Put Your Sales Content to Work: Best Practices in Sales Enablement Volume 2
Few positions are as competitively intense as that of a sales rep. Day-to-day, minute-to-minute, they rely upon the most current intelligence and content. By leveraging the benefits of modern sales enablement technology, sales reps can work smarter and close deals more effectively than ever before.
Today we’re launching Volume 2 of our Best Practices series. This is the second in a three-part series of guidebooks that deliver field-tested recommendations for companies striving to get more out of their sales enablement processes and technology. Each book acknowledges the broad assortment of priorities, assets, and customer insights that sales enablement pros need to manage every day. From helping reps identify the best-performing content for each stage of a buying cycle to analyzing content performance, sales enablement lends order to what can be a chaotic process. The result: faster conversions and higher revenues. Continue reading article ›