Sales and Marketing Management

Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.

StackAdapt’s Tips for Boosting Buyer Engagement

Sales leaders share inside tips on how they enable their reps to make the most of every customer conversation.

5 min read

10 New Sales Techniques Every Rep Should Master

In this guide, get the most common sales techniques that reps should know and the steps to master them easily and effectively.

11 min read

How top-performing sales reps rise above the rest

New research reveals what top sales performers do differently to consistently exceed expectations and crush their quota.

3 min read

Leave No Salesperson Behind: How to Win Together

Consistent winning comes from teamwork. Now, more than ever, sales leaders need a way to help all their reps get in the game.

4 min read

The Intersection of Culture and Sales Performance

Discover how to get the most from your teams, including the five ways you can create a culture that drives sales performance.

6 min read

Five Biggest Sales Prospecting Mistakes Sellers Make (And How to Avoid Them)

These common prospecting mistakes get in the way of connecting with your buyer — find out what they are and how to avoid them.

4 min read

13 Stats That Reveal Which Marketing Strategies Really Work

Marketers are asking, “How can I make my brand stand out?” Data from the latest research answers this question and more.

4 min read

Getting Go-To-Market Teams on the Same Page

Discover how to close the gap between your revenue-generating teams so that you can drive incredible outcomes for our customers.

6 min read

3 Resolutions for Engaging B2B Customers in 2021

2020 may have come to an end, but change will continue to happen. Here are three resolutions all leaders should be thinking about.

3 min read

The Enablement Leader’s Guide to a Successful Virtual SKO

How can enablement leaders drive impact through a virtual sales kick-off? Follow these steps to supercharge your team in the new year.

6 min read

Buyer Enablement: Definitions, Examples, and Best Practices

Buying has become complicated. In this guide, learn how to empower your buyers with everything they need to confidently purchase your product.

7 min read

Sales Prospecting Success: 4 Steps to Creating New Conversations

How can you catch buyers' attention in 2021? It starts with a strong attraction campaign. Here’s how to get started.

5 min read

The Art and Science of Personalized Selling

Discover three ways to create the personalized experiences that win over customers — and the technology to help you do so.

5 min read

Sales Enablement vs. Content Marketing: Why You Need Both

Understand the key distinctions between sales enablement and content marketing and learn how to get the most out of both functions with this full breakdown.

8 min read

How to Bolster Your Sales Talent Pipeline

See how instituting a formal sales development program empowers the next generation of leaders and secures sales success at scale.

4 min read

Five Trends Defining the Future of Sales Success

Review these five trends that are defining the future of B2B sales with insight from the new Forrester report, The Democratization of B2B Sales.

6 min read

Four Ways to Revamp Your Marketing Strategy for Our Virtual Reality

Rethinking how you connect with customers can help you stand out in an increasingly noisy digital world. Here are four ideas to get you started.

5 min read

Three Questions Sales Leaders Should Ask for Better Buyer Conversations

Sales leaders must empower their teams with renewed emphasis on expertise, empathy, and interactivity. Ask yourself these questions to get started.

4 min read

How to Generate Revenue with Interactive Content

In the battle for buyer attention, interactive content can provide an advantage. Learn how to use interactive assets to generate more ROI for your business.

7 min read

Choosing your B2B sales organization structure: A guide

With the right sales organization structure in place, your teams will have everything they need to not just meet but exceed quota and crush the competition.

15 min read

Four Ways to Refresh Your Sales Asset Management Strategy

Leading retailers know that how you sell is as important as what you sell. Find out how to build dynamic seller experiences with merchandising strategies.

5 min read

Why Video Should Be Marketers’ and Sales Reps’ Go-to Weapon

Video is now a fixture of nearly every successful marketing campaign. Find out how video can support sales, drive demand, and build connections with buyers.

5 min read