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SiriusDecisions Sales Productivity

Implementing a third-party sales asset management (SAM) application can provide a more durable solution for supporting the creation, storage and delivery of sales content, as well as the measurement of sales asset effectiveness. We believe the implementation of a SAM solution is as critical today as contact resource management solutions were two decades ago.

This SiriusDecisions Core Strategy Report presents insights and proven approaches for increasing rep productivity with a SAM solution. We discuss the following topics:

  • Common problems organizations face in managing their sales assets.
  • Core elements of a SAM solution.
  • Managing assets & the sales content audit.
  • Implementation best practices.
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