Hot off the Press – Learn why Highspot is named a leader in The Forrester Wave™: Sales Content Solutions.

DOWNLOAD NOW

Market Pulse for Life Sciences: Sales and Marketing Misalignment

Life-Sciences-RC

Does your organisation struggle to keep its marketing and sales teams aligned?

The Market Pulse for Life Sciences survey asked survey respondents if they agree or disagree that the sales and marketing teams within their organisation are well-aligned on goals, objectives, and processes – and only 34% of respondents answered positively. It was reported that not only are sales and marketing disconnected on fundamental strategies that contribute to successful collaboration, but limited visibility and feedback continue to further silo these two teams.

How can these teams achieve better alignment?

Survey respondents who indicated that they had a sales enablement department, team, or function reported significantly better alignment across functions. When asked how sales enablement was impacting their business, respondents noted the following improvements:

  • Delivering quality content that engages the customer
  • Increasing sales rep productivity (reducing wasted time)
  • Reducing time to onboard new sales reps
  • Improving sales rep’s knowledge and ability to sell

To learn how life sciences organisations can fix the misalignment between sales and marketing teams, download the new eBook, How to Fix the Misalignment of Sales and Marketing, today.

Related Resources

Manage Content
See Highspot in Action
Manage Content
Discover how you can equip your reps to land the best content in every deal, with every buyer, and in every conversation in this video.
Videos
Guide Reps
See Highspot in Action
Guide Reps
Learn how you can empower your reps with interactive and contextual guidance to land your strategic initiatives with confidence in this video.
Videos
Engage Buyers
See Highspot in Action
Engage Buyers
Watch this video and find out how you can equip reps to deliver personalised content, track its effectiveness, then get insights into how that content performs in the real world.
Videos