Blog Home

The Sales Enablement Guide to Dreamforce 2017

Posted in:  Highspot News, Sales Enablement Strategy

It’s one of our favorite times of the year: Dreamforce, as you know, is always exciting, informative, and something of a spectacle, with more than 171,000 people registered last year. #DF17 next week will surely surpass that.

Dreamforce isn’t the only reason we’re looking forward to next week: this year, we’re once again giving our sales enablement-focused brethren an opportunity to get even more out of Dreamforce at our free all-day event at the Four Seasons, which has become an annual tradition.

Are you ready for next week? Probably — and it can’t hurt to get even more ready. If you’re interested in sales enablement, we picked out a few things you’ll want to check out while you’re in San Francisco for the event:


3:30 pm: Keynote – How AI is Transforming the Future of Business

We’re so passionate about artificial intelligence that we hold patents for the way we use AI in the Highspot platform. Salesforce Ventures included us in the AI fund launched earlier this year. This Dreamforce keynote should be an interesting session for those who are keeping an eye out for how AI is going to make an impact.

All Day: Startup Valley

Come meet us at the Salesforce Ventures Startup Valley! We’re excited that Salesforce Ventures invited us to share how we’re innovating in the Salesforce Ecosystem.

Evening: Party (-ies)

So … you’ve heard about the Dreamforce parties, right? If this is your first time at DF, be sure to bring your dancing shoes. There are always plenty fun evening events around the city, and they are impressive. Plus, you’ve got Dreamfest with Alicia Keys and Lenny Kravitz at AT&T Park on Tuesday night.


10:00 am: Account-Based Marketing: Top CXOs on What Works and What Doesn’t in ABM

An impressive set of panelists, including Rishi Dave, CMO from Dun & Bradstreet, will discuss techniques and strategies around account-based marketing.

All Day: Sales Enablement Soirée

If you live and breathe sales enablement like we do, you’ll want to join us on Wednesday, November 8 to hear 30 speakers across industries and disciplines. We’ll discuss sales enablement challenges, look at the latest trends, and dig deep on technologies and innovations. This is also an ideal event to do some networking with like-minded people, as well as learn and share ideas.

Topics include Getting Buy-in on Sales Enablement with speakers from, Defining Success in Sales Enablement with Peter Ostrow of SiriusDecisions, and much more. View the full agenda and register today while there’s still time.

If you’d like to schedule face-to-face time with Highspot, please feel free to contact us. And we look forward to seeing you next week at #DF17.