With Hubspot’s Inbound event in the coming weeks, I’ve been thinking a lot about how technology has changed marketing over the last decade.
Technology is a fickle (and phenomenal) business partner. It’s never static. It’s always evolving, always moving forward, always anticipating our next desire before we even have it. Improvements are around every bend – and I think that is a great thing, especially for content marketers.
Naturally, content marketing has evolved with technology. In the beginning of the tech revolution, we delighted in the ability to influence the sales cycle with our new websites. In more recent history, we began leveraging mobility and the “always on” nature of today’s consumer to decouple “work time” and “fun time,” targeting potential clients at the right time in their decision-making process.Continue reading article ›