Highspot Blog

Shawnna Sumaoang

Shawnna is Director of Marketing at Highspot. Her background is in strategic development and execution of marketing and communications programs in the technology industry. Shawnna’s current mission is to elevate the role of the sales enablement to a critical business function charged with driving radical improvement in sales effectiveness.

Sales Enablement: The Largest Gatherings. Ever.

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The last few weeks have felt like a sales enablement whirlwind!

A few years ago, when I joined the sales enablement community, it was difficult to find a place where I could connect with other sales enablement peers, practitioners, and thought leaders. In fact, I can’t think of a single one!

Fast forward only a few short years, and I had the honor of participating in two events that will likely be pivotal in building the sales enablement industry and expanding professional networks for existing practitioners.Continue reading article ›

Looking back at the CEB Sales and Marketing Summit 2017—Finding Sales and Marketing Alignment

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Gone are the days when selling was a linear path: Locate a lead, nurture it with a set of marketing materials, go on a sales call (or series of sales calls), and close the deal.

In today’s B2B selling environment, the sales funnel is more like an infinity loop that flows from marketing to sales and back again until the buyer is ready to engage.

Last week at the CEB Sales and Marketing Summit, I attended several great sessions. Two in particular stood out to me because they focused on something near and dear to my heart—sales and marketing alignment.Continue reading article ›

Highspot Loves Reps (and Marketers)—Announcing quarterly customer awards

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At Highspot, we’re focused on empowering sales and marketing with easy-to-use content management tools, leading-edge customer engagement, and superior analytics.

Earlier this year, we were curious what sales reps and marketers think about our platform and services, so we kicked off an effort to find out. In the end, we were thrilled to confirm that #RepsLoveHighspot! Highspot gets high marks across our customer base time and again, which isn’t something we take lightly. In fact, our adoption numbers of more than 90% make us proud!

But, the love isn’t a one-way street. #HighspotLovesReps (and marketers and sales enablement pros too!), so we’re honoring our customers who have excelled on the platform in the last quarter. Based on data-driven insights from the platform, we can see who is on the sales enablement leader board—and we want you to, too.Continue reading article ›

Old School Meets New School—How Top-Performing Sales Organizations Onboard New Reps

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Classroom training.

Those two words can make even the most seasoned professionals cringe. After all, by the time we’re entrenched in the business world, we think we’ve long since left the classroom behind.

But the fact remains, there is still a place for classroom environments in some business scenarios—and immersive sales training is one of those areas. In fact, SiriusDecisions recently released its State of Onboarding 2017, and 73% of top-performing (and even 73% of less-than top performing) organizations still rely on classroom training to onboard new sales reps.Continue reading article ›

SiriusDecisions State of Sales Enablement 2017

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Earlier this year, we released our State of Sales Enablement report. Full of insights from sales enablement pros across industries and in organizations of all sizes, this benchmark report has become an annual tradition that we look forward to compiling each year.

And now, we’re excited to see that industry analyst SiriusDecisions has taken a different lens and released its own findings in this area. The report is a summary of key findings from a survey of 250 B2B sales enablement professionals from a variety of industries and revenue bands.Continue reading article ›

Sales Enablement Society: May Meeting Recap—The Sales Enablement Saloon

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To start, President Chuck Marcouiller shared our mantra: “The Sales Enablement Society exists to create a saloon environment where the best sales, marketing, and enablement minds get together to learn, debate, and enlighten each other through jointly-developed experience.”

SES Seattle is aimed to elevate the position, enlighten each other, and expand our networks. For this meeting, the focus was on best practices, so we did a few rounds of “best practice speed dating.”Continue reading article ›

Highspot is a High Performer in the G2 Crowd Grid Report for Sales Enablement

We’re excited to report that software review platform G2 Crowd has named Highspot a High Performer in its Spring 2017 Grid Report for Sales Enablement. Based on customer satisfaction from verified user reviews and market presence, the report ranks 15 leading sales enablement providers on a variety of factors.

Highspot received the highest Satisfaction score among sales enablement providers, and 99% of users rated our solution 4 or 5 stars. 94% of users believe we’re headed in the right direction, and users said they would be likely to recommend Highspot at a rate of 96%.Continue reading article ›

ATD International Conference & Exposition in ATL

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The future of work is most definitely upon us, whether we’re ready or not. Millennials are playing an active role in changing how we all work, from expectations around technology to success measurement to how, when, and where “work” occurs. And, this makes sense. PWC says millennials will make up 50% of the workforce by 2020, so it’s only natural they’re taking the rest of us on a journey of adaption when it comes to the way we approach day-to-day business life.Continue reading article ›

Must-See Sales Enablement Sessions at SiriusDecisions Summit 2017

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Tis the season for must-attend events! Up next is SiriusDecisions Summit 2017. If you’re going to be in Las Vegas for the event, stop by our booth (#623) to say hi! We’ll have a drawing and swag that we know you’ll love and can answer any questions you may have about improving your sales enablement processes.

Speaking of sales enablement, in addition to the top-notch exhibitors, this year’s Summit includes several sales enablement sessions that you won’t want to miss. In these sessions, SiriusDecisions analysts offer research-backed guidance to help you accelerate your sales enablement and training programs.Continue reading article ›

Sales 3.0 – The Future of Sales Will Require Sales Enablement

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Last week, Highspot attended Sales 3.0 in San Francisco. For those that don’t know, Sales 3.0 is a long running—and evolving—conference run by Gerhard Gschwandtner, the founder and CEO of Selling Power. It’s devoted to introducing B2B sales leaders to sales-technologies, trends, and strategies to produce increased revenue and improved sales performance, and delivered hugely this year!

Photo of Gerhard Gschwandtner kicking off Sales 3.0

According to Gerhard, Sales 1.0 was about hustle. Sales 2.0 was when everything went online and became a science. And now, Sales 3.0 centers around the app explosion (think Salesforce App Exchange) and the inclusion of Artificial Intelligence (AI) in all aspects of our lives, while balancing technology with our innate human qualities.Continue reading article ›