The past seven days have been very big for Highspot technology integrations and partnerships. Following last Monday’s announcement of the Highspot Everywhere technology integration program, today we announced a new partnership with SalesLoft to deliver the only native sales enablement integration within the SalesLoft platform.
There was a preview of the integration last week at SalesLoft’s annual user conference, Rainmaker 2018, in Atlanta! Sean Kester, VP of Product Strategy, demoed the native integration on stage as one of three marquee integration partners.
“Modern businesses understand the value of a data-driven approach to sales, so we’re always looking to extend that value for our customers,” said Sean Kester, vice president of product strategy, SalesLoft. “With the integration with Highspot, businesses gain even more data that they can use to determine which approach is best for closing the sale.”
The integration of Highspot and SalesLoft creates a seamless experience between sales enablement and sales engagement platforms, empowers sellers to engage buyers with the most effective content for any sales situation, and delivers robust analytics through the entire sales process.
Highspot Everywhere is designed to seamlessly tie sales enablement processes into tools your team uses every day–including SalesLoft. Sales representatives can leverage the power of Highspot directly within SalesLoft by inserting content into email cadence campaigns, taking full advantage of the Highspot content engagement analytics and user tracking capabilities.
“Sales organisations today are looking to leverage engagement analytics to better tailor their sales conversations no matter where they work,” said Isaac Roybal, senior director of product marketing at Highspot. “We’re excited that this integration further extends the value of Highspot Everywhere, giving sellers the ability to leverage engagement analytics wherever they work.”