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Ask any B2B sales person about their content situation and they’ll likely tell it to you straight: They have volumes and volumes of marketing material to sift through—and not enough time to do it.

Finding content in the various file repositories, SharePoints sites, local hard drives, and cloud file-sharing accounts where it might live can seem downright impossible, and for the most part, it is.

This is where a modern, structured approach to sales enablement with a Sales Asset Management (SAM) tool can work wonders, but only if you choose the right solution for your organization’s unique needs.

SiriusDecisions has recently published a new report that presents insights and proven approaches for increasing rep productivity with a SAM solution. The report covers the following topics:

  • Common problems organizations face in managing their sales assets. Red flags that indicate a company is experiencing problems managing its sales assets.
  • Core elements of a SAM solution. A review of primary and secondary elements to consider and how the SAM solution should integrate with existing technology.
  • Managing assets. Definitions of the assets that will be managed by a SAM system, a description of how to conduct a sales content audit, and how to tag sales assets, as well as implementation best practices.


Ordinarily, you must be a member of SiriusDecisions to access their reports, but we’ve arranged to make this one—SiriusDecisions Sales Asset Management: Best Practices for Increasing Sales Productivity—available with our compliments. 

And, for those who are in Austin this week for the SiriusDecisions Technology Exchange event, swing by booth 24 to talk more in person about vetting a SAM solution, and about our recent partnership announcement with Brainshark. We hope to see you there!

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