Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
The Framework for a Solid Sales Playbook
The sales playbook has evolved. Prepare your sales team to provide personalized responses to prospective buyers at a moment's notice with these five steps.
3 min read
Looking to the Future: What’s Next for Medical Device Sellers and Marketers?
Read 4 takeaways on how to innovate to meet shifting demands and succeed in medical device sales from Enrico Vietri, Director of Digital Strategy at Aetna.
4 min read
Winning Over the Modern Buyer
Create a sales strategy to modernize your sales and marketing teams' workflows with this step-by-step guide on how to engage the modern buyer.
3 min read
Sales Enablement: Just What the Doctor Ordered for Medical Device Reps
As the industry's most trusted sales enablement platform, Highspot has insight into medical device sales reps' challenges — and has the solution.
4 min read
Successful Sales Communication Strategy in 6 Steps
Quality is key when creating an effective sales communication strategy for your teams. These best practices will teach you all about the strategy.
11 min read
Digital Sales Transformation: 3 Key Areas for Success
Digital transformation is a hot topic in the world of B2B. It has become relevant in how sellers relate to customers. Here are 3 pieces of advice for success.
5 min read
Customer Success Is a Sales Priority
Customer experience can make or break your brand. Follow these customer success best practices to overcome challenges in creating exemplary customer experiences
7 min read
True Sales Readiness Brings Together Learning and Content
Sales readiness software provider MindTickle shares 4 steps to empowering sales reps through sales training, content, & knowledge they need to win deals.
3 min read
9 Things All Viral Content Has In Common
What makes content go viral? There are many reasons but they all have some commonalities. Here are 9 things all viral content has in common.
5 min read
Succeed in Sales When You’re Not a Natural Salesperson
A sales rep with an unconventional background shares tips on how to succeed. Read these stories to learn how to sell anything by leveraging life experiences.
6 min read
Social Selling Made Simple with Highspot
See how the Highspot for Chrome Plugin simplifies sales via social media and reveals the value of social selling across LinkedIn, Twitter, and Facebook.
3 min read
Advice for Women Getting Started in Sales
Here are our recommendations on how to get started in sales. We provide the ultimate guide for women to learn how to advocate for themselves and lead meetings.
6 min read
Sales Coaching: 4 Best Practices from the World of Sports
Ensure that your sellers have the skills and resources they need to succeed with sales coaching. These 4 principles will guide you as you grow as a coach.
5 min read
Social Prospecting: Getting Connected with the Modern Buyer
Unlock the power of social media to engage buyers and close more deals. Find out how with these tips to getting started with LinkedIn and Twitter outreach.
7 min read
Infographic: What’s the ROI on SKO?
Are sales kickoffs worth the time and money? Find out and learn about what modern sales enablement teams are doing to drive greater value and ROI from SKO.
1 min read
How to Boost Quota Performance by 11% (Hint: Stop Focusing on Quota Performance)
Learn about common obstacles preventing strong sales quota attainment and discover why businesses turn to sales enablement to overcome these challenges.
4 min read
Peer-to-Peer Relationships: Inside Sales and Field Sales
See how peer-to-peer relationships within sales organizations can make a positive impact on modern sales cycles, and learn how to implement it yourself.
5 min read
SKO: Planning and Prep for Success
Jumpstart the year with a successful sales kickoff that promotes alignment on the buyer's journey across sales and marketing. Here's how to SKO like a pro!
3 min read
Customer Reviews Make or Break Your B2B Brand
We examined leading vendors' G2 Crowd reviews to learn what people value in B2B platforms and what sets them apart. Find out what we discovered.
5 min read
Personas for Marketing and Sales Alignment
Buyer personas are essential for sales processes and communication. Learn to create effective personas that align sales and marketing teams with content.
4 min read
Sales Communications Features Launch in the November Release
Learn about 2 Highspot features designed to help marketing and sales cut through the noise and share information, content — and content updates — with ease.
2 min read
Looking Back at the CEB Sales and Marketing Summit 2017 — Finding Sales and Marketing Alignment
Review a recap of 2 CEB Sales & Marketing Summit sessions to learn why sales and marketing alignment is important and how to create effective partnerships.
5 min read
Sales Force Productivity 2017 Recap
Catch up on the latest trends in sales producitvity and sales tech by reviewing this recap of highlights from the SMA Sales Force Productivity Conference.
7 min read
Customer Obsession: Recap of Forrester B2B Marketing 2017
Review a recap of Forrester B2B Marketing 2017, which provided a new spin on the idea of "customer obsession" with a focus on technology and innovation.
3 min read