Market Pulse for Life Sciences: Sales and Marketing Misalignment
Does your organization struggle to keep its marketing and sales teams aligned?
The Market Pulse for Life Sciences survey asked survey respondents if they agree or disagree that the sales and marketing teams within their organization are well-aligned on goals, objectives, and processes — and only 34% of respondents answered positively. It was reported that not only are sales and marketing disconnected on fundamental strategies that contribute to successful collaboration, but limited visibility and feedback continue to further silo these two teams.
How can these teams achieve better alignment?
Survey respondents who indicated that they had a sales enablement department, team, or function reported significantly better alignment across functions. When asked how sales enablement was impacting their business, respondents noted the following improvements:
- Delivering quality content that engages the customer
- Increasing sales rep productivity (reducing wasted time)
- Reducing time to onboard new sales reps
- Improving sales rep’s knowledge and ability to sell
To learn how life sciences organizations can fix the misalignment between sales and marketing teams, download the new eBook, How to Fix the Misalignment of Sales and Marketing, today.
Download the “7 Steps to Getting Started with Sales Enablement” to ensure you get off to a great start.
Sales content management vendors have expanded their sales enablement platforms by adding new training, integration, and custom application development capabilities. Application leaders supporting sales should use this Market Guide to understand the key capabilities offered by vendors in this market.
Use this simple survey to gauge the alignment between your marketing and sales teams.