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Webinar: SMA Modern Buyer

On average, 57% of the modern buyer’s journey has already taken place before they interact with a seller. Prospective customers can now go online and easily read reviews, comparing your product or service to those of your competitors. As a seller, you’re no longer the go-to source of information, and buyers don’t want general facts — they’re looking for a customized sales experience that will help them make the best decision for their business.

With endless options available, buyers have no problem finding companies to work with. But they don’t want to be sold to — they want to be guided, and they have a strong preference to buy from sellers offering valuable information that helps them make their purchase decision.

In this webinar, you’ll learn how to:

  • Set your sellers apart
  • Guide your buyer to your business
  • Leverage content to educate and empower your buyers
  • Accelerate with sales enablement
  • Register now to reserve your spot. All registrants will receive a recording of the webinar after the live webinar takes place.

Related Resources

To remain competitive in today’s fast-changing business landscape, sellers have to understand and adapt to new buyer behavior and expectations. In this webinar you will learn how modern sellers are winning by personalizing their engagements with sales enablement.

Learn battle-tested techniques to connect your sales process to the buyer’s journey and see measurable results.

Getting started with sales enablement technology, teams, and processes.