SiriusDecisions Sales Productivity
Implementing a third-party sales asset management (SAM) application can provide a more durable solution for supporting the creation, storage and delivery of sales content, as well as the measurement of sales asset effectiveness. We believe the implementation of a SAM solution is as critical today as contact resource management solutions were two decades ago.
This SiriusDecisions Core Strategy Report presents insights and proven approaches for increasing rep productivity with a SAM solution. We discuss the following topics:
- Common problems organizations face in managing their sales assets.
- Core elements of a SAM solution.
- Managing assets & the sales content audit.
- Implementation best practices.
Related Resources
Best Practices
Getting started with sales enablement technology, teams, and processes.
Best Practices
A proven approach toward successful technology deployment and adoption helps sales reps work smarter and close deals more effectively than ever before.
Sales Plays
Find out everything you need to know about sales plays to increase your sales team's effectiveness.
Content Management
Do you spend hours trying to tell a story through your content analytics, unable to shake the feeling that you’re not quite capturing the whole picture? Now more than ever, it’s imperative to understand how content is performing both with sellers and externally. Though content creators are well aware of the value of phenomenal content, […]