For an entire day, dozens of my colleagues and I came into work and didn’t do our jobs. None of us got fired. Rather, it was arguably one of the most productive and eye-opening days we have had all year. Allow me to explain.
I lead Highspot’s product marketing team. Typically, I spend my time developing go-to-market strategies, talking with customers, preparing sales teams, creating marketing content — you name it. On this day, however, I had the opportunity to participate in Highspot’s first annual competitive hackathon.
