Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
4 Steps to Sales Pitches That Engage Your Buyers
A marketer shares 4 tips (and a sales pitch template!) to help you build pitches that your sales team will use. Are you following these best practices?
4 min read
The Relationship Between Winning Sellers and Content
With these strategies, you'll learn how to effectively use core sales content to empower your sales reps with content management via sales enablement.
5 min read
3 Reasons Why Sales Enablement Matters to Marketers
Sales enablement answers the questions that marketers have about content performance. See what life looks like for marketers empowered by sales enablement.
4 min read
4 Best Practices That Will Turn Your Sales Playbook into Sales Action
DSG and Highspot recently surveyed 74 organizations to discover the best practices for sales playbooks. Read about four key findings from the research.
5 min read
7 Essential Elements of a Winning Sales Playbook Template
Use this sales playbook template to create a modern playbook that will keep reps focused and on-message across different selling scenarios.
6 min read
Breakthrough Marketers Know Best: Why Highspot Took Home Two Awards
Learn why Highspot won two MarTech Breakthrough Awards for Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution.
5 min read
Account-Based Marketing in the Age of Authenticity
Find out why authenticity matters in account-based marketing and how to implement it in ABM strategies in this recap of the #FlipMyFunnel conference.
6 min read
REEL Sales Enablement with Phill Sundal at DiscoverOrg
Phill Sundal of DiscoverOrg outlines the successes and failures he encountered as he worked to bring sales and marketing into alignment at his company.
8 min read
REEL Sales Enablement with Jason Bailey at Fiserv
Jason Bailey shares advice on how to measure sales performance, choose the right sales enablement vendor, and drive 85% adoption as he did at Fiserv.
8 min read
Why Content Personalization Is Not One-Size-Fits-All
Content personalization can be accomplished with a number of different approaches. Find out where you land on the "Sales Content Personalization Continuum."
4 min read
Opportunities for AI in Your Sales Tech Stack
Sales AI can give your team the productivity boost it needs to succeed. Follow these 6 tips to begin using AI to streamline your sales processes.
7 min read
The Secrets to Creating Winning Sellers
What are the traits that make up winning sellers? Let's take a look at their anatomy and the steps that leaders can take to nurture more successful reps.
4 min read
Four Steps to Successful Change Management
Stay competitive in the ever-changing sales landscape with effective change management. Follow these 4 key steps to execute change within your organization.
7 min read
REEL Sales Enablement with Erin Osman at Dun & Bradstreet
Erin Osman recounts how she streamlined Dun & Bradstreet's sales enablement strategy and shares advice on how to implement a holistic sales enablement plan.
6 min read
Why Forced Learning is Ineffective for Sales
Choosing the wrong sales training methods can hinder sellers' success. Learn about the top training tactics to avoid — and discover six tips to try instead.
8 min read
6 Tips to Tune-Up Your Sales Team’s Productivity
Sales productivity = profit. Follow these six steps to identify areas of improvement and opportunities to achieve greater productivity on your sales team.
7 min read
REEL Sales Enablement Interview with Joe Andrews at InsideView
A VP of Marketing reveals his top sales enablement advice and shares what he learned from directing successful sales enablement efforts at InsideView.
7 min read
The Framework for a Solid Sales Playbook
The sales playbook has evolved. Prepare your sales team to provide personalized responses to prospective buyers at a moment's notice with these five steps.
3 min read
Looking to the Future: What’s Next for Medical Device Sellers and Marketers?
Read 4 takeaways on how to innovate to meet shifting demands and succeed in medical device sales from Enrico Vietri, Director of Digital Strategy at Aetna.
4 min read
Winning Over the Modern Buyer
Create a sales strategy to modernize your sales and marketing teams' workflows with this step-by-step guide on how to engage the modern buyer.
3 min read
Sales Enablement: Just What the Doctor Ordered for Medical Device Reps
As the industry's most trusted sales enablement platform, Highspot has insight into medical device sales reps' challenges — and has the solution.
4 min read
Successful Sales Communication Strategy in 6 Steps
Quality is key when creating an effective sales communication strategy for your teams. These best practices will teach you all about the strategy.
11 min read
Digital Sales Transformation: 3 Key Areas for Success
Digital transformation is a hot topic in the world of B2B. It has become relevant in how sellers relate to customers. Here are 3 pieces of advice for success.
5 min read
Customer Success Is a Sales Priority
Customer experience can make or break your brand. Follow these customer success best practices to overcome challenges in creating exemplary customer experiences
7 min read