Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Why Context Is So Important in Sales Enablement
Find out why leveraging a “context-aware” sales enablement platform makes easy to successfully align sales with the right content at the right time.
3 min read
How to Structure Your Sales Enablement Team
How do you organize and structure a sales enablement team? These three areas of responsibility lay the foundation for your sales enablement group.
4 min read
How to Prove Your B2B Marketing Is Actually Working
Prove that your B2B marketing is working with these two key measures, and learn how sales enablement can help you calculate these metrics.
4 min read
CIO Magazine: Getting a Handle on Marketing Technology
CIO magazine discusses the hardship of measuring sales content performance. They've highlighted how Highspot can solve this problem by using our scoring system.
1 min read
The 4 Pillars of the Sales Technology Stack
Learn how to break the sales technology stack into 4 main parts that map them back to your sales model and buyer's journey to get the most out of your tech.
5 min read
3 Things the Marketing Team Can Teach Sales Reps
To boost company success & output, your sales & marketing teams must have a shared purpose. Learn about how your marketing team can help in achieving alignment.
5 min read
3 Things Sales Reps Can Teach the Marketing Team
Achieving sales & marketing alignment is essential for success. Through easy communication, both teams can learn to perform cohesively & effectively.
4 min read
Sales and Marketing Alignment Is Still a Problem
Unlocking content engagement data from creation to pitch can align sales and marketing teams, improving marketing assets and sales outcomes. See how.
2 min read
Does Your Company Need a Chief Revenue Officer?
Learn more about what a Chief Revenue Officer does and discover what a Chief Revenue Officer could bring to your company.
3 min read
Five Traits of Great Sales Leaders
Sales leadership is more than just about closing a deal. Here are 5 traits that make a great sales leader successful in a organization.
4 min read
A Sales Qualification Framework for Any Business
The 3-part Sales Qualification Framework is a proven, simple, and effective system. You can use it for qualifying leads and understanding customers' needs.
4 min read
Agenda for the Next Meeting Between Your CMO and VP Sales
From a discussion on boosting revenue to your SLA. These 6 focus points should be at the top of the agenda for the next meeting between your CMO & VP of Sales.
4 min read
How to Increase Sales with Better Timing
Great sales leaders know the power of the sales trigger that signals when the timing is right for engagement. Learn how to improve your sales team's timing.
3 min read
3 Ways to Accelerate Sales Pipeline Performance
See how to accelerate sales pipeline performance to build a high-performance customer acquisition engine with these 3 related but different building blocks.
3 min read
Forget About Resolutions and Focus on Effective Customer Engagement
This year, why not resolve to improve when and how you communicate and interact with your customers and prospects? See what to focus on with these tips.
2 min read
3 Reasons to Add a Sales Enablement Platform to Your 2015 Plan
Sales enablement platforms are designed to help sales teams become more productive. They offer a variety of features & functionality, including sales training.
3 min read
5 Keys to a Great Sales Pitch
With these five keys to a great sales pitch, gain the foundation you need to improve the time you spend selling and the results from those efforts.
3 min read
How Great Salespeople Earn the Next Step
Learn more about how focusing on the “desired end state” of each sales stage helps sales reps generate the momentum they need to make forward progress.
2 min read
Set Your Sales Pitch Apart by Asking Informed Questions
Find out why asking thoughtful questions that highlight knowledge of the problem and solution is both rare and differentiating in sales pitches.
1 min read
Focus on Customer Need and Desired Outcome in Your Next Sales Pitch
Find out why it's important to focus on the solution that the prospect is seeking rather than the features you offer in sales pitches.
1 min read
The Buyer’s Journey Matters More Than Your Sales Process
Learn how to time sales pitches to prospects' decision-making processes instead of sellers' sales processes to maximize buyer engagement and win more deals.
3 min read
A Better Way to Prepare for Your Next Sales Call
There are many ways to prepare for a sales call, but there is no one perfect way. Here are some tips on how to prepare for your next sales call.
3 min read
Why Is Every Sales Pitch Deck Different at Your Company?
Without understanding what makes content effective, sales and marketing misalignment happens. Find out how to organize and track content for sales success.
2 min read
Engage More Effectively With Your Customers
Discover how to overcome three problems that hold back marketing and sales teams from closing more deals and learn how to engage customers with content.
5 min read