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    Sales Enablement Resources, Guides, and Templates

    Looking to optimize your sales enablement strategy? Explore our top sales enablement tools, whitepapers, and tips to learn what sales enablement leaders, marketing teams, and sales teams are doing to build winning, repeatable sales processes that boost win rates.

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    Sales Onboarding: The Key to Unlocking More Revenue
    Onboarding
    Sales Onboarding: The Key to Unlocking More Revenue
    Get the insights and steps you need to set up an effective sales onboarding program that ramps up, trains, and retains reps.
    SiriusDecisions Sales Effectiveness and the Buying Cycle
    Sales Strategy
    SiriusDecisions Sales Effectiveness and the Buying Cycle
    Learn how to set up your sales team for success by following these steps to thaw the "frozen middle" and turn your "B" sales reps into "A" sellers.
    State of Sales Enablement 2019
    Enablement Strategy
    State of Sales Enablement 2019
    Get a pulse on the sales enablement industry and discover unique insights and best practices in the State of Sales Enablement 2019 report.
    Life Sciences: Creating Sales & Marketing Alignment
    Enablement Strategy
    Life Sciences: Creating Sales & Marketing Alignment
    Does your organization struggle to keep its marketing and sales teams aligned? Learn how life sciences organizations can fix this misalignment.
    The Modern Sales Pitch: 5 Best Practices to Engage the Modern Buyer
    Buyer Engagement
    The Modern Sales Pitch: 5 Best Practices to Engage the Modern Buyer
    Download 5 Best Practices to Engage the Modern Buyer today and get your sales reps ready to better engage buyers and increase win rates.
    Successful Sales Communication Strategy in Six Steps
    Sales Coaching
    Successful Sales Communication Strategy in Six Steps
    Discover how to develop a framework for communicating with your sales team that keeps them informed, prepared, and focused on goals.
    Highspot vs. Showpad: G2 Product Comparison
    Enablement Strategy
    Highspot vs. Showpad: G2 Product Comparison
    Get started with your sales enablement comparison process by reviewing this Highspot vs. Showpad report, which is based on real user reviews from G2 Crowd.
    The Evolution of Sales Readiness
    Enablement Strategy
    The Evolution of Sales Readiness
    Learn how typical sales training processes have become outdated and gain best practices on how to create modern, streamlined sales training.
    The Guide to Guided Selling
    Digital Selling
    The Guide to Guided Selling
    Guided selling can make sellers’ jobs easier and your sales enablement efforts more effective. Download this Guide to get top best practices.
    Put an End to Sales Content Chaos
    Marketing Strategy
    Put an End to Sales Content Chaos
    Upgrade your sales content management strategy with these content mapping, curating, and measuring best practices.
    2018 Gartner Market Guide for Digital Content Management for Sales
    Content Management
    2018 Gartner Market Guide for Digital Content Management for Sales
    Download this report to understand key offerings and make sound investment decisions when choosing a sales content management vendor.
    Best Practices for Sales Playbooks
    Sales Plays
    Best Practices for Sales Playbooks
    What to include, when to update, how to deliver: this report's data and insights answer all questions on how to create sales playbooks that score.
    Webinar: Sales Hacker Buyer’s Journey
    Buyer Engagement
    Webinar: Sales Hacker Buyer’s Journey
    Learn battle-tested techniques to connect your sales process to the buyer's journey and see measurable results.
    Webinar: SMA Modern Buyer
    Buyer Engagement
    Webinar: SMA Modern Buyer
    In this webinar from SMA and Highspot, learn how to leverage content and deploy sales enablement to set your sellers apart and win over buyers.
    Webinar: SiriusDecisions Procuring a Sales Enablement Solution
    Enablement Strategy
    Webinar: SiriusDecisions Procuring a Sales Enablement Solution
    Join Peter Ostrow, Research Director at SiriusDecisions, for this in-depth webinar and learn the must-dos when it comes to searching for and selecting a sales asset management system.
    SiriusDecisions Sales Enablement: Planning Assumptions 2019
    Enablement Strategy
    SiriusDecisions Sales Enablement: Planning Assumptions 2019
    Download this SiriusDecisions research brief for research, recommendations, and inspiration on how to improve your sales enablement strategy and planning in 2019.
    Secrets to Creating Winning Sellers
    Sales Coaching
    Secrets to Creating Winning Sellers
    Discover four key secrets that you must know in order to create winning sellers with the research and insights in this eBook.
    Winning Over the Modern Buyer
    Sales Strategy
    Winning Over the Modern Buyer
    Today’s buyers are more independent, informed, and demanding than ever before. Download this eBook to learn how to win over the modern buyer. 
    SiriusDecisions Sales Enablement Range of Responsibilities Model
    Enablement Strategy
    SiriusDecisions Sales Enablement Range of Responsibilities Model
    Learn the range of sales enablement responsibilities, where enablement efforts take place, and how to optimize rep productivity.
    How to Land the Modern Sales Playbook
    Enablement Strategy
    How to Land the Modern Sales Playbook
    Get guidelines and actionable tips on how to supercharge your playbook to stand out in today's competitive market.
    State of Sales Enablement 2018
    Enablement Strategy
    State of Sales Enablement 2018
    Learn how companies are using their sales enablement processes to boost conversion and increase revenue.
    2017 Gartner Market Guide for Digital Content Management for Sales
    Content Management
    2017 Gartner Market Guide for Digital Content Management for Sales
    Gartner's recent report evaluates 19 digital content management providers for must-have sales enablement features.
    SiriusDecisions State of Sales Enablement
    Enablement Strategy
    SiriusDecisions State of Sales Enablement
    Read what industry leaders had to say about sales enablement, from staffing to technology to ongoing measurement and KPIs.
    Content: Your Ticket to High-Performing ABM
    Marketing Strategy
    Content: Your Ticket to High-Performing ABM
    Strategic insights and practical tips on managing, customizing, sharing, and analyzing targeted content to support ABM.

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