Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Why B2B sellers need best-in-class AI productivity tools
Legacy sales software and point solutions pale in comparison to agentic GTM platforms that act as AI productivity tools for sellers.
12 min read
The new GTM playbook: How to capitalize on agentic AI
Refreshing your go-to-market playbook (or building an entirely new one) with agentic AI enables you to drive stronger GTM execution.
17 min read
AI efficiency in go-to-market: How to execute smarter
It’s on enterprise CIOs and CTOs to ensure their go-to-market teams’ AI efficiency and productivity increases from one month to the next.
15 min read
2026 sales execution strategy to scale revenue growth
In 2026, the most impactful sales execution strategies are built, executed, analyzed, and optimized with the best agentic AI tools.
14 min read
AI agent workflows in action: GTM examples to inspire
Setting up AI agent workflows that streamline daily go-to-market tasks frees up time for revenue teams to focus on work that matters.
17 min read
Agentic go-to-market intelligence: Your GTM unlock
Enterprises are increasingly adopting AI go-to-market intelligence systems to drive stronger GTM performance and seller execution.
14 min read
How AI go-to-market platforms strengthen execution
A unified, AI-powered go-to-market platform helps sellers, marketers, and other GTM teams better work together to hit revenue targets.
14 min read
Why enterprises are upgrading their GTM tech stacks
Enterprise companies across industries are ditching reliance on disconnected tools in favor of unified, AI-powered GTM tech stacks.
14 min read
How the enterprise sales process has evolved with AI
Enterprise sales processes that rely on agentic AI help scaled companies across industries win more deals at scale with high-value accounts.
13 min read
How high-performing marketing teams influence late-stage deals (not just leads)
Discover how marketers can extend their influence beyond pipeline generation to help sellers win deals and prove revenue impact.
5 min read
AI in B2B sales: Enterprise examples for inspiration
Enterprise companies across industries leverage AI in B2B sales at both the tactical and strategic level to improve GTM performance.
12 min read
How to build a high-performance B2B revenue engine
Successful B2B enterprises build high-performing revenue engines by aligning go-to-market teams and providing them with cutting-edge AI.
10 min read
Refining your go-to-market plan with an AI GTM agent
Enterprise go-to-market planning, execution, analysis, and optimization becomes much more impactful with agentic AI guiding GTM teams.
15 min read
B2B sales: What great selling looks like in 2026
The most successful B2B sales strategies today are developed, executed, and optimized with cutting-edge agentic AI for sellers.
16 min read
Predictive sales analytics: An invaluable GTM resource
Enterprises using predictive analytics in sales, marketing, and enablement are the ones seeing scalable, sustainable B2B revenue growth.
15 min read
How to improve your outbound sales strategy with AI
Outbound sales strategies can be enhanced with AI-powered GTM enablement tools that offer rich analytics and real-time insights for reps.
12 min read
Agentic AI’s role in scaling B2B revenue performance
Enterprise CROs and other GTM leaders at B2B companies can drive increasingly stronger revenue performance with agentic AI systems.
10 min read
How AI helps sellers harness B2B buyer intent data
Unifying your B2B buyer intent data into a single source of GTM truth with agentic AI enables sellers to engage leads smarter and faster.
13 min read
Lead intelligence: How to leverage B2B buyer insights
Top-performing sellers use AI-powered lead intelligence to get real-time, actionable B2B buyer insights that help them close deals.
13 min read
Perfecting your product marketing strategy with AI
The most impactful product marketing strategies are ones that lean on AI to strengthen messaging and positioning and empower sellers.
14 min read
Increasing closed-won: How to improve your closing ratio
Sales professionals looking to boost their closed-won rate—and, in turn, closing ratio—can leverage AI to work deals smarter and faster.
11 min read
B2B sales tools: 10 essential features for GTM teams
To find the best B2B sales tools for your reps, you first need to understand what features the top platforms offer sales teams.
13 min read
Getting started with your agentic AI GTM strategy
Move beyond GenAI use in go-to-market. Learn how to build an agentic AI GTM strategy that elevates reps’ daily efforts and output.
11 min read
Tracking reps’ sales activities with analytics: A guide
Go-to-market analytics tools enable GTM managers to easily track sales reps’ activities related to recent deals and active opportunities.
13 min read