GTM agent

Eliminate the guesswork in your go-to-market

Transform all GTM inputs into powerful insights to take action and drive impact at scale.

Your AI teammate for GTM execution

GTM Agent helps marketing and enablement quickly pinpoint what’s working to accelerate business outcomes. It analyses all Highspot content, training, and analytics to reveal what’s driving revenue growth and where performance is breaking down. The GTM Agent recommends the next best actions to improve readiness, streamline governance, and scale what works.
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Know if initiatives are landing, fast

Track content, training, and sales execution across the entire team to understand what’s driving results, and then scale what works.

Manage content at scale to ensure reps use what works

Identify top-performing content to increase usage, bulk archive outdated assets, and leverage feedback to optimise seller performance.

Assess sales readiness to improve performance

Detect skill gaps, identify top performers, link competencies to revenue impact, and recommend training that strengthens results across your field teams.

We showed reps how to use AI in Highspot to generate an automatic message that speaks to everything you’ve shared. That functionality makes us better, faster, and more efficient.

Lisa Monahan

Enablement Programme Manager, Pluralsight

In this tool, you have that AI feedback, which will free up a lot of time for managers. That AI piece is really key to helping us long-term so we can do more and more coaching.

Stacy Ardoin

Manager of Sales Enablement, Elsevier

Features at a glance

  • Evaluate content adoption by team and role
  • Surface top and bottom-performing content
  • Assess Spot health and automate content cleanup
  • Pinpoint content gaps to inform planning
  • Analyse training adoption by team and role
  • Correlate training and skills with deal outcomes
  • Detect skills gaps and coaching opportunities
  • Create action plans and new training needed

Seamlessly integrate with all your favourite tools

Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations.

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