Sales Playbooks and Plays
Step into the realm of sales with our sales plays and playbooks category. Here, you will find blogs that guide you on crafting winning sales plays and comprehensive playbooks to guide your sales team to success. Dive into topics such as playbook KPIs and goals, sales play design and development, effective execution on product positioning and messaging, and continuous optimisation.
24 items
Sales onboarding: The ultimate guide for GTM teams
An effective sales onboarding process can help go-to-market teams, including revenue enablement, get new reps caught up to speed quickly.
16 min read
Sales scripts: How to create flexible talk tracks
Static sales scripts simply don’t work. Today, B2B sellers need to develop customisable talk tracks that can be personalised to each prospect.
16 min read
The modern sales messaging framework for B2B sellers
Effective sales messaging is the difference between closed-won and missed revenue for B2B sales reps. Learn how to refine your approach.
14 min read
Pipeline generation: Best practices for GTM teams
A coordinated and collaborative pipeline generation strategy built by your marketing, sales, and enablement teams is a must for GTM success.
17 min read
2026 go-to-market strategy examples and insights
Learn how to create a go-to-market strategy and discover how sales enablement can ensure a successful product launch every time.
20 min read
Guided selling: Understanding the B2B sales approach
A guided selling strategy supported by agentic AI allows sellers to provide personalised recommendations to buyers for best-fit products.
14 min read
How to craft the perfect sales playbook: A guide
A sales playbook guides reps through every stage of the sales cycle with proven plays, best practices, and actionable insights to win more deals.
17 min read
Master the Sales Development Playbook to Boost Growth
Discover the transformative power of a sales development playbook. Dive into our comprehensive guide for actionable strategies and tips.
12 min read
Sales readiness: How to set B2B sellers up for success
With an AI-powered sales readiness strategy, B2B go-to-market and revenue leaders can ensure their sellers show up smarter in deals.
10 min read
How to increase your sales productivity: A framework
Leveraging AI-powered go-to-market technology that helps train and coach sellers is now essential to boosting reps’ sales productivity.
15 min read
Elevate Customer Conversations with Industry-First SmartPage Technology
Learn how Highspot's new SmartPage technology brings together content, data and web apps to help go-to-market teams to turn strategy into sales action.
6 min read
Playbooks for the Buyer Revolution
Changes in the modern buying process has led to the creation and proliferation of a new type of sales playbook. Learn what modern sales playbooks look like.
2 min read