Sales and Marketing Management

Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.

Social Prospecting: Getting Connected with the Modern Buyer

Unlock the power of social media to engage buyers and close more deals. Find out how with these tips to getting started with LinkedIn and Twitter outreach.

7 min read

Infographic: What’s the ROI on SKO?

Are sales kickoffs worth the time and money? Find out and learn about what modern sales enablement teams are doing to drive greater value and ROI from SKO.

1 min read

How to Boost Quota Performance by 11% (Hint: Stop Focusing on Quota Performance)

Learn about common obstacles preventing strong sales quota attainment and discover why businesses turn to sales enablement to overcome these challenges.

4 min read

Peer-to-Peer Relationships: Inside Sales and Field Sales

See how peer-to-peer relationships within sales organizations can make a positive impact on modern sales cycles, and learn how to implement it yourself.

5 min read

SKO: Planning and Prep for Success

Jumpstart the year with a successful sales kickoff that promotes alignment on the buyer's journey across sales and marketing. Here's how to SKO like a pro!

3 min read

Customer Reviews Make or Break Your B2B Brand

We examined leading vendors' G2 Crowd reviews to learn what people value in B2B platforms and what sets them apart. Find out what we discovered.

5 min read

Personas for Marketing and Sales Alignment

Buyer personas are essential for sales processes and communication. Learn to create effective personas that align sales and marketing teams with content.

4 min read

Sales Communications Features Launch in the November Release

Learn about 2 Highspot features designed to help marketing and sales cut through the noise and share information, content — and content updates — with ease.

2 min read

Looking Back at the CEB Sales and Marketing Summit 2017 — Finding Sales and Marketing Alignment

Review a recap of 2 CEB Sales & Marketing Summit sessions to learn why sales and marketing alignment is important and how to create effective partnerships.

5 min read

Sales Force Productivity 2017 Recap

Catch up on the latest trends in sales producitvity and sales tech by reviewing this recap of highlights from the SMA Sales Force Productivity Conference.

7 min read

Customer Obsession: Recap of Forrester B2B Marketing 2017

Review a recap of Forrester B2B Marketing 2017, which provided a new spin on the idea of "customer obsession" with a focus on technology and innovation.

3 min read

Old School Meets New School — How Top-Performing Sales Organizations Onboard New Reps

Assess your organization’s onboarding programs with the State of Onboarding 2017 report from SiriusDecisions, which shares insights from top organizations.

3 min read

How to Sell Smarter with AI for Sales Enablement

A snapshot of AI and its evolution from a trend-making concept to a core feature of any modern sales enablement platform.

5 min read

Why Content Is Your Ticket to High-Performing ABM

Today we're pleased to announce our new eBook, which shares practical tips on managing, customizing, sharing, and analyzing such content to support ABM.

2 min read

Sales 3.0 — The Future of Sales Will Require Sales Enablement

Review these key takeaways and highlights from the Sales 3.0 conference for an idea of how sales enablement fits into the future of sales.

5 min read

Resolve the Marketing and Sales Content Dispute

Discover how sales enablement can help you capitalize on the power of technology to transform your content engine and foster marketing and sales alignment.

4 min read

Eyes on the Prize: How Sales Enablement is Transforming Sales Rep Experiences

Transform your reps with sales enablement software that automates, optimizes, & scales your lead generation efforts. Learn about how vital these tools are.

5 min read

A Sales Enablement Game Plan for Marketers

Competitive marketers know every step they take impacts sales. As sales enablement becomes more vital, they are looking for a guide to create top-line impact.

5 min read

Marketing and Sales: Connecting the Dots Between Perception and Reality

How sales and marketing leaders can identify differences between perception and reality, and use the results as a launchpad for revenue growth.

4 min read

Defining Sales Enablement Roles and Responsibilities for Organizational Success

Develop an action plan to define sales enablement roles and responsibilities and map priorities to your company goals with this step-by-step walkthrough.

3 min read

Connecting Your Sales Process to the Buyer’s Journey

Modern sales enablement platforms help reps connect their sales process to the buyer’s journey. These 5 steps show how to improve alignment between the two.

9 min read

Make This Your Best Sales Kickoff Ever — 5 Areas of Focus

Set yourself up for sales success by putting together a plan that covers 5 critical areas to ensure that your reps have what they need to succeed after SKO.

5 min read