Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
The Competitive Edge for Sales: Dedicated Sales Enablement
No matter the organization's size or industry, an effective strategy for sales success involves a dedicated sales enablement platform & team.
5 min read
Sales Enablement Top 3 Myths
Ensure you have the right sales enablement tools and software to grow your business. We debunk sales enablement myths to help you make informed decisions.
6 min read
Does Your Organization Consider Soft Costs When Measuring Content ROI?
Discover what is often overlooked when determining the true cost of marketing materials and learn how to measure the real ROI of marketing content.
2 min read
7 Steps to Getting Started with Sales Enablement
Objective measurement through sales enablement analytics helps identify the root cause of sales & marketing misalignment, & gives teams the tools to improve.
5 min read
Wrapping Up at HubSpot’s Inbound 2015
Inbound is like no other, it's a party with the best & brightest minds of our day. Where else can you rub elbows & share secrets to success with the best?
2 min read
Putting the “We” Back in “Team” for Sales and Marketing
See why aligning sales and marketing teams provides significantly better revenue results with reduced churn, and learn how to bring the teams together.
4 min read
Going to Inbound? Join Us to Learn How to Become a Content Marketing Hero
As marketing automation platforms like Hubspot emerge, you are now able to measure content. Hubspot lets you analyze & optimize your content marketing efforts.
3 min read
Content Is King … Or Is It?
If 65% of content for sales goes unused, a lot of money is going down the drain. Leverage sales content performance analytics to ensure high ROI on content.
3 min read
Sales Content Analytics Drive Business Optimization
Analytics are the key to performance optimization. The ability to measure performance and get feedback has revolutionized marketing. See how to get started.
2 min read
The Sales Content Conundrum
Marketing team production & sales team usage are frequently disconnected. This relationship is usually a factor of content relevance & accessibility.
4 min read
Don’t Ignore the Last Mile of Your Sales Process
Are sales and marketing hitting a bottleneck in the "last mile" of your sales process? See why it's critical to resolve this friction in the buying process.
4 min read
Why Context Is So Important in Sales Enablement
Find out why leveraging a “context-aware” sales enablement platform makes easy to successfully align sales with the right content at the right time.
3 min read
How to Structure Your Sales Enablement Team
How do you organize and structure a sales enablement team? These three areas of responsibility lay the foundation for your sales enablement group.
4 min read
How to Prove Your B2B Marketing Is Actually Working
Prove that your B2B marketing is working with these two key measures, and learn how sales enablement can help you calculate these metrics.
4 min read
CIO Magazine: Getting a Handle on Marketing Technology
CIO magazine discusses the hardship of measuring sales content performance. They've highlighted how Highspot can solve this problem by using our scoring system.
1 min read
The 4 Pillars of the Sales Technology Stack
Learn how to break the sales technology stack into 4 main parts that map them back to your sales model and buyer's journey to get the most out of your tech.
5 min read
3 Things the Marketing Team Can Teach Sales Reps
To boost company success & output, your sales & marketing teams must have a shared purpose. Learn about how your marketing team can help in achieving alignment.
5 min read
3 Things Sales Reps Can Teach the Marketing Team
Achieving sales & marketing alignment is essential for success. Through easy communication, both teams can learn to perform cohesively & effectively.
4 min read
Sales and Marketing Alignment Is Still a Problem
Unlocking content engagement data from creation to pitch can align sales and marketing teams, improving marketing assets and sales outcomes. See how.
2 min read
Does Your Company Need a Chief Revenue Officer?
Learn more about what a Chief Revenue Officer does and discover what a Chief Revenue Officer could bring to your company.
3 min read
Five Traits of Great Sales Leaders
Sales leadership is more than just about closing a deal. Here are 5 traits that make a great sales leader successful in a organization.
4 min read
A Sales Qualification Framework for Any Business
The 3-part Sales Qualification Framework is a proven, simple, and effective system. You can use it for qualifying leads and understanding customers' needs.
4 min read
Agenda for the Next Meeting Between Your CMO and VP Sales
From a discussion on boosting revenue to your SLA. These 6 focus points should be at the top of the agenda for the next meeting between your CMO & VP of Sales.
4 min read
How to Increase Sales with Better Timing
Great sales leaders know the power of the sales trigger that signals when the timing is right for engagement. Learn how to improve your sales team's timing.
3 min read