How do you build a culture of customer satisfaction that keeps solving customers’ challenges at its core? Oliver Sharp, our co-founder and Chief Solution Architect, sat down with Tim Porter, Managing Director at Highspot investor Madrona Venture Group, to discuss this topic. Their conversation not only details our approach to customer success, but offers lessons for other businesses that want to deliver elevated customer experiences.
Product and customer alignment is more important than ever as the subscription business model becomes increasingly common in the B2B space. Oliver explains, “The SaaS business model is explicitly based on this notion of renewing a service. One of the things that it does, which is really cool, is that it aligns your business need of getting that renewal with the goal of wanting your customers to be hugely successful and hugely enthusiastic about your product.”