Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Turn Your Content into a Reliable Revenue Driver
By implementing a measurable approach to content development, your organization can leverage sales enablement to turn content into revenue time and again.
3 min read
Empowering field sellers with customizable sales content
Not all platforms are created equal. To maximize efficiency, consider these best practices that reps find helpful for on-the-go editing and content remixing.
4 min read
Sales Enablement is a “Must Have” for Sales Content Management
Aberdeen Group conducted a study with 250+ end users in sales organizations to help understand how many other companies use sales enablement to boost revenue.
4 min read
Five Selling Trends in 2016 That Can Be Improved with Sales Enablement
The CEB posted a blog highlighting 5 trends to help sales execs in 2016. Here, we've highlighted how sales enablement can is vital to these trends.
4 min read
Aberdeen Research Finds “Sales Enablement is a Must Have”
Aberdeen’s research shows that successful organizations have stunning performance advantages over other companies due to these Sales Enablement best practices.
3 min read
A Modern Sales Portal for Faster Sales
Discover how a modern sales enablement platform can connect sellers to the most effective content and ensure it delivers the results you need.
10 min read
The Competitive Edge for Sales: Dedicated Sales Enablement
No matter the organization's size or industry, an effective strategy for sales success involves a dedicated sales enablement platform & team.
5 min read
Sales Enablement Top 3 Myths
Ensure you have the right sales enablement tools and software to grow your business. We debunk sales enablement myths to help you make informed decisions.
6 min read
7 Steps to Getting Started with Sales Enablement
Objective measurement through sales enablement analytics helps identify the root cause of sales & marketing misalignment, & gives teams the tools to improve.
5 min read
Wrapping Up at HubSpot’s Inbound 2015
Inbound is like no other, it's a party with the best & brightest minds of our day. Where else can you rub elbows & share secrets to success with the best?
2 min read
Putting the “We” Back in “Team” for Sales and Marketing
See why aligning sales and marketing teams provides significantly better revenue results with reduced churn, and learn how to bring the teams together.
4 min read
Going to Inbound? Join Us to Learn How to Become a Content Marketing Hero
As marketing automation platforms like Hubspot emerge, you are now able to measure content. Hubspot lets you analyze & optimize your content marketing efforts.
3 min read
Sales Content Analytics Drive Business Optimization
Analytics are the key to performance optimization. The ability to measure performance and get feedback has revolutionized marketing. See how to get started.
2 min read
Don’t Ignore the Last Mile of Your Sales Process
Are sales and marketing hitting a bottleneck in the "last mile" of your sales process? See why it's critical to resolve this friction in the buying process.
4 min read
Why Context Is So Important in Sales Enablement
Find out why leveraging a “context-aware” sales enablement platform makes easy to successfully align sales with the right content at the right time.
3 min read
How to structure your sales enablement team: A guide
How do you organize and structure a sales enablement team? These three areas of responsibility lay the foundation for your sales enablement group.
4 min read
How to Prove Your B2B Marketing Is Actually Working
Prove that your B2B marketing is working with these two key measures, and learn how sales enablement can help you calculate these metrics.
4 min read
The 4 Pillars of the Sales Technology Stack
Learn how to break the sales technology stack into 4 main parts that map them back to your sales model and buyer's journey to get the most out of your tech.
5 min read
3 Things the Marketing Team Can Teach Sales Reps
To boost company success & output, your sales & marketing teams must have a shared purpose. Learn about how your marketing team can help in achieving alignment.
5 min read
Sales and Marketing Alignment Is Still a Problem
Unlocking content engagement data from creation to pitch can align sales and marketing teams, improving marketing assets and sales outcomes. See how.
2 min read
Five Traits of Great Sales Leaders
Sales leadership is more than just about closing a deal. Here are 5 traits that make a great sales leader successful in a organization.
4 min read
2026 sales qualification framework for B2B GTM teams
The sales qualification process can now be streamlined and simplified for enterprise go-to-market organizations, thanks to agentic AI.
13 min read
How to Increase Sales with Better Timing
Great sales leaders know the power of the sales trigger that signals when the timing is right for engagement. Learn how to improve your sales team's timing.
3 min read
3 Ways to Accelerate Sales Pipeline Performance
See how to accelerate sales pipeline performance to build a high-performance customer acquisition engine with these 3 related but different building blocks.
3 min read