SiriusDecisions Sales Effectiveness and the Buying Cycle

siriusdecisions sales effectiveness and the buying cycle

Hitting revenue goals is top-of-mind for any leader, but the bigger question is how to reach goals that increase every quarter, at scale, and with an ever-evolving selling landscape.

Sales leaders must focus on improving the effectiveness of their sales team and, specifically, how to thaw the “frozen middle” — that is, how to turn “B” sales reps into “A” sales reps.

In the SiriusDecisions research brief Sales Effectiveness and the Buying Cycle, learn how to set up your sales team for success with these steps:

  • Prepare sales reps for the three key roles they will play during the buying cycle
  • Map sales process to these roles to improve buyer engagement and rep success
  • Align goals with buying cycles to drive customer trust and satisfaction

This is a valuable resource for all sales leaders and managers that have the goal of improving their sales team’s quota attainment and achieving revenue targets. Download the research brief today!

siriusdecisions sales effectiveness and the buying cycle

Related Resources

Episode 70: Innovating Enablement With Data and Technology
Analytics
Episode 70: Innovating Enablement With Data and Technology
Learn how Sarah Gross leverages data and technology with a unified platform to build and lead high performing teams.
Coaching Foundations: Building Essential Sales Skills
Sales Coaching
Coaching Foundations: Building Essential Sales Skills
Download our guide today to learn how to replicate essential skills at scale and unlock consistent execution with coaching.
Episode 69: Improving Rep Readiness With a Unified Tech Stack
Onboarding
Episode 69: Improving Rep Readiness With a Unified Tech Stack
Gurneet Sagger shares insight on developing rep readiness and collaboration across teams with a unified tech stack.