Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Five Selling Trends in 2016 That Can Be Improved with Sales Enablement
The CEB posted a blog highlighting 5 trends to help sales execs in 2016. Here, we've highlighted how sales enablement can is vital to these trends.
4 min read
Five Key Sales Enablement Takeaways from 2015
As 2015 comes to an end, We outline the key takeaways from this year. As 30% of all organizations aim to utilize sales enablement in the next year.
5 min read
Planning for Greater Sales Effectiveness in 2016
Review this handful of resources to learn more about sales enablement platforms and the critical steps to follow in sales enablement planning for next year.
6 min read
Aberdeen Research Finds “Sales Enablement is a Must Have”
Aberdeen’s research shows that successful organizations have stunning performance advantages over other companies due to these Sales Enablement best practices.
3 min read
A Modern Sales Portal for Faster Sales
Discover how a modern sales enablement platform can connect sellers to the most effective content and ensure it delivers the results you need.
10 min read
The Challenger Model and Sales Enablement — Better Together
Find out why putting the client’s needs first with the Challenger Selling Model works and how you can support it with proper sales enablement practice.
2 min read
The Competitive Edge for Sales: Dedicated Sales Enablement
No matter the organization's size or industry, an effective strategy for sales success involves a dedicated sales enablement platform & team.
5 min read
Sales Enablement Top 3 Myths
Ensure you have the right sales enablement tools and software to grow your business. We debunk sales enablement myths to help you make informed decisions.
6 min read
Does Your Organization Consider Soft Costs When Measuring Content ROI?
Discover what is often overlooked when determining the true cost of marketing materials and learn how to measure the real ROI of marketing content.
2 min read
7 Steps to Getting Started with Sales Enablement
Objective measurement through sales enablement analytics helps identify the root cause of sales & marketing misalignment, & gives teams the tools to improve.
5 min read
Wrapping Up at HubSpot’s Inbound 2015
Inbound is like no other, it's a party with the best & brightest minds of our day. Where else can you rub elbows & share secrets to success with the best?
2 min read
Putting the “We” Back in “Team” for Sales and Marketing
See why aligning sales and marketing teams provides significantly better revenue results with reduced churn, and learn how to bring the teams together.
4 min read
Going to Inbound? Join Us to Learn How to Become a Content Marketing Hero
As marketing automation platforms like Hubspot emerge, you are now able to measure content. Hubspot lets you analyze & optimize your content marketing efforts.
3 min read
Content Is King … Or Is It?
If 65% of content for sales goes unused, a lot of money is going down the drain. Leverage sales content performance analytics to ensure high ROI on content.
3 min read
Sales Content Analytics Drive Business Optimization
Analytics are the key to performance optimization. The ability to measure performance and get feedback has revolutionized marketing. See how to get started.
2 min read
The Sales Content Conundrum
Marketing team production & sales team usage are frequently disconnected. This relationship is usually a factor of content relevance & accessibility.
4 min read
Don’t Ignore the Last Mile of Your Sales Process
Are sales and marketing hitting a bottleneck in the "last mile" of your sales process? See why it's critical to resolve this friction in the buying process.
4 min read
Why Context Is So Important in Sales Enablement
Find out why leveraging a “context-aware” sales enablement platform makes easy to successfully align sales with the right content at the right time.
3 min read
How to Structure Your Sales Enablement Team
How do you organize and structure a sales enablement team? These three areas of responsibility lay the foundation for your sales enablement group.
4 min read
How to Prove Your B2B Marketing Is Actually Working
Prove that your B2B marketing is working with these two key measures, and learn how sales enablement can help you calculate these metrics.
4 min read
CIO Magazine: Getting a Handle on Marketing Technology
CIO magazine discusses the hardship of measuring sales content performance. They've highlighted how Highspot can solve this problem by using our scoring system.
1 min read
The 4 Pillars of the Sales Technology Stack
Learn how to break the sales technology stack into 4 main parts that map them back to your sales model and buyer's journey to get the most out of your tech.
5 min read
3 Things the Marketing Team Can Teach Sales Reps
To boost company success & output, your sales & marketing teams must have a shared purpose. Learn about how your marketing team can help in achieving alignment.
5 min read
3 Things Sales Reps Can Teach the Marketing Team
Achieving sales & marketing alignment is essential for success. Through easy communication, both teams can learn to perform cohesively & effectively.
4 min read