Sales Operations: What It Is, Why It’s Necessary, and How to Best Implement It
In the early days of sales operations, sales ops professionals measured financial analytics, conducted reports, and predicted sales forecasting. Mainly, they were problem-solving number crunchers.
These days, they do all that and much more.
Modern sales ops professionals play a vital role in the success of a sales organization by staying ahead of problems and enabling the sales team to focus on selling. When implemented alongside strategic training, tools, and engagement techniques, sales operations can help sales teams become more productive and efficient and have a positive impact on both the top- and bottom-line performance.Continue reading article ›