Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
4 Tips to Add Hours to Your Week
Are you making the most of the hours in a day? Redefine how you spend your time with these actionable steps.
6 min read
StackAdapt’s Tips for Boosting Buyer Engagement
Sales leaders share inside tips on how they enable their reps to make the most of every customer conversation.
5 min read
The 10 best sales techniques for B2B sellers in 2026
Learning the highly effective sales techniques enables reps to improve how they engage buyers and advance them through the sales cycle.
16 min read
How top-performing sales reps rise above the rest
New research reveals what top sales performers do differently to consistently exceed expectations and crush their quota.
3 min read
Leave No Salesperson Behind: How to Win Together
Consistent winning comes from teamwork. Now, more than ever, sales leaders need a way to help all their reps get in the game.
4 min read
The Intersection of Culture and Sales Performance
Discover how to get the most from your teams, including the five ways you can create a culture that drives sales performance.
6 min read
Five Biggest Sales Prospecting Mistakes Sellers Make (And How to Avoid Them)
These common prospecting mistakes get in the way of connecting with your buyer — find out what they are and how to avoid them.
4 min read
13 Stats That Reveal Which Marketing Strategies Really Work
Marketers are asking, “How can I make my brand stand out?” Data from the latest research answers this question and more.
4 min read
Getting Go-To-Market Teams on the Same Page
Discover how to close the gap between your revenue-generating teams so that you can drive incredible outcomes for our customers.
6 min read
3 Resolutions for Engaging B2B Customers in 2021
2020 may have come to an end, but change will continue to happen. Here are three resolutions all leaders should be thinking about.
3 min read
The Enablement Leader’s Guide to a Successful Virtual SKO
How can enablement leaders drive impact through a virtual sales kick-off? Follow these steps to supercharge your team in the new year.
6 min read
Buyer Enablement: Definitions, Examples, and Best Practices
Buying has become complicated. In this guide, learn how to empower your buyers with everything they need to confidently purchase your product.
7 min read
Sales Prospecting Success: 4 Steps to Creating New Conversations
How can you catch buyers' attention in 2021? It starts with a strong attraction campaign. Here’s how to get started.
5 min read
The Art and Science of Personalized Selling
Discover three ways to create the personalized experiences that win over customers — and the technology to help you do so.
5 min read
Sales Enablement vs. Content Marketing: Why You Need Both
Understand the key distinctions between sales enablement and content marketing and learn how to get the most out of both functions with this full breakdown.
8 min read
How to Bolster Your Sales Talent Pipeline
See how instituting a formal sales development program empowers the next generation of leaders and secures sales success at scale.
4 min read
Five Trends Defining the Future of Sales Success
Review these five trends that are defining the future of B2B sales with insight from the new Forrester report, The Democratization of B2B Sales.
6 min read
Four Ways to Revamp Your Marketing Strategy for Our Virtual Reality
Rethinking how you connect with customers can help you stand out in an increasingly noisy digital world. Here are four ideas to get you started.
5 min read
Three Questions Sales Leaders Should Ask for Better Buyer Conversations
Sales leaders must empower their teams with renewed emphasis on expertise, empathy, and interactivity. Ask yourself these questions to get started.
4 min read
How to Generate Revenue with Interactive Content
In the battle for buyer attention, interactive content can provide an advantage. Learn how to use interactive assets to generate more ROI for your business.
7 min read
Determining your sales organization structure: A guide
Learn how to design a sales organization structure that maximizes seller performance. Explore models, segmentation strategies, and expert tips for success.
14 min read
Four Ways to Refresh Your Sales Asset Management Strategy
Leading retailers know that how you sell is as important as what you sell. Find out how to build dynamic seller experiences with merchandising strategies.
5 min read
Why Video Should Be Marketers’ and Sales Reps’ Go-to Weapon
Video is now a fixture of nearly every successful marketing campaign. Find out how video can support sales, drive demand, and build connections with buyers.
5 min read
Three Ways Marketers Can Measure the Impact of Sales Content
By diving deep into your enablement platform’s analytics, marketers can uncover trends in content consumption and impact. Here’s how to get started.
5 min read