Highspot Team
We deliver the only unified enablement platform that drives GTM productivity. By combining guided selling, continuous learning, and always-on coaching into one seamless experience backed by end-to-end analytics, our platform empowers your GTM teams to break down silos and drive predictable growth.
We are focused on realising the full potential of AI for GTM teams in our purpose-built platform. Highspot delivers a unified experience and analytics, ensuring unmatched AI accuracy and relevance to improve productivity across your entire GTM team. Executing your strategic initiatives with Highspot increases revenue, drives consistent rep performance, and increases sales and marketing return on investment.
Posts by Highspot Team
40 articles by this author
Highspot launches breakthrough agentic platform for go-to-market teams
Highspot’s Summer Product Launch '25 debuts AI-powered Agents that guide GTM teams with insights from conversations, content, and buyer behaviour.
5 min read
Highspot and industry leaders on AI-powered strategies and sales success
Learn how Highspot and industry leaders leverage AI to revolutionise sales enablement. Learn strategies for content governance and data-driven decision-making.
6 min read
Highspot winter release reinvents sales coaching with AI breakthroughs
Highspot's Winter '25 release delivers AI-driven coaching, scaling winning sales behaviors, improving GTM performance, and driving predictable revenue growth.
4 min read
Highspot Launches First and Only GTM Enablement Platform
Highspot unveils new AI-driven product advancements that help customers take products and services to market as the platform crosses 20 million connected users.
4 min read
Highspot Brings AI-Driven, Personalised Coaching at Scale to Sales Enablement
Spring ‘24 release expands Highspot Copilot’s generative AI capabilities for delivering skill feedback, knowledge reinforcement, and coaching insights.
4 min read
What is Sales Enablement and How Will Your Business Profit From it?
Most successful companies are turning to sales enablement to increase sales and marketing alignment, boost sales performance, and close more deals.
5 min read
Discover Highspot: Powering Impactful Buyer Engagement with AI-Driven Insights
Discover how Highspot's Engagement Genomics leverages AI to connect the content sellers use to the real-world outcomes they drive.
4 min read
A Sales Leader’s Guide to Boosting Sales Performance in Any Economy
Find out how the strongest leaders enable their teams to overcome challenges and thrive in the ever-changing world of sales.
6 min read
25 Sales Enablement Stats to Prove Your Revenue Impact
These insights from the State of Sales Enablement 2022 research report will help you build the case for your next big idea.
5 min read
#CustomerSpotlight: Robby Halford from Sparrow
Discover tried and true practices from the enablement experts themselves. In this blog, hear from Sparrow's Head of Revenue Enablement.
5 min read
Discover Highspot: Deliver Personalised Coaching at Scale
Find out how Highspot's latest coaching features help you increase the performance of your sales team and drive more revenue.
3 min read
Discover Highspot: Elevate Your Sales Enablement Strategy With Training That Sticks
Highspot's new training capabilities are designed to help you equip, train and coach your revenue teams to success.
4 min read
Equip Teams with New Content Governance Features
Highspot’s Content Governance features provide you with the tools, workflows, and key insights to ensure content is fresh, compliant, and value-driven.
4 min read
#CustomerSpotlight: Gayle Charach from vArmour Networks
Global Head of Sales Enablement shares key learnings and best practices with other enablement practitioners.
5 min read
#CustomerSpotlight: Michaela Britt from Workato
Meet the people inventing the future of sales enablement every day – here to share their tips and tricks you can use at your own company.
4 min read
#BuildingBetter: Why Community Matters Now, More Than Ever
Hear from three of our employees on their perspectives on community building and mindfulness as we look towards the future of work.
6 min read
Chief People Officer Amy Johnson on the New Era of HR
The world today requires a new approach to the systems, processes, and programs that prioritise the human being holistically.
3 min read
#BuildingBetter: Trading Tech Burnout for a Culture of Compassion
How can companies build a culture that energises rather than exhausts their employees? Find out what three Highspot employees had to say.
