success best practices and learn how to overcome common challenges in creating exemplary customer experiences in this article.
7 min read
9 Things All Viral Content Has In Common
9 Things All Viral Content Has In Common
Learn how to make viral content succeed in your content marketing strategy by adopting these tactics and attributes that has made the leap to fame.
5 min read
Social Selling Made Simple with Highspot
Social Selling Made Simple with Highspot
See how the Highspot for Chrome Plugin simplifies sales via social media and reveals the value of social selling across LinkedIn, Twitter, and Facebook.
3 min read
Social Prospecting: Getting Connected with the Modern Buyer
Social Prospecting: Getting Connected with the Modern Buyer
Unlock the power of social media to engage buyers and close more deals. Find out how with these tips to getting started with LinkedIn and Twitter outreach.
7 min read
Empower Your Field with Customizable Sales Content
Empower Your Field with Customizable Sales Content
Not all platforms are created equal. To maximise efficiency, consider these best practices that reps find helpful for on-the-go editing and content remixing.
5 min read
A Better Way to Prepare for Your Next Sales Call
A Better Way to Prepare for Your Next Sales Call
Take your next sales call from good to great with these tips on how to gather information and research your prospect before you pick up the phone.
3 min read