Implementing a third-party sales asset management (SAM) application can provide a more durable solution for supporting the creation, storage and delivery of sales content, as well as the measurement of sales asset effectiveness. We believe the implementation of a SAM solution is as critical today as contact resource management solutions were two decades ago.
This SiriusDecisions Core Strategy Report presents insights and proven approaches for increasing rep productivity with a SAM solution. We discuss the following topics:
- Common problems organisations face in managing their sales assets.
- Core elements of a SAM solution.
- Managing assets & the sales content audit.
- Implementation best practices.
