Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
The sales acceleration playbook for GTM in 2026
Balancing sales acceleration while ensuring high-quality buyer engagement is more important than ever for reps at B2B companies today.
14 min read
The Key to Unlocking the Value of Your Sales Methodology
Investing in sales expertise works, but only if you take these steps to ensure your methodology is adopted and used.
4 min read
4 Tips to Add Hours to Your Week
Are you making the most of the hours in a day? Redefine how you spend your time with these actionable steps.
6 min read
StackAdapt’s Tips for Boosting Buyer Engagement
Sales leaders share inside tips on how they enable their reps to make the most of every customer conversation.
5 min read
The 10 best sales techniques for B2B sellers in 2026
Learning the highly effective sales techniques enables reps to improve how they engage buyers and advance them through the sales cycle.
15 min read
How top-performing sales reps rise above the rest
New research reveals what top sales performers do differently to consistently exceed expectations and crush their quota.
3 min read
The Intersection of Culture and Sales Performance
Discover how to get the most from your teams, including the five ways you can create a culture that drives sales performance.
5 min read
Buyer enablement: How B2B sellers can guide prospects
The best AI-powered buyer enablement strategies help each go-to-market team see what messaging and materials resonate with prospects.
13 min read
Sales Prospecting Success: 4 Steps to Creating New Conversations
How can you catch buyers' attention in 2021? It starts with a strong attraction campaign. Here’s how to get started.
5 min read
Sales Enablement vs. Content Marketing: Why You Need Both
Understand the key distinctions between sales enablement and content marketing and learn how to get the most out of both functions with this full breakdown.
8 min read
Five Trends Defining the Future of Sales Success
Review these five trends that are defining the future of B2B sales with insight from the new Forrester report, The Democratization of B2B Sales.
6 min read
Four Ways to Revamp Your Marketing Strategy for Our Virtual Reality
Rethinking how you connect with customers can help you stand out in an increasingly noisy digital world. Here are four ideas to get you started.
5 min read
Three Questions Sales Leaders Should Ask for Better Buyer Conversations
Sales leaders must empower their teams with renewed emphasis on expertise, empathy, and interactivity. Ask yourself these questions to get started.
4 min read
How to Generate Revenue with Interactive Content
In the battle for buyer attention, interactive content can provide an advantage. Learn how to use interactive assets to generate more ROI for your business.
7 min read
Determining your sales organization structure: A guide
Learn how to design a sales organization structure that maximizes seller performance. Explore models, segmentation strategies, and expert tips for success.
16 min read
Four Ways to Refresh Your Sales Asset Management Strategy
Leading retailers know that how you sell is as important as what you sell. Find out how to build dynamic seller experiences with merchandising strategies.
5 min read
Why Video Should Be Marketers’ and Sales Reps’ Go-to Weapon
Video is now a fixture of nearly every successful marketing campaign. Find out how video can support sales, drive demand, and build connections with buyers.
5 min read
Three Ways Marketers Can Measure the Impact of Sales Content
By diving deep into your enablement platform’s analytics, marketers can uncover trends in content consumption and impact. Here’s how to get started.
5 min read
Tips to Investing in Tools That Teams Will Actually Use
With a plethora of enterprise technology solutions in a time of intense budget scrutiny, how do you know which tools your teams will love and adopt?
3 min read
How to Boost Team Collaboration — Through COVID-19 and Onwards
See how sales enablement can accelerate collaboration and help you achieve the agility you need to navigate uncertainty with control and confidence.
4 min read
Research Highlights the Importance of Your “Behind the Scenes” Processes
Review several key takeaways from Richardson and SPI's recent research and explore ways sales organizations can adjust their processes to drive success.
4 min read
3 Types of Product Marketing Collateral That Boost Sales Win Rate
Get guidance from Crayon on the 3 types of marketing collateral that product marketers can create to help salespeople improve their odds of winning deals.
3 min read
The Surprising Psychology of Customer Expansion
To sell more effectively to both prospects and customers, sellers and marketers need to tailor their message to match that psychology. Find out how.
4 min read
How a Modern Sales Enablement Toolset Drives Business Impact
In their new report, Forrester explores how modern sales enablement improves customer experience and drives business impact. Find out what they discovered.
4 min read