Highspot Blog

Highspot Sales Enablement Quarterly Customer Awards

At Highspot, we’re focused on empowering sales and marketing with easy-to-use content management tools, leading-edge customer engagement, and superior analytics.

Earlier this year, we were curious what sales reps and marketers think about our platform and services, so we kicked off an effort to find out. In the end, we were thrilled to confirm that #RepsLoveHighspot! Highspot gets high marks across our customer base time and again, which isn’t something we take lightly. In fact, our adoption numbers of more than 90% make us proud!

But, the love isn’t a one-way street. #HighspotLovesReps (and marketers and sales enablement pros too!), so we’re honoring our customers who have excelled on the platform in the last quarter. Based on data-driven insights from the platform, we can see who is on the sales enablement leader board—and we want you to, too.Continue reading article ›

Highspot LearnCore Partnership Announced

According to Mark Lindwall of Forrester: “The onus is on sales leaders, sales trainers, and other sales enablement professionals with responsibility for training the sales force, to revamp current development practices and realign salespeople to their buyers’ needs so that buyers experience more valuable conversations that make it easier to buy.”

That’s why we’re excited to announce our new partnership with LearnCore, the innovative video coaching and learning solution for sales and customer success teams. Through this integration, we’ll work together to focus on helping sales teams better leverage their training within the context of their content and daily sales activities. By combining LearnCore’s innovative approach to sales rep learning, testing, certification, and coaching with the power of Highspot’s sales enablement platform, the integration provides reps with one-stop access to the tools they rely upon for effective customer conversations.  

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At Highspot, our fast-growing customer list reflects our fast-growing team. We’re excited to announce new members have joined the Highspot executive leadership team. Plus, we have expanded our headquarters space and now occupy a larger footprint in the same great building at 2401 Fourth Avenue in Seattle.  

To start, the fresh faces: We’re welcoming Chris Larson as vice president of finance and Jake Braly as vice president of marketing. Haley Katsman has also been promoted to vice president of account development. Here’s a little more about them.

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Classroom training.

Those two words can make even the most seasoned professionals cringe. After all, by the time we’re entrenched in the business world, we think we’ve long since left the classroom behind.

But the fact remains, there is still a place for classroom environments in some business scenarios—and immersive sales training is one of those areas. In fact, SiriusDecisions recently released its State of Onboarding 2017, and 73% of top-performing (and even 73% of less-than top performing) organizations still rely on classroom training to onboard new sales reps.Continue reading article ›

One of the biggest advantages of companies with successful sales enablement strategies is their ability to maintain focus.  From content mapping through launch and optimization, they’re clear on why they invested, where they’re going, who is involved, and the steps required to reach their goals.  Today we’ll share a framework for how they do it, courtesy of the Highspot services team.  Continue reading article ›

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Earlier this year, we released our State of Sales Enablement report. Full of insights from sales enablement pros across industries and in organizations of all sizes, this benchmark report has become an annual tradition that we look forward to compiling each year.

And now, we’re excited to see that industry analyst SiriusDecisions has taken a different lens and released its own findings in this area. The report is a summary of key findings from a survey of 250 B2B sales enablement professionals from a variety of industries and revenue bands.Continue reading article ›

For sales reps and marketers, survival skills begin with the ability to separate long-term signals from short-term noise.  This influences where reps invest their time, how marketers construct their awareness and demand gen strategies, and the prioritization criteria for sales enablement leaders who need to manage everything from in-context training to playbooks and more.  

Today we’re going to dive into AI (Artificial Intelligence) and its evolution from a trend-making concept to a core feature of any modern sales enablement platform. Continue reading article ›

Sales content management allows reps to quickly identify the best content for every customer opportunity while consolidating content availability and performance data on a single platform.  With modern sales content management technology like the Highspot platform puts reps at an advantage, and it’s one of the reasons sales reps love Highspot.  

Sales content management has become a pivotal factor in sales enablement purchase decisions and a catalyst in driving higher conversion rates and revenue.  A primary reason is that sales teams increasingly rely upon content to influence target audiences throughout the buyer’s journey.  When sales content is effectively managed, reps are better positioned to act quickly and confidently.  This helps reduce wasted time and maximize the probability of quota-crushing results.  Continue reading article ›

We are delighted to announce a $15 million investment in Highspot, the sales enablement solution that sales reps and marketers love.  This Series B investment, led by Shasta Ventures, with participation from Salesforce Ventures and existing investor, Madrona Venture Group, will help us extend our ability to provide reps with capabilities that result in more effective customer conversations.

Over the past 12 months, we’ve grown our customer base by 300% and are now the solution of choice for enterprise companies seeking to increase buyer engagement by optimizing their sales and marketing content and improving the readiness of their sales reps.Continue reading article ›

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To start, President Chuck Marcouiller shared our mantra: “The Sales Enablement Society exists to create a saloon environment where the best sales, marketing, and enablement minds get together to learn, debate, and enlighten each other through jointly-developed experience.”

SES Seattle is aimed to elevate the position, enlighten each other, and expand our networks. For this meeting, the focus was on best practices, so we did a few rounds of “best practice speed dating.”Continue reading article ›