6 min read
#BuildingBetter: How to Grow a Career in Tech
Three Highspot employees share their career stories to demystify the world of tech — and help open doors for anyone who wants to join.
6 min read
Enablement Perspectives: Balancing Virtual and In-Person Enablement
In a mixture of in-person and virtual environments, how can you keep up with the pace of change and enable reps in a hybrid world?
5 min read
#BuildingBetter: How to Claim Your Seat at the Table with Confidence
Four women professionals share personal stories and advice about career growth, mentorship, and conquering adversity.
6 min read
Building Better: Making a Product that Works for Everyone
Dive deeper into what accessible technology looks like and why it matters are two software development engineers.
3 min read
3 Tips and Tricks to Get the Most Out of G2
Looking for new technology to help you excel in the new year? Here's how to use G2's reviews and reports to inform your buying decision.
7 min read
A Deeper Look at Company Culture, from Our People
Great workplaces don’t just happen — they are created. Here is what our people have to say about Highspot's Guiding Principles.
7 min read
A Sneak Peek at Highspot Spark 2020
We’re bringing together hundreds of thought leaders across roles, levels, and geographies to join forces in moving enablement forward. Find out how!
5 min read
5 Virtual Events for Sales Enablement Pros This Fall
With so many virtual event options, how do you know which to attend? Get started with this list of 5 fall events that will elevate your enablement practice.
3 min read
3 Hidden Enablement Opportunities During a Downturn
No matter the size of your enablement team, there are strategic ways to maximise the resources you already have to excel at virtual enablement. See how.
5 min read
5 Reasons You Need to Connect Your Sales Enablement Platform to CRM
CRM and sales enablement technology are essential pieces of your sales tech stack. See how linking the two of them will help your business reap benefits.
4 min read
8 Ways to Make Every Sales Conversation Count in 2020
How do you make the shift from generic pitches to personalised conversations? Put the following 8 steps into practice to stop selling and start advising.
5 min read
50 Words to Describe a Glassdoor Top 10 Best Place to Work
In 50 words, learn how Highspot earned a top 10 spot on Glassdoor’s Best Places to Work list for the second year in a row.
2 min read
3 Topics That Will Steal the Show at the Sales Enablement Soirée
With the Sales Enablement Soirée around the corner, let’s set the stage for some of the important discussions about to take place. Get your ticket today!
6 min read
How to Map, Audit and Optimise Content Along the Buyer’s Journey
Don't leave valuable insights on the table. Create a strategy to optimise your sales content by mapping to the buyer's journey with these actionable tips.
4 min read
CSO Insights Finds Mature Sales Enablement Delivers Increasing Business Impact
Organisations focused on maturing sales enablement processes and strategies are maximising impact. Review data from CSO Insights to uncover best practices.
4 min read
Can A Real Lunch Break Boost Your Productivity?
Could a break and the refreshed mind it promises be enough to make up for lost time? Our test team took a real lunch break every day for a week to find out.
6 min read
Fall 2019: Top 7 Sales & Marketing Events
Review this events guide for fall 2019 of the top 7 sales and marketing conferences and events that will map to your goals and leave you feeling inspired.
4 min read
Enabling Joy Over the Holidays
Read about how Highspot celebrated the holidays by organising a clothing drive and collecting 290 pounds of clothes for the Assistance League of Seattle.
3 min read
Highspot Hot Shots: Ben Cotton, Sales Enablement Leader at HubSpot
Ben Cotton of HubSpot shares how to set sales enablement objectives and modernise processes to align marketing and sales.
8 min read
5 Fast Ways for Sales Enablement Leaders to Modernise for 2018
Sales enablement teams have the power to drive change across sales organisations and modernise the way reps work. Here are some proven ideas.
5 min read
Connecting Your Sales Process to the Buyer’s Journey
Modern sales enablement platforms help reps connect their sales process to the buyer’s journey. These 5 steps show how to improve alignment between the two.
8 min read
September Release Adds Scored Content to Salesforce.com and More
Check out Highspot's latest release, which improved how content is prioritised and displayed, added content scoring to Salesforce, and more.
2 min read
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