Over fourteen years ago, we founded Highspot to solve a simple problem: sellers couldn’t find what they needed to win.
Sales enablement helped fix that. It brought structure to content, consistency to training, and a focus on readiness before the deal.
And for a long time, that was the problem to solve. But the market didn’t stand still.
Deals became more complex. Buying groups expanded. Signals multiplied across tools. And once a deal was in motion, sellers were still left to piece it all together — deciding what to do next without clear guidance.
The teams supporting them faced the same challenge: plenty of activity, but limited clarity into what was actually driving outcomes.
That’s where deals are won or lost — in the last mile of execution. And for most teams, that last mile is still guesswork.
Now, with AI, we have the opportunity to go further — not just preparing sellers, but guiding what happens inside the deal while it’s still in motion.
Last fall at Spark, we introduced our vision for that shift: an agentic platform for GTM performance, built to deliver just-in-time guidance and execution in the moments that matter.
With our Spring Launch, we’re taking that further — expanding how teams act in the moment, with deeper deal context, more automation, and more ways to execute directly in the flow of work.
Agents built for how deals get closed
At the center of this launch are continued advancements to Highspot agents, expanding how teams take action in the moments that matter.
Deal Agent focuses on the deal itself. It brings together signals from meetings, CRM activity, and buyer engagement to show what’s happening — and what to do next, whether at your desk or on mobile.
Sellers can now spot deal risk and uncover gaps based on sales frameworks like MEDDPICC, then get clear next steps based on what’s actually working. They can also take action directly, whether that’s generating a tailored follow-up, building a Digital Room, or creating a role play from a live deal scenario to prepare for what’s coming next.
As Ritchie Lentz, Senior Vice President of Sales at Direct Travel, put it: “Deal Agent is the closest thing I’ve ever seen to a single source of truth for everything related to deals. It has been an amazing win for us.”
GTM Agent focuses on what’s happening across deals. It helps marketing and enablement teams see which content, training, and plays are driving results — and act on it.
Teams can identify gaps, reinforce what’s working, and generate targeted support like training or role plays based on real deal activity. Instead of relying on static reports, they can continuously improve how they support the field.
Highspot everywhere brings these capabilities into the tools your teams already use. With the new Highspot MCP Server, agents can surface answers and actions directly in the flow of work in any MCP supported platform. Also, we are now offering native MCP Server integrations with leading AI platforms, including OpenAI Chat GPT, Anthropic Claude, and Microsoft Copilot.
That means sellers can move deals forward without switching tools — with guidance that shows up exactly when it’s needed.
Innovation that keeps pace with your business
While agents are transforming how deals are won, we’re continuing to improve the workflows your teams rely on every day, driven directly by feedback from our customers.
- Build training that sticks, with less lift: New onboarding checklists, training survey, streamlined enrollment, and AI-assisted tools like suggest skills simplify how you build and run programs – so teams ramp faster and training drives real impact.
- Simulate real deals with Role Play: Role play now allows sellers to present content and record video with the right privacy controls. A new scorecard helps enablement teams see how role play drives deal outcomes.
- Automation that scales what works: With AutoDocs regeneration, teams in highly regulated industries can keep personalized content accurate and compliant at scale, on schedule and without manual effort.
- Progress deals with mutual alignment: Digital Rooms with Mutual Action Plans drive accountability and help buyers and sellers move the conversation forward together and leaders more accurately assess deal health and progress.
Check out these and the many more features new this spring.
This is how modern revenue teams run their deals
This launch changes how teams operate in the moments that matter.
Sellers understand what’s happening in their deals and take the right next step while there’s still time to influence the outcome. The teams around them gain that same clarity – seeing what’s working, reinforcing it, and adjusting in real time.
That’s how execution becomes consistent. Deals carry more momentum, decisions get sharper, and outcomes become more predictable.
As this becomes the standard, teams that operate this way will pull ahead. Highspot helps you get there with the system to fix what’s broken, scale what works, and win more deals.
→ Take the GTM maturity assessment
→ Join us for the Customer Spring Launch 2026 webinar → Register here
