Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
How to Win in the Era of Digitized Selling
Get the action-ready insights you need to jumpstart your transformation with this new guide to winning with digital selling from Forrester.
4 min read
What Business Enablement Is — and Why You Need It
In this guide, we’ll show how to create effective business enablement programs that streamline tech ops to deliver real impact.
9 min read
Align or Be Left Behind: Why Sales and Marketing Alignment Is Essential
Learn what you stand to gain from aligning your sellers and marketers and how you can overcome common obstacles in the journey to achieve better alignment.
5 min read
3 Simple Things Marketers Can Do to Support Sales
Having the right tools is just the beginning – here are three foundational best practices to support your sales team and drive business growth together.
4 min read
How Modern Marketing and Sales Teams Can Achieve Shared Success
Find out how sales and marketing teams are "better together" with these nuggets of wisdom from Highspot CMO Jon Perera and Highspot VP of Sales Matt Weil.
4 min read
How to Make Every Seller a Top Seller
Boost your sales team's effectiveness with these tips to capturing and implementing the secrets of top sellers from JP Mantey at Icertis.
4 min read
3 Reasons Storytelling Is Vital for Great Sales Numbers
Storytelling can greatly elevate the selling experience. Read on for three reasons why storytelling is essential for success in the modern-day sales cycle.
4 min read
How to Map, Audit, and Optimize Content Along the Buyer’s Journey
Don't leave valuable insights on the table. Create a strategy to optimize your sales content by mapping to the buyer's journey with these actionable tips.
4 min read
How Great Marketers Use New Technology to Drive Sales Success
Learn how real-world marketers use Highspot SmartPage technology to enable their customer-facing teams, prove ROI, and ultimately drive strategic growth.
5 min read
How sales reps can get through to busy B2B buyers
Review recent survey data from the RAIN Group Center for Sales Research and get actionable buyer engagement tips for email, phone, and direct mail.
3 min read
Make Your Sales Training a Big Success
Salespeople can’t sell effectively unless they learn effectively. Learn how to set them up for success with modern sales training and technology.
4 min read
How to drive rep adoption of sales technology
Sales reps are inundated with more tools than ever, making adoption a challenge. Follow these 3 steps to ensure that your sales technology succeeds.
4 min read
The Secret to Scaling Sales Effectiveness
To increase quota attainment, sales leaders must improve the effectiveness of their core sellers. Find out how to scale these efforts with these insights.
4 min read
Types of Sales Tools That Boost Productivity
How do you guide your sales team to achieve better results? The answer lies in using the right tools and strategies to improve sales productivity. See how.
6 min read
RAIN Group Shares 3 Easy Ways to Develop Self-Accountability and Achieve More
Follow these three tips from sales training company RAIN Group to improve self-accountability, stay focused, and achieve greater success.
4 min read
Aligning Sales and Marketing for Shared Success
Achieving sales and marketing alignment is often easier said than done. Find out why it matters and how to successfully align sales and marketing.
5 min read
3 Trends Transforming Sales and Marketing
With the TOPO Summit around the corner, we dove into three of today's — and tomorrow’s — hottest sales and marketing trends impacting the modern market.
6 min read
6 Key Components of B2B Pipeline Generation
Maximize prospecting opportunities and deliver more qualified leads for your business with these 6 tried-and-true pipeline generation strategies.
5 min read
Why life sciences organizations need GTM alignment
Recent survey findings reveal a clear opportunity to improve sales and marketing alignment in life sciences. Learn how to resolve the misalignment today.
2 min read
How to Create Content That Fuels Revenue Growth
Creating content that provides value and generates leads to fuel revenue growth follows a methodical process with some key steps. Here’s how to get started.
3 min read
4 Ways to Win a Buyer’s Heart
A strong sales engagement strategy is the key to winning a buyer's heart. Use this guide to build a strategy that resonates with buyers and sellers alike.
4 min read
The Top 5 Strategies to Drive Sales Productivity
With these 5 steps, you'll have the building blocks you need to support sellers and continually discover new opportunities to optimize sales productivity.
7 min read
New Year and New Opportunities to Provide Better Sales Onboarding
How can you make the most of every chance to improve the sales productivity of your reps? Here are five important opportunities to keep top-of-mind.
4 min read
How to define and measure reps’ sales effectiveness
Boost your sales effectiveness by focusing on the actions that drive revenue growth, shorten deal cycles, and strengthen long-term customer loyalty.
12 min read