Sales and Marketing Management

Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.

Cracking the Code: How RevOps Metrics Fuel Business Growth

Discover essential RevOps KPIs and focus on the metrics that truly impact your business' revenue growth and success.

16 min read

Mastering the 5 Steps of the SPICED Sales Methodology

Create consistent, customer-centric experiences with SPICED framework. Learn how to have impactful sales conversations with practical examples and questions.

10 min read

Tips for a Successful Marketing and Sales Enablement Partnership

These four tips will help you create a successful marketing and sales enablement partnership, strengthening alignment between all GTM teams.

4 min read

How to craft the ultimate sales pitch email

Unlock the secrets to crafting irresistible sales pitch emails with proven tips, templates, and how to leverage artificial intelligence.

11 min read

How to Write Sales Emails People Want to Read

Learn how to write effective sales emails with the right content, timing, and four simple measurements to track success.

11 min read

How AI impacts sales strategies and performance

Learn how AI transforms sales, boosting customer engagement and forecasting accuracy. Find practical tips for integrating AI into your sales processes.

11 min read

Boost Growth with a Unified Sales and Marketing Strategy

Discover how aligning sales and marketing strategies can drive your business growth with valuable tips and key questions to get the teams collaborating.

10 min read

How to build an all-star go-to-market team

Gain insight into what a GTM team looks like and get helpful tips to boost productivity within your go-to-market process.

11 min read

How to become a better sales operations manager

Discover skills and strategies for sales operations managers to succeed, fueling revenue growth and promoting business collaboration.

8 min read

Expert Tips for Improving Sales Operations Efficiency

In this blog, discover practical tips for enhancing sales operations, overcoming common challenges, and streamlining processes.

9 min read

Complete Guide to Sales and Operations Planning

Discover how to utilize S&OP to boost customer satisfaction, improve teamwork, and build resilience against unexpected disruptions.

16 min read

Understanding the Value and Benefits of Guided Selling

Explore how guided selling blends technology and personalization to transform B2B and B2C sales, improve customer experiences, and skyrocket conversions.

11 min read

How to create sales collateral that converts: A guide

Enhance the buyer’s journey with the right sales collateral. Learn how content arms sales teams, engages leads, and adapts as prospects do.

11 min read

SNAP Selling: The Solution to Win Frazzled Customers

Learn the essentials of SNAP Selling. Explore industry scenarios, questions to assess fit, and a comprehensive Buyer’s Matrix.

13 min read

Virtual Selling: How to Excel and Crush Your Sales Quota

Digital self-serve and remote selling are here to stay. Explore effective virtual selling tips, techniques, tools, and skills to satisfy today’s modern buyer.

10 min read

Master the Sales Development Playbook to Boost Growth

Discover the transformative power of a sales development playbook. Dive into our comprehensive guide for actionable strategies and tips.

11 min read

6 consultative selling techniques to close more deals

While a consultative sales process requires more time and patience than traditional sales techniques, it often leads to a better bottom line. Learn more.

14 min read

The 17 Essential Sales Skills Every Rep Needs to Succeed

Master essential sales skills to drive success, anticipate customer needs, and position your product as the perfect solution.

10 min read

Proven Strategies of a Great Sales Manager

Growing from a good to great sales manager requires more than just mastering the basics. Learn more in our leadership, strategy, and team growth guide.

10 min read