Sales and Marketing Management

Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.

Complete Guide to Sales and Operations Planning

Discover how to utilize S&OP to boost customer satisfaction, improve teamwork, and build resilience against unexpected disruptions.

16 min read

Understanding the Value and Benefits of Guided Selling

Explore how guided selling blends technology and personalization to transform B2B and B2C sales, improve customer experiences, and skyrocket conversions.

11 min read

How to create sales collateral that converts: A guide

Enhance the buyer’s journey with the right sales collateral. Learn how content arms sales teams, engages leads, and adapts as prospects do.

11 min read

SNAP Selling: The Solution to Win Frazzled Customers

Learn the essentials of SNAP Selling. Explore industry scenarios, questions to assess fit, and a comprehensive Buyer’s Matrix.

13 min read

Virtual Selling: How to Excel and Crush Your Sales Quota

Digital self-serve and remote selling are here to stay. Explore effective virtual selling tips, techniques, tools, and skills to satisfy today’s modern buyer.

10 min read

How effective sales onboarding leads to GTM success

Learn how to develop a sales onboarding program with clear goals, leading to increased productivity and better quota attainment.

12 min read

Master the Sales Development Playbook to Boost Growth

Discover the transformative power of a sales development playbook. Dive into our comprehensive guide for actionable strategies and tips.

11 min read

6 Consultative Selling Techniques to Close More Deals

While a consultative sales process requires more time and patience than traditional sales techniques, it often leads to a better bottom line. Learn more.

14 min read

The 17 Essential Sales Skills Every Rep Needs to Succeed

Master essential sales skills to drive success, anticipate customer needs, and position your product as the perfect solution.

10 min read

Proven Strategies of a Great Sales Manager

Growing from a good to great sales manager requires more than just mastering the basics. Learn more in our leadership, strategy, and team growth guide.

10 min read

Highspot integrates with Microsoft Copilot for Sales to drive GTM excellence

Surface better buyer and deal intelligence with Highspot's integration with Microsoft Copilot for Sales.

4 min read

Guide to 2025 sales kickoffs: Themes, agendas, and templates

Supercharge your sales kickoff with this helpful guide featuring best practices, tips, and templates to get your sales team on the right track.

12 min read

15 essential sales performance metrics to monitor

Dive into the top sales performance metrics. With these 15 metrics, you will drive growth, monitor efficiency, and refine performance.

11 min read

Sales Excellence: How to Measure and Sustain Sales Growth

Discover what goes into defining, achieving, and maintaining sales excellence with the proven strategies in this comprehensive guide.

7 min read

Sales Training Tips for a High-Performing Sales Team

Elevate your sales team’s performance with these sales training tips. Learn the key components and techniques of a sales training program.

9 min read

The 8 Non-Negotiables for a Winning Product Launch

Dive into the intricacies of a successful product launch. Explore launch stages, challenges, and benefits. Learn how to measure your next product debut.

14 min read

Proven Strategies for Effective Sales Management

Learn the impact sales management has on meeting revenue goals and the sales management strategies proven to create winning sales teams.

12 min read

7 Reasons to Use a Mutual Action Plan in Sales

When navigating the maze of B2B sales, the Mutual Action Plan (MAP) is your GPS. Set clear expectations for every sales cycle with the best practices.

10 min read

Master the Art of the Challenger Sales Methodology

Learn to teach, tailor, and take control of the sales conversation using our Challenger Sales Model guide. Includes roleplay exercises to master skills.

9 min read

Is the Sandler Sales Methodology Right for Your Team?

Learn the Sandler Sales Methodology, compare methods, and find out if it fits your team perfectly with our five key questions.

8 min read

Sales Content Analytics: Essential Metrics to Measure

Explore the benefits and strategies surrounding sales content analytics and learn how you can leverage this to streamline your sales content management.

10 min read