Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Three Questions Sales Leaders Should Ask for Better Buyer Conversations
Sales leaders must empower their teams with renewed emphasis on expertise, empathy, and interactivity. Ask yourself these questions to get started.
4 min read
How to Generate Revenue with Interactive Content
In the battle for buyer attention, interactive content can provide an advantage. Learn how to use interactive assets to generate more ROI for your business.
7 min read
Sales Organization Structures for Success: Models, Tips, and Best Practices
With the right sales organization structure in place, your teams will have everything they need to not just meet but exceed quota and crush the competition.
15 min read
Four Ways to Refresh Your Sales Asset Management Strategy
Leading retailers know that how you sell is as important as what you sell. Find out how to build dynamic seller experiences with merchandising strategies.
5 min read
Why Video Should Be Marketers’ and Sales Reps’ Go-to Weapon
Video is now a fixture of nearly every successful marketing campaign. Find out how video can support sales, drive demand, and build connections with buyers.
5 min read
Three Ways Marketers Can Measure the Impact of Sales Content
By diving deep into your enablement platform’s analytics, marketers can uncover trends in content consumption and impact. Here’s how to get started.
5 min read
How to Navigate the New Selling Reality
Read about new Highspot features that improve sales performance, empower digital selling, and deliver an unmatched Salesforce experience.
6 min read
Tips to Investing in Tools That Teams Will Actually Use
With a plethora of enterprise technology solutions in a time of intense budget scrutiny, how do you know which tools your teams will love and adopt?
3 min read
Why Revenue Enablement Is the Secret to Boosting Business Outcomes
Highspot and Forrester reveal how organizations are driving success through revenue enablement — even during uncertain economic times.
3 min read
How to Boost Team Collaboration — Through COVID-19 and Onwards
See how sales enablement can accelerate collaboration and help you achieve the agility you need to navigate uncertainty with control and confidence.
4 min read
Research Highlights the Importance of Your “Behind the Scenes” Processes
Review several key takeaways from Richardson and SPI's recent research and explore ways sales organizations can adjust their processes to drive success.
4 min read
The First Steps to Sales Effectiveness
Sales leaders need go-to motions to align sales content with field-ready skills to prepare sellers. Learn what to do to enable sellers to sell effectively.
3 min read
3 Types of Product Marketing Collateral That Boost Sales Win Rate
Get guidance from Crayon on the 3 types of marketing collateral that product marketers can create to help salespeople improve their odds of winning deals.
3 min read
Tomorrow’s Success Requires Virtual Enablement
Marketing and enablement professionals are wondering how to remotely support quota-carrying teams. Focus on these 3 areas to drive real impact.
4 min read
The Surprising Psychology of Customer Expansion
To sell more effectively to both prospects and customers, sellers and marketers need to tailor their message to match that psychology. Find out how.
4 min read
How a Modern Sales Enablement Toolset Drives Business Impact
In their new report, Forrester explores how modern sales enablement improves customer experience and drives business impact. Find out what they discovered.
4 min read
How to Win in the Era of Digitized Selling
Get the action-ready insights you need to jumpstart your transformation with this new guide to winning with digital selling from Forrester.
4 min read
The Sales Stack for Closers
Cut through the noise and meet the tools that make up the ideal sales technology stack. Gain a starting point in the journey of building your own stack.
2 min read
What It Takes to Win the Battle for Financial Talent
There are fast, lasting actions that financial institutions can take to change the face of their workforce. See how Highspot can modernize your technology.
5 min read
What Business Enablement Is — and Why You Need It
In this guide, we’ll show how to create effective business enablement programs that streamline tech ops to deliver real impact.
7 min read
Align or Be Left Behind: Why Sales and Marketing Alignment Is Essential
Learn what you stand to gain from aligning your sellers and marketers and how you can overcome common obstacles in the journey to achieve better alignment.
5 min read
3 Simple Things Marketers Can Do to Support Sales
Having the right tools is just the beginning – here are three foundational best practices to support your sales team and drive business growth together.
4 min read
How Modern Marketing and Sales Teams Can Achieve Shared Success
Find out how sales and marketing teams are "better together" with these nuggets of wisdom from Highspot CMO Jon Perera and Highspot VP of Sales Matt Weil.
4 min read
How to Make Every Seller a Top Seller
Boost your sales team's effectiveness with these tips to capturing and implementing the secrets of top sellers from JP Mantey at Icertis.
4 min read